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Germanys future = 
Start-Ups + Mittelstand
understanding! 
Mittelstand!
“Aufbruchstimmung” 
Aufbruchsstimmung nach WW2 
“Wirtschaftswunder”
In 25% of the most important industry sectors worldwide, 
German companies occupy leadership positions 
60 
45 
30 
15 
0 ...
Revenues 
Employees 
Export 
revenue 
share 
Profile of a typical German Mittelstand 
EUR 92,5m 
680 
world market leader ...
Mittelstand: 40% higher R&D spendings 
then the most R&D intensive companies 
Technology leadership 
R&D expenditures in %...
Mittelstand: current innovation is “evolutionary,” 
and not “disruptive”
DIGITALE! 
AGENDA! 
= STARTUP! 
AGENDA!
everything that can be 
digitalized! 
! 
will be digitalized! 
!
Concrete: What is hindering startups the most 
and where can “Mittelstand” Companies help? 
Availability of funding 
Regul...
Bringing together Mittelstand and Start-Ups 
R&D and 
production 
Sales and 
business 
development 
Innovation 
• Producti...
starting a dialogue - losen the tie, drop by…
A perfect platform for this: Universities 
fundamental 
research 
international talent 
risk takers 
innovators 
“think di...
getting involved - no isolated perspective - not being 
scared of the “new” - exchange ideas, foster 
entrepreneurship and...
taking ownership 
and share risk (= investing)
3 Reasons this 
works 
1.“Made in Germany” 
2.Long-term thinking 
3.Leading innovation
Thank 
you
Benjamin Rohé 
+49 173 975 1021 
br @ angelfund.vc
Start-Ups + Mittelstand = Success!
Start-Ups + Mittelstand = Success!
Start-Ups + Mittelstand = Success!
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Start-Ups + Mittelstand = Success!

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How Start-Ups and the German Mittelstand can work together to create the next generation of world market leaders and keep innovate.

Published in: Economy & Finance
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Start-Ups + Mittelstand = Success!

  1. 1. Germanys future = Start-Ups + Mittelstand
  2. 2. understanding! Mittelstand!
  3. 3. “Aufbruchstimmung” Aufbruchsstimmung nach WW2 “Wirtschaftswunder”
  4. 4. In 25% of the most important industry sectors worldwide, German companies occupy leadership positions 60 45 30 15 0 Source: Fortune "Global Top 500" # of sectors # of sectors with German companies amongst top3
  5. 5. Revenues Employees Export revenue share Profile of a typical German Mittelstand EUR 92,5m 680 world market leader 58%
  6. 6. Mittelstand: 40% higher R&D spendings then the most R&D intensive companies Technology leadership R&D expenditures in % of revenues 3,6% 5,0% Mid-sized world market leaders 1,250 most R&D intensive companies STRATEGY Source: J. Meffert/P. Radtke/H. Klein/J. Freiling/T. Hutzschenreuter, Unternehmertum Deutschland, Düsseldorf, McKinsey & Company 2005; sample of 600 medium-sized companies Source: DTI, The R&D Scoreboard 2006, Commentary and Analysis, Volume 1 and 2, London, 2007, p. 60. © 2008 Prof. Dr. Bernd Venohr 21 Introduction Economy Exports The “German Mittelstand” Innovative SMEs Spending on R&D rose by around 71% between 2004 and 2010 - while large companies only increased their spendings by +19%
  7. 7. Mittelstand: current innovation is “evolutionary,” and not “disruptive”
  8. 8. DIGITALE! AGENDA! = STARTUP! AGENDA!
  9. 9. everything that can be digitalized! ! will be digitalized! !
  10. 10. Concrete: What is hindering startups the most and where can “Mittelstand” Companies help? Availability of funding Regulation Lack of qualified staff Lack of customer adoption Cooperation with larger companies/corporations business adminstration skills market know-how partnership and ccoperation with academia 0 % 10 % 20 % 30 % 40 % Source: ZWE Studie - High-Tech Gründungen in Deutschland, Hemmnisse junger High-Tech-Unternehmer, Sept. 2010
  11. 11. Bringing together Mittelstand and Start-Ups R&D and production Sales and business development Innovation • Production and process know-how transfer • Joint use of special equipment • Deployment of machineries and infrastructure • Use of individualized and standard-components • (New) Technology know-how transfer • Transfer of specific market know-how • Complement product and service portfolio • Better client-relations trough existing larger partners • => Unfair advantage over international competitors • Securing the innovation-level trough cooperations or strategic investments and partnerships • Mew use cased for existing products / technologies • Compliment and extent existing product offerings • Acquisition of (high-)tech Start-Ups
  12. 12. starting a dialogue - losen the tie, drop by…
  13. 13. A perfect platform for this: Universities fundamental research international talent risk takers innovators “think different” decades of experience influence, network, knowledge
  14. 14. getting involved - no isolated perspective - not being scared of the “new” - exchange ideas, foster entrepreneurship and education
  15. 15. taking ownership and share risk (= investing)
  16. 16. 3 Reasons this works 1.“Made in Germany” 2.Long-term thinking 3.Leading innovation
  17. 17. Thank you
  18. 18. Benjamin Rohé +49 173 975 1021 br @ angelfund.vc

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