This document describes Kashklik, an influencer marketing platform that aims to improve upon other platforms through increased automation, a focus on micro-influencers, and pay-for-performance models. It notes that traditional influencer marketing requires extensive manual effort from advertisers. Kashklik seeks to develop a fully automated platform that uses machine learning to match small and medium businesses with micro-influencers having 5k-100k followers. Rather than pay per post, Kashklik would offer a unique pay-click model where influencers are paid based on the results or performance of their campaigns. Charts are provided comparing Kashklik's desired attributes to other platforms on factors like automation, performance measurement, and pay-for-

1. BLUE OCEAN STRATEGY
KASHKLIK: A USE CASE

2. BLUE OCEAN STRATEGY
KASHKLIK: A USE CASE

4. INFLUENCER MARKETING PROCESS
 THE MANUAL INFLUENCER MARKETING PROCESS REQUIRES LOTS OF TIME AND EFFORT
 ADVERTISERS NEED TOOLS TO AUTOMATE THIS PROCESS

6. OTHER INFLUENCER MARKETING PLATFORMS (COMPETITION)
ATTRIBUTES OF OTHER INFLUENCER MARKETING PLATFORMS:
 WORK WITH CELEBRITIES
 MORE THAN 100k FOLLOWERS
 WORK WITH BIG BRANDS
 REQUIRE LOTS OF MANUAL EFFORTS
 BRANDS NEED TO COMMUNICATE WITH INFLUENCERS
 BRANDS NEED TO APPROVE CONTENT
 NO MEASUREMENT OF PERFORMANCE RESULTS
 SUITABLE TO BRANDING CAMPAIGNS
 NO PAYMENT ACCORDING TO PERFORMANCE
 PAY PER POST OR PAY PER ENGAGEMENT

7. OTHER INFLUENCER MARKETING PLATFORMS (COMPETITION)
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE

8. DESIRED ATTRIBUTES OF KASHKLIK PLATFORM
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE

9. ATTRIBUTES OF KASHKLIK PLATFORM
CURRENT ATTRIBUTES OF KASHKLIK PLATFORM:
 WORK WITH MICRO-INFLUENCERS
 BETWEEN 5K AND 100k FOLLOWERS
 WORK WITH SMALL AND MEDIUM-SIZED BUSINESSES (SMB)
 FULLY AUTOMATED
 NO DIRECT CONTACT BETWEEN INFLUENCERS AND ADVERTISERS
 USE MACHINE LEARNING TO SELECT THE BEST INFLUENCERS FOR EACH CAMPAIGN
 ABILITY TO MEASURE PERFORMANCE RESULTS
 UNIQUE COMBINATION OF INFLUENCER MARKETING WITH PERFORMANCE MARKETING
 ABILITY TO PAY ACCORDING TO PERFORMANCE (CONCRETE RESULTS)
 UNIQUE PAY-PER-CLICK MODEL

10. KASHKLIK VS. OTHER PLATFORMS
HIGH
LOW
INFLUENCER
SIZE
BUDGET SIZE LEVEL OF
AUTOMATION
ABILITY TO
MEASURE
PERFORMANCE
ABILITY TO PAY
ACCORDING TO
PERFORMANCE

11. KASHKLIK’S SOLUTION
CONFIDENTIAL © 2019 KashKlik. All Rights Reserved. 4

12. THANK YOU
HAYIM@KASHKLIK.COM