SlideShare a Scribd company logo
1 of 21
Download to read offline
Germanys future = 
Start-Ups + Mittelstand
understanding! 
Mittelstand!
“Aufbruchstimmung” 
Aufbruchsstimmung nach WW2 
“Wirtschaftswunder”
In 25% of the most important industry sectors worldwide, 
German companies occupy leadership positions 
60 
45 
30 
15 
0 
Source: Fortune "Global Top 500" 
# of sectors # of sectors with 
German companies 
amongst top3
Revenues 
Employees 
Export 
revenue 
share 
Profile of a typical German Mittelstand 
EUR 92,5m 
680 
world market leader 
58%
Mittelstand: 40% higher R&D spendings 
then the most R&D intensive companies 
Technology leadership 
R&D expenditures in % of revenues 
3,6% 
5,0% 
Mid-sized world 
market leaders 
1,250 most R&D 
intensive companies 
STRATEGY 
Source: J. Meffert/P. Radtke/H. Klein/J. Freiling/T. Hutzschenreuter, Unternehmertum Deutschland, Düsseldorf, McKinsey & Company 2005; sample of 600 medium-sized 
companies 
Source: DTI, The R&D Scoreboard 2006, Commentary and Analysis, Volume 1 and 2, London, 2007, p. 60. 
© 2008 Prof. Dr. Bernd Venohr 21 
Introduction Economy Exports The “German Mittelstand” Innovative SMEs 
Spending on R&D rose by around 71% between 
2004 and 2010 - while large companies only 
increased their spendings by +19%
Mittelstand: current innovation is “evolutionary,” 
and not “disruptive”
DIGITALE! 
AGENDA! 
= STARTUP! 
AGENDA!
everything that can be 
digitalized! 
! 
will be digitalized! 
!
Concrete: What is hindering startups the most 
and where can “Mittelstand” Companies help? 
Availability of funding 
Regulation 
Lack of qualified staff 
Lack of customer adoption 
Cooperation with larger companies/corporations 
business adminstration skills 
market know-how 
partnership and ccoperation with academia 
0 % 10 % 20 % 30 % 40 % 
Source: ZWE Studie - High-Tech Gründungen in Deutschland, Hemmnisse junger High-Tech-Unternehmer, Sept. 2010
Bringing together Mittelstand and Start-Ups 
R&D and 
production 
Sales and 
business 
development 
Innovation 
• Production and process know-how transfer 
• Joint use of special equipment 
• Deployment of machineries and infrastructure 
• Use of individualized and standard-components 
• (New) Technology know-how transfer 
• Transfer of specific market know-how 
• Complement product and service portfolio 
• Better client-relations trough existing larger partners 
• => Unfair advantage over international competitors 
• Securing the innovation-level trough cooperations or 
strategic investments and partnerships 
• Mew use cased for existing products / technologies 
• Compliment and extent existing product offerings 
• Acquisition of (high-)tech Start-Ups
starting a dialogue - losen the tie, drop by…
A perfect platform for this: Universities 
fundamental 
research 
international talent 
risk takers 
innovators 
“think different” 
decades of experience 
influence, network, knowledge
getting involved - no isolated perspective - not being 
scared of the “new” - exchange ideas, foster 
entrepreneurship and education
taking ownership 
and share risk (= investing)
3 Reasons this 
works 
1.“Made in Germany” 
2.Long-term thinking 
3.Leading innovation
Thank 
you
Benjamin Rohé 
+49 173 975 1021 
br @ angelfund.vc

More Related Content

Similar to Start-Ups + Mittelstand = Success!

