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Profile Presentation
March 2016
Management
Chair of the Board
Directors
Deepak Parekh
Non Executive Chairman
HDFC Limited
Renu Sud Karnad
Managing Director
HDFC Limited
Sunil Shaligram
Head – Construction Finance
HDFC Limited
Manoj Nair
GM – Construction Finance
HDFC Limited
Naresh Nadkarni
CIO
HDFC Property Fund
Vipul Roongta
MD & CEO
HDFC Capital Advisors
Keki Mistry
Vice Chairman & CEO
HDFC Limited
Management
Vikram Goel, MRICS
Chief Executive Officer
Has been with HDFC for 16 years
Associated with HDFC Realty since 2010
Prior assignments include setting up the Middle East business for HDFC Limited based out of Dubai
Business Heads
Amit Joshi
Commercial Services
Business Development
Business Strategy
Has over 2 decades of experience in Real Estate & Mortgage sector.
Associated with HDFC Realty since 2014.
Prakash Shetty
Residential Services
Network Creation
Project Marketing
Ajay Sharma
Consulting
Valuations
Capital Markets
Has over 2 decades of work experience, with over 15 years in Real Estate.
Associated with HDFC Realty since 2000.
Has over 10 years experience across various asset classes from hotels to SEZ’s, with specialization in hospitality,
retail and logistics pan India. Associated with HDFC Realty since 2014.
Organisation Structure
•End-to-end & customized
Real Estate solutions
•Personalized attention to
clients
•Experience of over three
decades
•Comprehensive array of real
estate services
Why HDFC Realty?
HDFC Brand
 316 Offices
 Brand Age - 39 Years
 Corporate Relationships
 Customer Base - 4
Million+
HDFC Realty Reach
 Geographical Reach
 240 cities covered
 8000 HDFC Realty
Reach
 16000 HDFC DSA
network
 Largest delivery platform
 25 Financial
Institutions
 16000 Channel
Partners
 3000 IPAs
RentalsResalesPrimary
Ecommerce PropDost
Website
Mobile
Application
Online/OngroundOnline
Lease
RetailOffice
Relocation
Inorganic
Growth-
National
Inorganic
Growth-
Foreign
Online
Lease
Management
Other Products
Capital
Markets
Capital Fund
Advisory
ValuationConsulting
Project
Marketing
SPO
HNI TPA CRES Industry
B2B
PropDost
Customer
Referral
Programme
Land
ValuationConsulting
Services at glance
Residential Commercial Services
HDFC Realty
HDFC Realty Residential Team Profile
Residential Team
Mohamaad Ilyas
West
Shyamal Nandi
Kolkata, BBSR
Prakash Shetty
National Head, Residential
Sourish Pal
Bangalore
Sandeep Bhabhra
Third Party
Has over 16 years of experience in Sales
& Marketing in Real Estate.
Has over 10 years of experience in Real
Estate.
Has 20 years of experience in Real Estate & Mortgage sector and was a part of HDFC Realty from 2001- 2003.
Has over 13 years experience in residential Real
Estate across Western Region.
Has over 18 years of sales & consulting
experience in commercial and residential
properties.
P Dwarakesh
Chennai
A management graduate with over 8
years of experience in Real Estate.
Praveen Garle
REPAS
Has over 13 years of experience in Real
Estate Wealth Management Services.
HDFC Realty
Residential
Project exclusive marketing mandate with end-to-end
services starting from selection to handover
Facilitating purchase of high value properties for green
channels
Real Estate Portfolio Advisory Services for PBG and
HNI, facilitating management and sales
Retainer Tie-ups with financial institutions
Engaging with Corporate for comprehensive
Residential Solutions
BUY | SELL | LEASE
Residential Services
Project Marketing
 Sole Selling
 Cross Selling
 Target Based
Selling
Real Estate Portfolio
Advisory Services
 Entry & Exit
Strategies
 Advice on
various types of
Real Estate assets
E-Coupons
 Property
Discount
 Furniture
Discount
HNI Management
 Green
Channels
 Referral Leads
HDFC
Realty
Residential
Commercial Team
Rajeev Rao
Delhi NCR
Shyamal Nandi
Kolkata, BBSR
Amit Joshi
National Head, Commercial
Amrish Vora
Tamil Nadu & Kerala
Has over 12 years of experience in
commercial transactions.
