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The case study outlines the attempt to increase uptake of ORT
to treat childhood diarrhea in developing countries around the
world. Ultimately, it did not work.
· What reasons contributed to its low usage?
· Think about the end user—were appropriate communication
strategies used to reach the end user?
· What communication strategies could have resulted in
increased usage?
· How could understanding the population's culture have
contributed to successful uptake?

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The case study outlines the attempt to increase uptake of ORT to tre.docx

  • 1. The case study outlines the attempt to increase uptake of ORT to treat childhood diarrhea in developing countries around the world. Ultimately, it did not work. · What reasons contributed to its low usage? · Think about the end user—were appropriate communication strategies used to reach the end user? · What communication strategies could have resulted in increased usage? · How could understanding the population's culture have contributed to successful uptake?