Teriyaki Boy has a lower customer count and is located outside a mall with low foot traffic. Sakura has higher customer volumes, is located inside a busy mall, and estimates $199k in daily sales. Both restaurants serve similar Japanese food but differ in atmosphere, with Sakura taking a more modern approach and Teriyaki Boy being more traditional. Overall, both seem to do well for their respective locations and concepts.

1. Chua, Catherine
Dagdag, Marty
Franca, Mariko
Jardin, Rhea
Teriyaki Boy vs Sakura
Santos, Gads Micromarket Analysis

2. Customers
Age & Sex: Age & Sex:
Males (6) Males (25)
- late 20s to early 30s (3) - early 20s to late 50s(23)
- around 60s and 70s (2) - kids ages 3 to 8(2)
- high school age (1) Females (28)
Females (16) - early 20s to late 40s(25)
-late 20s to early 30s (11) -kids ages 5to 9(3)
- around 50s and 70s (3)
- college girls (2)

3. Customers
Occupations: Occupation:
College girls Family
Family Students
White-collar employees White-collar employees
Retirees (old diners/grandparents) Friends / ‘barkada’
Behavior:
Behavior:
Majority came as couples (50%)
Others came in 3s, 4s and in 2s but not
Most of the diners are relaxed and
as couple (both girls or business people) Diners are chatting with each other
Dining loudly (50%) Majority of those who came in are
Plain dining (old guests) in groups (more than 4 diners)

4. Customers
Occasion: Dinner Occupation:
Occasion:
• Most ordered sushi and rice toppings • Majority of the diners went to
• Some ordered soda, iced tea and Sakura just to plainly have dinner
juiced drinks • There are about two groups which
• Most of them used chopsticks had dinner meetings at the
• A few stayed long as almost an hour restaurant
while most of the customers just ate
• There were three couples who were
and left
on a dinner-date
• Almost all of the diners ordered
sushi or maki
• The diners, after eating, stayed for a
while in the restaurant to relax and
chat

5. Location
Traffic flow: Traffic flow:
- The store is located outside the mall - The restaurant is located inside of
facing The Landmark Glorietta 4
- Low traffic flow - Traffic flow is high (lots of passers
- Passers by are mostly inside private by) as it is located along the passage
vehicles way that connects Glorietta 4 to
- Others are waiting for their ride or another wing of Glorietta
taxi cab

6. Location
Pedestrians: Pedestrians:
- Location is not the usual route of - People will most likely see and pass
people by Sakura as this is the only
- The restaurant will most likely seen Japanese restaurant in the 2nd level
by pedestrians if they are going to area
other food establishments in the area - There are a lot of passers by
or if they are really aiming for the especially those who are shopping in
restaurant the nearby stores

7. Location
Prevalent activity: Prevalent activity:
- Taxi bay in front of opposite mall • - Activities of people near the area
(The Landmark) of the restaurant are shopping and
strolling
• Area:
• - The restaurant is located in the • Area:
outskirts of 2 malls
• - Sakura is located inside the mall

8. Establishment
Product: Japanese Cuisine Product: Japanese Cuisine
- Sushi rolls - Sushi and Sashimi
- Donburi (rice toppings) - Donburi (rice toppings)
- Soup/salad - Soup / Salad
- Japanese ice cream - Noodles
- Usual drinks (soda, iced tea, juices) - Grilled dishes not available during
the visit
- Japanese groceries (chips, food
sauces, milk, seasoning and etc)

9. Establishments
Price: Price:
a. Drinks – P67 to P73 (soda & juice) a. Drinks P70-P150
b. Dessert (ice cream) – P88 b. Dessert- P145-P155
c. Value meals – P200 + P25 upgrade c. Value meals- none
d. Rice toppings – P280 to P350 d. Rice toppings –P175- P250
e. Kani salad – P130 to P190 e. salads- P100-P150
f. Alacarte– P112 to P366 f. Ala Carte- P150-P400
g. Bento boxes – P325 g. Bento Boxes- P300
h. Noodles – P134 to P275 h. Noodles- P175- P250
i. Sushi – P59 to P235 i. Sushi- 100-200
j. Appetizer – P100 to P170