Group 15: Technology based venture strategy for university spin off firm
Group 15: Technology based venture strategy for university spin off firmGroup 15: Technology based venture strategy for university spin off firm
Group 15: Technology based venture strategy for university spin off firm
sudteen
 
Innovation Day 2011 Short Brochure
Innovation Day 2011 Short BrochureInnovation Day 2011 Short Brochure
Innovation Day 2011 Short Brochure
Impact Hub Praha
 

Similar to Start-Ups + Mittelstand = Success! (20)

Innovation management
Innovation managementInnovation management
Innovation management
 
INNOVATION_MANAGEMENT in New Business Studies
INNOVATION_MANAGEMENT in New Business StudiesINNOVATION_MANAGEMENT in New Business Studies
INNOVATION_MANAGEMENT in New Business Studies
 
INNOVATION_MANAGEMENT PPT.ppt
INNOVATION_MANAGEMENT PPT.pptINNOVATION_MANAGEMENT PPT.ppt
INNOVATION_MANAGEMENT PPT.ppt
 
Open innovation in SMEs, including low tech SMEs
Open innovation in SMEs, including low tech SMEsOpen innovation in SMEs, including low tech SMEs
Open innovation in SMEs, including low tech SMEs
 
Mario Cameron: Turning Science into Business: From Research to Market – the E...
Mario Cameron: Turning Science into Business: From Research to Market – the E...Mario Cameron: Turning Science into Business: From Research to Market – the E...
Mario Cameron: Turning Science into Business: From Research to Market – the E...
 
Successful Innovation Management
Successful Innovation Management Successful Innovation Management
Successful Innovation Management
 
Technology Venturing: Introduction for nano technology
Technology Venturing: Introduction for nano technologyTechnology Venturing: Introduction for nano technology
Technology Venturing: Introduction for nano technology
 
DTIM Europe 2014 - Preview / Review
DTIM Europe 2014 - Preview / ReviewDTIM Europe 2014 - Preview / Review
DTIM Europe 2014 - Preview / Review
 
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxLessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
 
Group 15: Technology based venture strategy for university spin off firm
Group 15: Technology based venture strategy for university spin off firmGroup 15: Technology based venture strategy for university spin off firm
Group 15: Technology based venture strategy for university spin off firm
 
El rol de la transferencia tecnológica en el sistema de innovación suizo
El rol de la transferencia tecnológica en el sistema de innovación suizoEl rol de la transferencia tecnológica en el sistema de innovación suizo
El rol de la transferencia tecnológica en el sistema de innovación suizo
 
Open Innovation In Financial Services Innovation Summit 2009
Open Innovation In Financial Services   Innovation Summit 2009Open Innovation In Financial Services   Innovation Summit 2009
Open Innovation In Financial Services Innovation Summit 2009
 
Clueda
CluedaClueda
Clueda
 
PCD, Inc.- Partners in Open Innovation
PCD, Inc.- Partners in Open InnovationPCD, Inc.- Partners in Open Innovation
PCD, Inc.- Partners in Open Innovation
 
Strengthening the Innovation Process
Strengthening the Innovation ProcessStrengthening the Innovation Process
Strengthening the Innovation Process
 
İTÜ İşletme ve Teknoloji Yönetimi - R&D
İTÜ İşletme ve Teknoloji Yönetimi - R&DİTÜ İşletme ve Teknoloji Yönetimi - R&D
İTÜ İşletme ve Teknoloji Yönetimi - R&D
 
Innovation Day
Innovation Day Innovation Day
Innovation Day
 
Innovation Day 2011 Short Brochure
Innovation Day 2011 Short BrochureInnovation Day 2011 Short Brochure
Innovation Day 2011 Short Brochure
 
Mittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable businessMittelstand in Germany: An international perspective on sustainable business
Mittelstand in Germany: An international perspective on sustainable business
 
Horizon 2020 sme funding, euresearch, susanne daniel, march 2019
Horizon 2020 sme funding, euresearch, susanne daniel, march 2019Horizon 2020 sme funding, euresearch, susanne daniel, march 2019
Horizon 2020 sme funding, euresearch, susanne daniel, march 2019
 

More from Benjamin Rohé

From school drop-out to a Foundation for sustainable tech
From school drop-out to a Foundation for sustainable techFrom school drop-out to a Foundation for sustainable tech
From school drop-out to a Foundation for sustainable tech
Benjamin Rohé
 