Has over 9 years of experience in commercial
leasing.
Has over 2 decades of work experience and over 14 years of experience in Real Estate.
Has over 12 years of experience in Real
Estate.
Has over 18 years of sales & consulting
experience in commercial and residential Real
Estate sector.
Vineet Malayil
Bangalore, Karnataka
Commercial Services
Clients:
•National Stock Exchange
•Bombay Stock Exchange
•HUL
•Cloud 9
•Apollo Clinics
•Star Bazaar
•Axis Bank
•IDFC Bank
•Hexaware
•Flipkart
•Quikr
•HDFC Life Insurance
•Metro Cash and Carry
•SBI Life Insurance
One of the fastest growing verticals
Consulting and Valuations Team
Ajay Sharma MRICS
Consulting & Valuation
Has over 9 years of experience in real estate
consulting and valuations spanning over
Infrastructure projects, Special Economic
Zones, Airports, Education, Healthcare and
Senior Living projects across various
geographies in India.
Digbijay Das
Southern Region
Has over 10 years of experience in real estate
research, consulting (occupier and developer
side), valuation and advisory spanning over
both conventional and non conventional asset
class.
Someshwar Singh
Delhi NCR & North India
Has over 8 years of work experience in Real
Estate consulting valuation and capital
markets spanning over both conventional
and non conventional asset class.
Has over 2 decades of work experience and over 14 years of experience in Real Estate
Amit Joshi
National Head, Commercial and
C&V
Has over 10 years of experience across India,
Sri Lanka, Maldives and South Asia. He has
worked on asset classes varying from hotels
to Special Economic Zones with specialization
in hospitality, retail and logistics pan India.
Rita Mishra
Western Region
Consulting and Valuations Services
• Highest & Best Use Study
• Feasibility Study
• Market research
• Location advisory
• Strategic Advisory
• Infrastructure Consulting &
Strategic Bid Advisory
• Market Assessment Studies
• Land valuations
• Building valuations
• Retail valuations
• Rental valuations
Consulting Valuation Research
• Real estate data
• Analysis and forecasts
• Periodical research reports
• Bespoke research projects
ASSET CLASSES
Commercial, Residential, Retail, Hospitality, Education, Senior Living, Healthcare, Logistics,Industrial,
Special Economic Zones, Airports (land side development), Infrastructure, etc.
Clients:
•Raymond
•Essel Group
•Siemens
•L&T
•Unilever
•Edelweiss
•Tata Communications
•Kalpataru
•Britannia
•Reliance
•Mahindra Rise
•Mahindra Lifespaces
Land Advisory Services
• Disposition of Land Holdings for Corporates
• Joint Ventures and Joint Development solutions for Developers
• Build to Suit requirements for Corporates and Large Retail set ups
• Landlord Representation
Capital Markets Services
• Private Equity / Debt Syndication
• Income Yielding Assets
• Construction Finance
• Mezzanine Finance
• Lease Rental Discounting
Commercial@50
 Office, Retail & Land
 Expand from top 8->
50 cities
Design and Build
Project Management
 Design
 Construction
Research Investment
Plan: Advisory Service
 Land
 Developer
Key Initiatives & Unique Offerings
HDFC
Realty
Pre-Leased
Commercial
 Recapitalization
 Monetization
Best Real Estate
Marketer
of the year
Accommodation
Times – 2002
Best Real Estate
Portal of the year -
Accommodation
Times - 2002
Best Real Estate
Company of the year
Franchise India –
2010
Corporate Broker
of the year West -
Franchise India -
2012
National Realtor
Awards - Estate
Awards - 2010
Awards and recognitions
HDFC Realty Awards and Recognition
‘Best Social Media
Campaign Award’ -
The eTales - 2014
Awards and recognitions
Marketing Concept
Of the Year -
Accommodation
Times - 2012
Property
Consultant Of The
Year - ET Now
(Awards For
Excellence) – 2013
Make in India
Awards for
Excellence – Realty
Category – 2015
An HDFC Limited Company
HDFC Realty Limited, Ramon House, H.T. Parekh Marg,
169, Backbay Reclamation, Churchgate, Mumbai - 400 020
Call: 1860 2 666 555 Website: www.hdfcrealty.com
Email
Residential: response@hdfcrealty.com
Commercial: corporate@hdfcrealty.com
Marketing: marketing@hdfcrealty.com

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Capability Profile. HDFC Realty.