10. Establishments
Level of service: Manager and staff Level of service: Manager and staff
- Guides customers to their seats as -Staffs are courteous and ensure that
soon as they arrive the customer’s needs are served
- Menu is immediately handed over to accordingly
customers - They are very attentive in taking
- Polite in addressing the customers orders, they also suggest to diners there
- Attentive; asking customers if they best-sellers.
want for refill on their drinks or need - Ensure that they re-read the orders to
anything else avoid serving the wrong dishes to
- Going around every once in a while customers

11. Establishments
Speed of service: • Speed of service:
-4 servers/ 3 cooks -(3 servers / 4 cooks)
- Drinks were served first, 5 minutes - Ordering for the food is fast as the
after order is placed staff will take down the customers’
- Meals were served 11 minutes after orders soon after they are settled
order is placed down (5 mins)
- The wait for the orders to be served
is fast as the dishes were served
within 15mins (if the dish will take
long to cook they inform the
customer)

12. Establishments
Facilities: Facilities:
Seating capacity: 82 Seating capacity: 58
Seats: spacious but some were torn Seats: low cushion & crowded area
Color mood: Warm colors Color mood: black, green stones
orange, yellow, black, wood Music-none
- Music: classical japannese but
Satisfactory cleanliness
(unnoticed / low in volume)
- Satisfactory cleanliness - Kitchen and Dining Area (extended
- Nice room temperature in the area between the walk ways)
- One set of table is placed - Grocery Area
near/fronting the comfort room

13. Establishments
Others: Others:
- Music: classical japannese but Music-none
(unnoticed / low in volume) Satisfactory cleanliness
- Satisfactory cleanliness - Kitchen and Dining Area (extended
- Nice room temperature in the area between the walk ways)
- One set of table is placed
- Grocery Area
near/fronting the comfort room

14. Sales Estimate: Teriyaki
No. of customers observed in 1 hour: 32
No. of hours open per day: 10
Estimated no. of customers per day: 320
Food ordered: Price/order % of customer Estimated no. of Sales
orders customer orders amount
Maki 139.00 75%240 33,360.00
Noodles 205.00 25%80 16,400.00
Bento boxes 325.00 30%96 31,200.00
Rice toppings 175.00 65%208 36,400.00
Drinks 70.00 90%288 20,160.00
Estimated sales per day 137,520.00

15. Sales Estimate: Sakura
# of hrs
Store Hours 10am - 9pm 11
# of Customers Observed 27
Total # of Customers a day 297
Orders Average Price Order % Order/day Amount per day
Salad 199 5% 15 2,955.15
Soup 160 10% 30 4,752.00
Sushi 228 35% 104 23,700.60
Sashimi 234 35% 104 24,324.30
Sushi Combo 378 5% 15 5,613.30
Bamboo Roll 190 5% 15 2,821.50
Temaki 118 5% 15 1,752.30
Don Buri 247 45% 134 33,011.55
Japanese Noodle 244 10% 30 7,246.80
Cold Noodle 227 5% 15 3,370.95
Tempura 280 15% 45 12,474.00
Teryaki 300 15% 45 13,365.00
Teppanyaki 262 10% 30 7,781.40
Bento Box 298 35% 104 30,977.10
Rice 88 20% 59 5,227.20
Juice 93 45% 134 12,429.45
Shake 90 30% 89 8,019.00
Estimated Total/Day 199,821.60

16. Conclusion
• While both restaurants both serve relatively
the same menu, the conceptualization of the
store differ, one more modern; while the
other more traditional.
• Both restaurants seemed to do well
• We guess its really a matter of knowing where
each restaurant is.