International entrepreneurship culture in berlin
International entrepreneurship culture in berlinInternational entrepreneurship culture in berlin
International entrepreneurship culture in berlin
Benjamin Rohé
 
Failure: meet the Entrepreneurs best friend
Failure: meet the Entrepreneurs best friendFailure: meet the Entrepreneurs best friend
Failure: meet the Entrepreneurs best friend
Benjamin Rohé
 

More from Benjamin Rohé (14)

From school drop-out to a Foundation for sustainable tech
From school drop-out to a Foundation for sustainable techFrom school drop-out to a Foundation for sustainable tech
From school drop-out to a Foundation for sustainable tech
 
weXelerate: corporate innovation and other disasters - benjaminrohe.com
weXelerate: corporate innovation and other disasters -  benjaminrohe.comweXelerate: corporate innovation and other disasters -  benjaminrohe.com
weXelerate: corporate innovation and other disasters - benjaminrohe.com
 
20. EURO FINANCE WEEK - Real Estate Forum - Opening Keynote
20. EURO FINANCE WEEK - Real Estate Forum - Opening Keynote20. EURO FINANCE WEEK - Real Estate Forum - Opening Keynote
20. EURO FINANCE WEEK - Real Estate Forum - Opening Keynote
 
Data - the new oil #data #oil #technology #future
Data - the new oil #data #oil #technology #futureData - the new oil #data #oil #technology #future
Data - the new oil #data #oil #technology #future
 
Berlin State Of Mind - Transatlantic Entrepreneur Conference at New York Inte...
Berlin State Of Mind - Transatlantic Entrepreneur Conference at New York Inte...Berlin State Of Mind - Transatlantic Entrepreneur Conference at New York Inte...
Berlin State Of Mind - Transatlantic Entrepreneur Conference at New York Inte...
 
International entrepreneurship culture in berlin
International entrepreneurship culture in berlinInternational entrepreneurship culture in berlin
International entrepreneurship culture in berlin
 
Entrepreneurship 3.0 - The 3rd Wave of Industrial Revolution
Entrepreneurship 3.0 - The 3rd Wave of Industrial RevolutionEntrepreneurship 3.0 - The 3rd Wave of Industrial Revolution
Entrepreneurship 3.0 - The 3rd Wave of Industrial Revolution
 
NATO Cyber Security Conference: Creating IT-Security Start-Ups
NATO Cyber Security Conference: Creating IT-Security Start-UpsNATO Cyber Security Conference: Creating IT-Security Start-Ups
NATO Cyber Security Conference: Creating IT-Security Start-Ups
 
American Council on Germany (ACG) Warburg Chapter: “Venture Capital in Europe...
American Council on Germany (ACG) Warburg Chapter: “Venture Capital in Europe...American Council on Germany (ACG) Warburg Chapter: “Venture Capital in Europe...
American Council on Germany (ACG) Warburg Chapter: “Venture Capital in Europe...
 
SCHEITERN und aufstehen #WEBINALE 2011 Berlin
SCHEITERN und aufstehen #WEBINALE 2011 BerlinSCHEITERN und aufstehen #WEBINALE 2011 Berlin
SCHEITERN und aufstehen #WEBINALE 2011 Berlin
 
Failure: meet the Entrepreneurs best friend
Failure: meet the Entrepreneurs best friendFailure: meet the Entrepreneurs best friend
Failure: meet the Entrepreneurs best friend
 
Why worry? Life as an Entrepreneur.
Why worry? Life as an Entrepreneur. Why worry? Life as an Entrepreneur.
Why worry? Life as an Entrepreneur.
 
