it describes a bit about e marketing

1. Why E-Marketing is not
popular in Sri lanka

2. 

Marketing is communicating the value of a product or
service to customers.
There are various methods of marketing.

1) Advertising.

2)Media

3)leaflet, Posters.

3. 
Electronic marketing is the application of marketing principles and techniques
via electronic media

Various types of e-marketing strategies used to promote product and services.

1) Search engine Optimization

2) Social Media Marketing

3) E-mail Marketing

4)Networking

4. 
Advantages of E-marketing.

• Extensive reach

• Higher customer appeal

• Easy to measure the results

The important factor is global marketing is easier.

5. 
Disadvantages of the e-marketing.

1) Not having a physical presence.

2) • Concern on internet security.

3) • Mismatch in the products ordered and delivered.

4). Advertising cost is high and less budget allocation.

5). Keep updates of the new information.

6. 
In sri lanka approximately 5.5% demand for e-marketing in yearly .

E-market is developing by slowly.

Key sectors that involved to use internet marketing widely.

1) Hotel and tourism.

2)Doctor channeling.

3)Insurance and Telecommunication.

7. 
E-market is not widely popular in sri lanka.

Factors that E-market not popular in sri lanka.

1) Lack of knowledge about E-marketing

2)Not enough money to allocate budgets.

3) Cultural and social factors.

4) widely depend only on social media marketing.