Swiss Army Knife

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Research Pack
This is the research package for group 3’s classics by design project
on the Swiss army knife.
Contents:
 Page 2-4 - Swiss Army Knife Introduction by Tahmina
Rahman
 Page 5-6 - Swiss Army Knife Background Information by
Philippa Bingham
 Page 7-8 - Swiss Army Knife Video History By Tahmina
Rahman
 Page 9-10 - The Demographic and Target Audience by
Lucy Hicks
 Page 11-12 - Cinematography and Camera Technique
Research by Jack Watson
 Page 13-15 - Research for Finding an Interviewee by Tia
Phillips
 Page 16-18 - Swiss Army Knives Modern Usage and Brand
by Frankie Fleming
 Page 19-20 - Platform Selection by Lucy Hicks
 Page 21-24 - Location Research by Tia Phillips
 Page 25-26 - Audio Research by Frankie Fleming
 Page 27 – First Idea by Annabelle Yau, Bokyung Park and
Madihah Hussain and Mood Board by Annabelle Yau
 Page 28 - Props and Theme Mood Board by Bokyung Park
 Page 29 - Colour and Texture Mood Board by Madihah
Hussain
 Page 30 – Typography Mood Board by Madihah Hussain
 Page 31 – Typography Mood Board by Bokyung Park and
Swiss Army Knife Diagrams by Annabelle Yau
Compiled by Philippa Bingham

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SWISS ARMY KNIFE – INTRODUCTION
A Swiss army knife is a multi-tool knife which caters to many needs and has a lot of purposes
in everyday life. According to its original manufacturer ‘Victorinox’, ‘it is a trusted tool of
adventurers around the world. Whether you’re exploring the city, the ocean, the mountains
or even space, the Swiss Army Knife is the companion you can count on.’
ORIGINS:
At the end of 1880, Swiss Armies needed a new design of a pocket knife to supply to the
soldiers which would help them complete simple tasks for everyday life (open canned food,
dissembling rifles etc.) However, Switzerland companies didn’t have the essential
requirements to build these. Therefore, it was originally produced in Germany by the
manufacturer Wester & Co releasing around 15,000 knives.
The first model made in Germany was very basic with a
blade and three functions: a reamer, tin-opener and a
screwdriver. These initial designs were not for military
usage yet, but the designs made later on were.
VICTORINOX:
In 1891, Karl Eisenhower who also owned a company which created surgical equipment
manufactured more of the Swiss Army knives in Switzerland. Initially, the German Swiss knife
was never aimed for the soldiers. Therefore, Eisenhower decided to develop the design more
best suited for officers, which he did by 1897 adding another but smaller cutting blade and
corkscrew.
Victorinox the official company, was first founded in 1884 which
Eisenhower later used to sell Swiss army knives. The company was
named after his mother (Victoria) who died in 1909 calling the first
half ‘Victor’. The ‘inox’ was short for the French term ‘acier
inoxydable’, this translated to stainless steel which was what the
Swiss army knives were made from.
Around the early 1900, Victorinox faced other major
competitors in relation to Swiss Army knives. One of the
main competitors were ‘Wegner’. To avoid any major
problems in term or regional and legal issues, the Swiss
Governments decided to brand (with mutual agreement from both companies) that
Victorinox would be known as ‘the Original Swiss army knives’ and Wegner to be recognized
as ‘the Genuine Swiss army knives’.
Figure 2 Logo of Victorinox
Figure 1 Original German Model (1980)
Figure 3 Logo of Wegner