How to value your tech startup
How to value your tech startupHow to value your tech startup
How to value your tech startup
 
Seed funding
Seed fundingSeed funding
Seed funding
 

Recently uploaded

Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
atedyxc
 
TriStar Gold- 05-13-2024 corporate presentation
TriStar Gold- 05-13-2024 corporate presentationTriStar Gold- 05-13-2024 corporate presentation
TriStar Gold- 05-13-2024 corporate presentation
Adnet Communications
 
DSP Gold ETF Fund of Fund PPT - April'2024
DSP Gold ETF Fund of Fund PPT - April'2024DSP Gold ETF Fund of Fund PPT - April'2024
DSP Gold ETF Fund of Fund PPT - April'2024
DSP Mutual Fund
 
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
Klinik kandungan
 
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
uotyyd
 

Recently uploaded (20)

20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
20240514-Calibre-Q1-2024-Conference-Call-Presentation.pdf
 
Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
Looking for safe abortion pills? Dial +971581248768 for availability in Dubai...
 
Economic Risk Factor Update: May 2024 [SlideShare]
Economic Risk Factor Update: May 2024 [SlideShare]Economic Risk Factor Update: May 2024 [SlideShare]
Economic Risk Factor Update: May 2024 [SlideShare]
 
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
一比一原版(UPenn毕业证书)宾夕法尼亚大学毕业证成绩单学位证书
 
TriStar Gold- 05-13-2024 corporate presentation
TriStar Gold- 05-13-2024 corporate presentationTriStar Gold- 05-13-2024 corporate presentation
TriStar Gold- 05-13-2024 corporate presentation
 
Satoshi DEX Leverages Layer 2 To Transform DeFi Ecosystem.pdf
Satoshi DEX Leverages Layer 2 To Transform DeFi Ecosystem.pdfSatoshi DEX Leverages Layer 2 To Transform DeFi Ecosystem.pdf
Satoshi DEX Leverages Layer 2 To Transform DeFi Ecosystem.pdf
 
amil baba in australia amil baba in canada amil baba in london amil baba in g...
amil baba in australia amil baba in canada amil baba in london amil baba in g...amil baba in australia amil baba in canada amil baba in london amil baba in g...
amil baba in australia amil baba in canada amil baba in london amil baba in g...
 
Tourism attractions in Lesotho katse dam
Tourism attractions in Lesotho katse damTourism attractions in Lesotho katse dam
Tourism attractions in Lesotho katse dam
 
FEW OF THE DEVELOPMENTS FOUND IN LESOTHO
FEW OF THE DEVELOPMENTS FOUND IN LESOTHOFEW OF THE DEVELOPMENTS FOUND IN LESOTHO
FEW OF THE DEVELOPMENTS FOUND IN LESOTHO
 
DSP Gold ETF Fund of Fund PPT - April'2024
DSP Gold ETF Fund of Fund PPT - April'2024DSP Gold ETF Fund of Fund PPT - April'2024
DSP Gold ETF Fund of Fund PPT - April'2024
 
The Pfandbrief Roundtable 2024 - Covered Bonds
The Pfandbrief Roundtable 2024 - Covered BondsThe Pfandbrief Roundtable 2024 - Covered Bonds
The Pfandbrief Roundtable 2024 - Covered Bonds
 
Shrambal_Distributors_Newsletter_May-2024.pdf
Shrambal_Distributors_Newsletter_May-2024.pdfShrambal_Distributors_Newsletter_May-2024.pdf
Shrambal_Distributors_Newsletter_May-2024.pdf
 
Retail sector trends for 2024 | European Business Review
Retail sector trends for 2024  | European Business ReviewRetail sector trends for 2024  | European Business Review
Retail sector trends for 2024 | European Business Review
 
1. Elemental Economics - Introduction to mining
1. Elemental Economics - Introduction to mining1. Elemental Economics - Introduction to mining
1. Elemental Economics - Introduction to mining
 
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
Jual obat aborsi Jogja ( 085657271886 ) Cytote pil telat bulan penggugur kand...
 
