The document summarizes the results of a survey of 45 staffing firms on their use of communication methods like email, social media, and text messaging. It finds that over half of firms expect to grow more than 20% in 2015. Firms predicting higher growth communicate through social media and text messaging more than others. Both fast-growing and slow-growing firms see texting as effective, but fast-growing firms use it more extensively. Many firms use text messaging software and power dialers to improve efficiency. Candidates generally respond positively to companies that use text messaging.

2. Staffing Industry Sales Communications
Benchmarking Survey
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Demographics (Who Took the Survey)
Usage of Communication Methods
Trends & Effectiveness
Software Usage & Selection
Candidates Response & Summary

3. Demographics

4. Who took this survey?
45 Staffing Firm Respondents by Title

5. Who took this survey?
Survey Responses by Type

6. How fast did you grow in 2014,
and how fast do you expect your
company to grow in 2015?
Over half of staffing firms expect to
grow more than 20% in 2015.

7. Communication Strategy

8. What percentage of your company’s
communication is based on the
following methods?
Companies predicting growth of 50%+ in 2015 communicate through social
media and SMS texting significantly more than lower growth firms.

9. How companies use
text messaging:

10. Trends & Effectiveness

11. Email response rate trends &
text messaging effectiveness

12. SMS Sentiment

13. How much do you agree with the
following statements?
Both fast and slow growth
firms have similar perceptions
about texting. But, fast growth
firms use it more extensively.

14. Software Usage & Selection

15. Does your company use a text
message communication software?
If so, which one?

16. Do you subscribe to any of the
following publications/services?

17. Does your company use power dialers
to improve recruiter efficiency?

18. Candidate Response

19. How do candidates respond to your
company’s use of text messaging?