What has happened in the B2C space is now happening in B2B. With the availability of a seemingly infinite amount of online resources, it is the duty of the marketer to develop a clear voice within the overcrowded marketplace of content and consider the B2B Buyer Journey
The best way to create that message is through a commitment to listen to the consumer and respond with meaningful information.
Lead nurturing allows marketers to communicate with prospects on a step-by-step basis to develop a meaningful relationship by becoming a trusted source of information in a given space.
Over-complication is a common pratfall when it comes to lead generation. Refer to the 80/20 principle as a baseline to combat this, which states that most often, 80% of the effects of a given event are a direct result of only 20% of the causes.
Don’t overwhelm the customer with messaging. Keep it simple, and most importantly, keep it relevant.
Check out our infographic for our 5 key data points to keep in mind when considering the B2B Buyer Journey.