Amil baba australia kala jadu in uk black magic in usa
Amil baba australia kala jadu in uk black magic in usaAmil baba australia kala jadu in uk black magic in usa
Amil baba australia kala jadu in uk black magic in usa
 
Pitch-deck CopyFinancial and MemberForex.ppsx
Pitch-deck CopyFinancial and MemberForex.ppsxPitch-deck CopyFinancial and MemberForex.ppsx
Pitch-deck CopyFinancial and MemberForex.ppsx
 
Benefits & Risk Of Stock Loans
Benefits & Risk Of Stock LoansBenefits & Risk Of Stock Loans
Benefits & Risk Of Stock Loans
 
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
原版一模一样(bu文凭证书)美国贝翰文大学毕业证文凭证书制作
 
DIGITAL COMMERCE SHAPE VIETNAMESE SHOPPING HABIT IN 4.0 INDUSTRY
DIGITAL COMMERCE SHAPE VIETNAMESE SHOPPING HABIT IN 4.0 INDUSTRYDIGITAL COMMERCE SHAPE VIETNAMESE SHOPPING HABIT IN 4.0 INDUSTRY
DIGITAL COMMERCE SHAPE VIETNAMESE SHOPPING HABIT IN 4.0 INDUSTRY
 

Start-Ups + Mittelstand = Success!

  • 1. Germanys future = Start-Ups + Mittelstand
  • 3. “Aufbruchstimmung” Aufbruchsstimmung nach WW2 “Wirtschaftswunder”
  • 4. In 25% of the most important industry sectors worldwide, German companies occupy leadership positions 60 45 30 15 0 Source: Fortune "Global Top 500" # of sectors # of sectors with German companies amongst top3
  • 5. Revenues Employees Export revenue share Profile of a typical German Mittelstand EUR 92,5m 680 world market leader 58%
  • 6. Mittelstand: 40% higher R&D spendings then the most R&D intensive companies Technology leadership R&D expenditures in % of revenues 3,6% 5,0% Mid-sized world market leaders 1,250 most R&D intensive companies STRATEGY Source: J. Meffert/P. Radtke/H. Klein/J. Freiling/T. Hutzschenreuter, Unternehmertum Deutschland, Düsseldorf, McKinsey & Company 2005; sample of 600 medium-sized companies Source: DTI, The R&D Scoreboard 2006, Commentary and Analysis, Volume 1 and 2, London, 2007, p. 60. © 2008 Prof. Dr. Bernd Venohr 21 Introduction Economy Exports The “German Mittelstand” Innovative SMEs Spending on R&D rose by around 71% between 2004 and 2010 - while large companies only increased their spendings by +19%
  • 7. Mittelstand: current innovation is “evolutionary,” and not “disruptive”
  • 8. DIGITALE! AGENDA! = STARTUP! AGENDA!
  • 9.
  • 10.
  • 11.
  • 12. everything that can be digitalized! ! will be digitalized! !
  • 13. Concrete: What is hindering startups the most and where can “Mittelstand” Companies help? Availability of funding Regulation Lack of qualified staff Lack of customer adoption Cooperation with larger companies/corporations business adminstration skills market know-how partnership and ccoperation with academia 0 % 10 % 20 % 30 % 40 % Source: ZWE Studie - High-Tech Gründungen in Deutschland, Hemmnisse junger High-Tech-Unternehmer, Sept. 2010
  • 14. Bringing together Mittelstand and Start-Ups R&D and production Sales and business development Innovation • Production and process know-how transfer • Joint use of special equipment • Deployment of machineries and infrastructure • Use of individualized and standard-components • (New) Technology know-how transfer • Transfer of specific market know-how • Complement product and service portfolio • Better client-relations trough existing larger partners • => Unfair advantage over international competitors • Securing the innovation-level trough cooperations or strategic investments and partnerships • Mew use cased for existing products / technologies • Compliment and extent existing product offerings • Acquisition of (high-)tech Start-Ups
  • 15. starting a dialogue - losen the tie, drop by…
  • 16. A perfect platform for this: Universities fundamental research international talent risk takers innovators “think different” decades of experience influence, network, knowledge
  • 17. getting involved - no isolated perspective - not being scared of the “new” - exchange ideas, foster entrepreneurship and education
  • 18. taking ownership and share risk (= investing)
  • 19. 3 Reasons this works 1.“Made in Germany” 2.Long-term thinking 3.Leading innovation
  • 21. Benjamin Rohé +49 173 975 1021 br @ angelfund.vc