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MILITARY USE:
Swiss army knives were mainly used and designed originally for military use with Victorinox
and Wegner being the main supplier for the militaries of Switzerland around 2005. Up until
2008, both companies sold approximately 50,000 each year to the military, and also were
able to reach to a global market providing supplies for Germany, France, Netherlands and
Malaysia.
Below are the five main models Swiss army knives:
SOLDIER KNIFE MODEL 1890
 100 mm long, 20.5 mm thick and weighed 144 g
 Reamer, can opener, screw driver and spear point blade
 Oak wood handles
SOLDIER KNIFE MODEL 1908
 100mm long, 16.5mm thick and weighed 125g.
 Clip point blade
 Fibre scales with carbon steel tools
SOLDIER KNIFE MODEL 1951
 93 mm long, 13.5 mm thick and weighed 90g
 Spear point blade
 First knife given to army where tools where made out of stainless tools
SOLDIER KNIFE MODEL 1961
 93mm long 12 mm thick and weighed 72 g
 Drop point blade, a reamer, bottle opener,
screwdriver, wire stripper, can-opener and
small screwdriver.
 Handle made out of knurl allox and has a Swiss
Cress logo
SOLDIER KNIFE MODEL 08
 Width is 34.5 mm, thickness is 18 mm, overall length
opened is 197mm and it weighed 131g
 Point blade, wood saw, can opener, screwdriver, bottle
opener, wire stripper/bender, reamer, keyring.
 Double locked
 Texture of handle was polymer

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The image above is a screenshot of the Swiss army knife developing and evolving
throughout the last 120 years in terms of manufacturing the products and the tools they
added.

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Swiss Army Knife Background information
Creation:
It was in Ibach, in 1884, where Karl Elsener started to produce the first
knives sold to the Swiss Army from his mother’s hat shop. He saw the
need for such a knife because of the introduction of the armies new riffle.
The original model, called the Soldier Knife, was made for troops who
needed a foldable tool that could open canned food and aid in
disassembling a rifle. The Soldier Knife included a blade, a reamer, a
can opener, a screwdriver, and oak handles. He had to beat out
German competitors up until 1890 when the company won the contract
to produce the knife for the military.
A brand is born:
The term "Swiss Army knife" was coined by US soldiers after World War
II, because they had trouble pronouncing its original name
"Offiziersmesser”. These soldiers bought the inexpensive item as a gift
for friends and family back home. The US is still Victorinox’s biggest
foreign market.
The "Swiss Army Knife" is being constantly copied abroad e.g. in
Germany, France, Spain, USA, Japan, China, etc. but an official ruling,
gives only the two Swiss manufacturers, VICTORINOX and WENGER,
the right to use the Swiss cross on their knives.
The Victorinox shield has remained virtually unchanged since the early
days of the company with only slight variations of size.
On 26 April 2005 Victorinox acquired Wenger, thus turning the Swiss
Army knife market into a monopoly for supplying the knives to the Swiss
Army once again. However, on the consumer side Victorinox has stated
that it intends to keep both brands intact.
Features:
As of 2015 across the entire brand Swiss army knives have featured
over 35 different tools in many different models.
The Swiss Army knife has been added to the collection of the New
York museum of modern art and Munich's State Museum of Applied Art
for its iconic design.
The US television show MacGyver features different Swiss Army knives
in various episodes

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The term "Swiss Army knife" has entered popular culture as a metaphor
for usefulness and adaptability culminating in the 2016 film “Swiss army
man” about an adaptable man.
Uses:
Swiss army knives have been used by Nasa on missions since 1970.
For the Space Shuttle program, NASA commissioned Victorinox to
provide astronauts with a SAK as part of their personal equipment.
Astronaut Chris Hadfield used his ‘Master Craftsmen’, to break into the
Russian space station Mir, because the last crew had sealed up the
hatch “just a little too enthusiastically.”
Reference:
Iconic designs 50 stories for 50 things: ISBN 978-0-8578-5352-3