  • 2. Management Chair of the Board Directors Deepak Parekh Non Executive Chairman HDFC Limited Renu Sud Karnad Managing Director HDFC Limited Sunil Shaligram Head – Construction Finance HDFC Limited Manoj Nair GM – Construction Finance HDFC Limited Naresh Nadkarni CIO HDFC Property Fund Vipul Roongta MD & CEO HDFC Capital Advisors Keki Mistry Vice Chairman & CEO HDFC Limited Management
  • 3. Vikram Goel, MRICS Chief Executive Officer Has been with HDFC for 16 years Associated with HDFC Realty since 2010 Prior assignments include setting up the Middle East business for HDFC Limited based out of Dubai Business Heads Amit Joshi Commercial Services Business Development Business Strategy Has over 2 decades of experience in Real Estate & Mortgage sector. Associated with HDFC Realty since 2014. Prakash Shetty Residential Services Network Creation Project Marketing Ajay Sharma Consulting Valuations Capital Markets Has over 2 decades of work experience, with over 15 years in Real Estate. Associated with HDFC Realty since 2000. Has over 10 years experience across various asset classes from hotels to SEZ’s, with specialization in hospitality, retail and logistics pan India. Associated with HDFC Realty since 2014. Organisation Structure
  • 4. •End-to-end & customized Real Estate solutions •Personalized attention to clients •Experience of over three decades •Comprehensive array of real estate services Why HDFC Realty? HDFC Brand  316 Offices  Brand Age - 39 Years  Corporate Relationships  Customer Base - 4 Million+ HDFC Realty Reach  Geographical Reach  240 cities covered  8000 HDFC Realty Reach  16000 HDFC DSA network  Largest delivery platform  25 Financial Institutions  16000 Channel Partners  3000 IPAs
  • 5. RentalsResalesPrimary Ecommerce PropDost Website Mobile Application Online/OngroundOnline Lease RetailOffice Relocation Inorganic Growth- National Inorganic Growth- Foreign Online Lease Management Other Products Capital Markets Capital Fund Advisory ValuationConsulting Project Marketing SPO HNI TPA CRES Industry B2B PropDost Customer Referral Programme Land ValuationConsulting Services at glance Residential Commercial Services HDFC Realty
  • 6. HDFC Realty Residential Team Profile Residential Team Mohamaad Ilyas West Shyamal Nandi Kolkata, BBSR Prakash Shetty National Head, Residential Sourish Pal Bangalore Sandeep Bhabhra Third Party Has over 16 years of experience in Sales & Marketing in Real Estate. Has over 10 years of experience in Real Estate. Has 20 years of experience in Real Estate & Mortgage sector and was a part of HDFC Realty from 2001- 2003. Has over 13 years experience in residential Real Estate across Western Region. Has over 18 years of sales & consulting experience in commercial and residential properties. P Dwarakesh Chennai A management graduate with over 8 years of experience in Real Estate. Praveen Garle REPAS Has over 13 years of experience in Real Estate Wealth Management Services.
