1. Strategic Management
Mahal Arce Lebanan

2. Strategic
Management
Creating Competitive Advantages

3. Definition
Strategic management consists of
the analysis, decisions, and actions
an organization undertakes in
order to create and sustain
competitive advantages.

4. Strategic management : A process
Analysis
Decision-making
Action taking

5. Strategic Management : Creating
Competitive Advantage
 The essence of strategic management is the
study of why some firms outperform others
Aims to answer the two fundamental questions:
1. How should we compete in order to create competitive advantages in the
marketplace?
2. How can we create competitive advantages in the marketplace that
are not only unique and valuable but also difficult for competitors to copy
or substitute?

6. Key Attributes of Strategic Mgt.
 Directs the organization toward overall
goals and objectives.
 Involves the inclusion of multiple
stakeholders in decision making.
 Needs to incorporate short-term and long-
term perspectives.
 Recognizes tradeoffs between efficiency
and effectiveness.

7. Strategic Management Process
 Strategic Management Process is
made up of four elements.
 Performed in strict order
 A continuous process

8. Strategic Management Process
 Situation Analysis
 Strategy Formulation
 Strategy Implementation
 Strategy Evaluation

9. Strategic Management Process
Situation Analysis
 Environmental Scanning
 Internal Environment  External Environment
 Human resource interaction  Customer
 Within the business organization  Competitors
 Suppliers
 Creditors

10. Strategic Management Process
Strategy Formulation
 Designing and developing the company
strategy.
 Organizational Levels of Strategy formulation
 Operational Strategies
 Competitive Strategies
 Corporate Strategies

11. Strategic Management Process
Strategy Implementation
 Putting the strategy to practice
 Includes developing steps, methods, and
procedures to execute the strategy.

12. Strategic Management Process
Strategy Evaluation
 Makes sure that the organizational
strategy as well as it’s implementation
meets the organizational objectives.

13. Strategic Management Process
 Situation Analysis
 Strategy Formulation
 Strategy Implementation
 Strategy Evaluation

14. Strategic Management Process

15. Corporate Governance and
Stakeholder Management
 Corporate governance intends to achieve
goals and objectives considering that
stakeholder management is so critical in the
process.
 Symbiosis have to be established

16. Definitions
Corporate Governance
 Corporate governance is a term that refers
broadly to the rules, processes, or laws by
 How do the company is being
which businesses are operated, regulated, and
controlled. The term can refer to internal
operated
factors defined by the officers, stockholders or
constitution of a corporation, as well as to
external forces such as consumer groups,
clients, and government regulations.

17. Definitions
Stakeholder Management
 Stakeholder management is the process of
managing the expectation of anyone that has an
interest in a project or will be effected by its
deliverables or outputs.