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SWISS ARMY KNIFE– VIDEOS
Before planning to create a documentary about our product, I explored different types of
videos already made for Swiss Army Knives. Most ranged/different from clips on YouTube to
long films/documentaries. By watching this videos, I will be looking at different camera shots
and editing used which would help us and inspire us to make our own videos.
Below are the four videos I looked at when researching the different camera shots/movement
and editing techniques used which are about Swiss Army Knives.
Figure 4 Video: Top 5 Best Swiss Army Knives Figure 5 Video: The Craziert Swiss Army Knife
Figure 7 Video: Victorinox Swiss Army Knives Production
2016 English
Almost all videos I came across fell under these main categories for the Swiss army knives:
 History: Where the product was from, when it was first created or found
 Manufacture: How the product is made, how it was made before and how this process
has changed now with the rise of machinery and technology
 Unboxing: Typical Youtube style videos, where a person or YouTuber just opens the
product from the box and discusses what they see and their thoughts on the product.
Some may test it but in general it is mainly the whole process of the audience getting
the first glance and experience of opening the product for the first time.
 Reviewing: Usually the presenter would analyse one or more than one type of
products/design, discussing the pros and cons and giving their opinion on which is the
best and which is the worst.
 Testing/Tricks/Tutorials: Most practical and enjoyable to watch as the viewers get to
see the product being used and see the outcome or result of it being used.
I believe in order to successfully present our iconic piece into a video, we must look at at least
2/3 of these categories in detail if not all of these categories. Without doubt, the history of
Figure 6 Video: Victorinox Swiss Army Knife Factor |
PensAndLEather.com

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Swiss army knives would be explored as the viewers would want to know, like all iconic
products, where it was first created.
After looking at all these videos, I realised one of the essential camera shots they used were
close up to show the detail of the knife as it was displayed on a blank background. The camera
tended to pan a lot in slow motion as well, helping the product get more of a visual feel as if
the knife was physically in front of them. Also, voice overs were present in all videos whilst
presenting the object rather than the audience sees someone actually holding it and talking
about it.
When exploring the history of Swiss Army Knives, a lot of location shots were used of
Switzerland, mainly exploring the nature rather than the city/urban/factories to create a
more historical sense instead of a modern setting. There was a lot of cutaways from wide
shots of location to close up of object and how it was used in everyday life.
Videos which focused on the manufacture of Swiss Army Knives had a different range of
camera shots, from wide shots to the factories, to extreme close up of each details/tools of
the knives being created. They were mainly edited in fast motion to create a busy and
hardworking atmosphere when working in a factory. As well as voice overs, there were a few
interviews from people who worked in the factories, discussing about the product in great
details. As the brief told us that we must have an interview, I believe it is essential to film
someone discussing about the manufacture/history of the product and also review it.
Overall, after watching these videos, I believe this helped generate inspiration and ideas on
how about we should film and edit our videos. Although they were really long videos in
general and our video is only 5 minutes’ long, there are some areas we can choose to explore.
E.g the history and focus less on the manufacturing.

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The Demographic/Target Audience
The history of Swiss Army Knives will affect the Target Audience, but we
will also want to bring in a new audience so out format for our project
may have to be more Comedic than Dramatic.
The Swiss Army Knife was first produced in 1880’s as a pocket knife for
the Swedish Army, from this fact in history we can gather that an
audience that is interested in the either the History of Armies, just the
Swiss Army or both will most likely watch our project.
As it will focus partly on the Swiss Army Knife within the Army and how it has changed from
the beginning to modern day, a crutial part of the audience will be from the Army
wondering how it came it be.
Along with the points above if we format in a dramatic and historic
documentary style that you would most likely see on BBC or the Discovery
Channel, we are more likely to get an older age group that have time on
their hands and spend a lot of their time at home.
Mostly anything regarding knives and guns are targeted at men, but in the
modern age a lot of women will watch these programs as well.
If we were to do it in a more comedic style, we may be more likely to get a
younger audience watching it as they have a shorter attention span and
comedy draws them in quickly. If it is done in the wrong way and puts too
much comedy in it, we may lose a lot of the older Audience along with the Army
Demographic.
On the Guardian Website they had an interview with Carl Elsener the Chief
Executive of the Victorinox and also the Great-Grandson of Karl Elsener the man
who created the Swiss Army Knife he told them that:
“Over the decades, Victorinox has targeted hobbyists such as
fishermen and mountaineers – one frightening-looking model,
the SwissChamp XLT, boasts 50 tools, including a wire-crimping
blade and pharmaceutical spatula. His favourite new feature is
the LED light, although he admits his father, a purist who turns
90 this year, cannot understand the appeal of the memory stick.”
(Wood, 2012)
From this we can tell that the Swiss Army Knife hold a great history and has been loved
through many Generations and will continue to not only be a big part of the Elsener family
history but also the history of Switzerland itself.
From 1891, the
Swiss Army Soldier
Knife
Victorinox Presentation
Master 32GB model
includes USB drive and
laser pointer
Victorinox AG,
CEO Carl Elsener