  • 7. HDFC Realty Residential Project exclusive marketing mandate with end-to-end services starting from selection to handover Facilitating purchase of high value properties for green channels Real Estate Portfolio Advisory Services for PBG and HNI, facilitating management and sales Retainer Tie-ups with financial institutions Engaging with Corporate for comprehensive Residential Solutions BUY | SELL | LEASE Residential Services
  • 8. Project Marketing  Sole Selling  Cross Selling  Target Based Selling Real Estate Portfolio Advisory Services  Entry & Exit Strategies  Advice on various types of Real Estate assets E-Coupons  Property Discount  Furniture Discount HNI Management  Green Channels  Referral Leads HDFC Realty Residential
  • 9. Commercial Team Rajeev Rao Delhi NCR Shyamal Nandi Kolkata, BBSR Amit Joshi National Head, Commercial Amrish Vora Tamil Nadu & Kerala Has over 12 years of experience in commercial transactions. Has over 9 years of experience in commercial leasing. Has over 2 decades of work experience and over 14 years of experience in Real Estate. Has over 12 years of experience in Real Estate. Has over 18 years of sales & consulting experience in commercial and residential Real Estate sector. Vineet Malayil Bangalore, Karnataka
  • 10. Commercial Services Clients: •National Stock Exchange •Bombay Stock Exchange •HUL •Cloud 9 •Apollo Clinics •Star Bazaar •Axis Bank •IDFC Bank •Hexaware •Flipkart •Quikr •HDFC Life Insurance •Metro Cash and Carry •SBI Life Insurance One of the fastest growing verticals
  • 11. Consulting and Valuations Team Ajay Sharma MRICS Consulting & Valuation Has over 9 years of experience in real estate consulting and valuations spanning over Infrastructure projects, Special Economic Zones, Airports, Education, Healthcare and Senior Living projects across various geographies in India. Digbijay Das Southern Region Has over 10 years of experience in real estate research, consulting (occupier and developer side), valuation and advisory spanning over both conventional and non conventional asset class. Someshwar Singh Delhi NCR & North India Has over 8 years of work experience in Real Estate consulting valuation and capital markets spanning over both conventional and non conventional asset class. Has over 2 decades of work experience and over 14 years of experience in Real Estate Amit Joshi National Head, Commercial and C&V Has over 10 years of experience across India, Sri Lanka, Maldives and South Asia. He has worked on asset classes varying from hotels to Special Economic Zones with specialization in hospitality, retail and logistics pan India. Rita Mishra Western Region
  • 12. Consulting and Valuations Services • Highest & Best Use Study • Feasibility Study • Market research • Location advisory • Strategic Advisory • Infrastructure Consulting & Strategic Bid Advisory • Market Assessment Studies • Land valuations • Building valuations • Retail valuations • Rental valuations Consulting Valuation Research • Real estate data • Analysis and forecasts • Periodical research reports • Bespoke research projects ASSET CLASSES Commercial, Residential, Retail, Hospitality, Education, Senior Living, Healthcare, Logistics,Industrial, Special Economic Zones, Airports (land side development), Infrastructure, etc. Clients: •Raymond •Essel Group •Siemens •L&T •Unilever •Edelweiss •Tata Communications •Kalpataru •Britannia •Reliance •Mahindra Rise •Mahindra Lifespaces
  • 13. Land Advisory Services • Disposition of Land Holdings for Corporates • Joint Ventures and Joint Development solutions for Developers • Build to Suit requirements for Corporates and Large Retail set ups • Landlord Representation
  • 14. Capital Markets Services • Private Equity / Debt Syndication • Income Yielding Assets • Construction Finance • Mezzanine Finance • Lease Rental Discounting
  • 15. Commercial@50  Office, Retail & Land  Expand from top 8-> 50 cities Design and Build Project Management  Design  Construction Research Investment Plan: Advisory Service  Land  Developer Key Initiatives & Unique Offerings HDFC Realty Pre-Leased Commercial  Recapitalization  Monetization
  • 16. Best Real Estate Marketer of the year Accommodation Times – 2002 Best Real Estate Portal of the year - Accommodation Times - 2002 Best Real Estate Company of the year Franchise India – 2010 Corporate Broker of the year West - Franchise India - 2012 National Realtor Awards - Estate Awards - 2010 Awards and recognitions
  • 17. HDFC Realty Awards and Recognition ‘Best Social Media Campaign Award’ - The eTales - 2014 Awards and recognitions Marketing Concept Of the Year - Accommodation Times - 2012 Property Consultant Of The Year - ET Now (Awards For Excellence) – 2013 Make in India Awards for Excellence – Realty Category – 2015
  • 18. An HDFC Limited Company HDFC Realty Limited, Ramon House, H.T. Parekh Marg, 169, Backbay Reclamation, Churchgate, Mumbai - 400 020 Call: 1860 2 666 555 Website: www.hdfcrealty.com Email Residential: response@hdfcrealty.com Commercial: corporate@hdfcrealty.com Marketing: marketing@hdfcrealty.com