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B2B Buyer Journey – 5 Points to Consider [INFOGRAPHIC]
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B2B Buyer Journey – 5 Points to Consider [INFOGRAPHIC]

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What has happened in the B2C space is now happening in B2B. With the availability of a seemingly infinite amount of online resources, it is the duty of the marketer to develop a clear voice within the overcrowded marketplace of content and consider the B2B Buyer Journey

The best way to create that message is through a commitment to listen to the consumer and respond with meaningful information.

Lead nurturing allows marketers to communicate with prospects on a step-by-step basis to develop a meaningful relationship by becoming a trusted source of information in a given space.

Over-complication is a common pratfall when it comes to lead generation. Refer to the 80/20 principle as a baseline to combat this, which states that most often, 80% of the effects of a given event are a direct result of only 20% of the causes.

Don’t overwhelm the customer with messaging. Keep it simple, and most importantly, keep it relevant.

Check out our infographic for our 5 key data points to keep in mind when considering the B2B Buyer Journey.

Published in: Technology
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