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Bibliography:
Wood, Z. (2012) Swiss army knife maker Victorinox adds ‘lifestyle’ range to its
box of tools. Available at:
https://www.theguardian.com/business/2012/apr/29/swiss-army-knife-
victorinox-lifestyle-range (Accessed: 13 October 2016).
Links to Pictures:
Picture 1: https://gearjunkie.com/swiss-army-knife-history
Picture 2: https://gearjunkie.com/swiss-army-knife-history
Picture 3: http://www.bloomberg.com/news/articles/2014-10-02/swiss-army-knife-maker-
victorinox-bets-on-own-stores

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Camera Research & Techniques
Swiss Army Knife
Inspiration
Apple – Introducing iPhone 7 (https://youtu.be/Q6dsRpVyyWs)
From watching this video, I noticed the
cinematic techniques that were used to showcase the
new iPhone 7. The first few seconds of this video is of
just the iPhone, I think this works well as the viewer will
instantly come to realise what this video is about. From
the first few seconds they can become familiar with the
product. I think this would be a good idea to start off
our video so that the viewer will instantly know what
our product is.
D5 Product Promo Video (https://youtu.be/2zMhWdt8ZWw)
This video starts off with a close-up of the
product, which is a camera, of to one side of the
frame with a short montage of footage masked
around the camera. I like this because it shows the
camera but also makes it interesting by adding
footage of people using the camera. Instead of
adding random meaningless footage, I would add
archive footage or pictures that show the history
and the legacy of the Swiss Army Knife.
Pawn Stars: Sword Play (https://youtu.be/7YQRmxGcOtM)
Pawn Stars is an American TV show were
people come into the shop to pawn off belongings
for money. I think one of the unique features about
this show is the way they construct the dialogue.
Instead of having a normal talking head, they have
set up the dialogue as a conversation. This makes it
more natural and more interesting for the viewer. I
think it is a good way to put information across to
the viewer, instead of having an interviewee listing
off facts. I think this would be a useful technique

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when it comes to filming for our video. We could have a collector explaining the significance
of the Swiss Army Knife to a young person who may only have a knife because its handy.
This way it could show the history as well as the legacy of the knife.
Cinematic Shots
Idea –
Use green screen to be able to layer old
footage and pictures beside pen knife. This
would work well as a way to visually put
across to the viewer the history of the Swiss
Army Knife.
The green screen or green cloth would be
gotten from CLR.
Location
We could set this up in any location, so the teaching room 205 would be suitable for this as
there is plenty of space for set-up and crew.
Apple. (2016). Apple – Introducing iPhone 7. [Online Video]. Available from: https://youtu.be/Q6dsRpVyyWs.
[Accessed: 7 October 2016].
Jessops. (2016). D5 Product Promo Video. [Online Video]. Available from: https://youtu.be/2zMhWdt8ZWw
[Accessed: 7 October 2016]
History. (2016). Pawn Stars: Sword Play | History. [Online Video]. Available from:
https://youtu.be/7YQRmxGcOtM. [Accessed: 8 October 2016]
Brandmade.TV. (2015). How a Swiss Army Knife is made. [Online Video]. Available from:
https://youtu.be/kq3HwrQ2a7Q. [Accessed: 9 October 2016]
D5 PRODUCT PROMO VIDEO
(D5 Product Promo Video, 2016)
[video] https://www.youtube.com/watch?v=2zMhWdt8ZWw: Jessops.

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Research for Finding an interviewee
When tasked with researching people and organisations to talk to about the Swiss Army Knife my
mind instantly went to the power of social networks to find enthusiast and experts that would be
willing to help us in this project. I then went on to research other organisation and museums,
including Victorinox, the creators of The Swiss Army Knife, to find people to interview and give us
some interesting visual material for the project.
Facebook
My first idea was to use the power of crowd sourced information to find some people willing to
show off their collections and perhaps give an interview. Facebook is one of the largest and easiest
ways to contact people, and I was able to find a group of Swiss Army Knife enthusiasts to help me
build a list of contacts. (Swiss Army Knife Collectors, 2016)
Museums
Ripley’s Believe it or not
Do they possess any memorabilia related to the Swiss Army Knife?
(Ripley’s believe It or Not!, 2013)
Hi guys,
We are working in association with Ravensbourne
University to create on a short documentary about
the history of the Swiss Army Knife.
If anyone in London would like to have their
collection featured in the documentary, or even
give a short interview we would be really excited to
work with you!
If you are interested in this please contact me via
Facebook or email me at
t.phillips@students.rave.ac.uk
To whom it may concern,
I am working with Ravensbourne
University to produce a short
documentary about the Swiss Army
Knife and its history.
Our primary query is, do you have in
your London collection any exhibits
related to the Swiss Army Knife? And if
you do would anyone be available to
give a tour and short on-camera
interview about the exhibit?
Thank you for your time and help, I am
looking forward to your response.
Sincerely,
Tia Phillips

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I took and investigative trip to the imperial war museum to see if they had any
exhibits relating to the Swiss Army Knife, unfortunately they did not. I also had the
opportunity to talk to one of the Tour Guides to enquire if they had anyone who was an
expert on the era they were created in and would have some knowledge on the Knife itself,
unfortunately the did not have anyone available.
Victorinox Flagship store London
We have contact the Victorinox (creators of the Swiss Army Knife) Flagship Store in
London to find out if we could get permission to film some cut aways in the store, and
perhaps interview someone. (Victorinox, no date)
(Mayfair Eccentrics, no date)
During my research into Victorinox I came across a man by the name of Kyle Bean
who has worked with them to create artistic advertisements for their products. I have

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contacted him for a possible interview to talk about how he was inspired by the brand to
create these advertisements. (Bean, 2016)
If we need a presenter or actor I have contacted a young accomplished actor called
Ishmel Bridgeman to work for us, he is very professional and very happy to help with
educationally focused projects.
We have also contacted The Scouts who are willing to give us an interview, as they
have a long history with The Swiss Army Knife and would be able to talk about some of the
benefits of such a varied tool.
References:
Bean, K. (2016) Kyle Bean Victorinox Portfolio. Available at:
https://kylebean.co.uk/portfolio/victorinox (Accessed: 13 October 2016).
Mayfair Eccentrics (no date) Victorinox London Store Front [Photograph]. Available at:
http://www.mayfaireccentrics.com/wp-content/uploads/img_0052.jpg (Accessed: 13 October
2016).
Ripley’s believe It or Not! (2013) Contact us | Ripley’s believe it or not! London attractions. Available
at: http://www.ripleyslondon.com/contact-us/ (Accessed: 13 October 2016).
Swiss Army Knife Collectors (2016) Facebook - Swiss Army Knife Collectors. Available at:
https://www.facebook.com/groups/SAKCollectors/ (Accessed: 13 October 2016).
Victorinox (no date) London flagship store | Victorinox global. Available at:
https://www.victorinox.com/global/en/Explore/Visit-Us/Our-Stores/London-Flagship-
Store/cms/store-london (Accessed: 13 October 2016).

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Swiss Army Knives Modern Usage
Victorinox’s Swiss Army Knives and their modern uses/ designs
‘Over 34,000 are produced every single day.’ - http://www.maxim.com/gear/10-things-you-
never-knew-about-swiss-army-knives Accessed on 09/10/16
the first models included only a blade, a can opener and reamer for consuming canned food,
and a screw driver needed to assemble the Swiss Army’s rifles -
http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-knives Accessed
on 09/10/16
Only 40 percent of the company’s output is still dedicated to their namesake knives. -
http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-knives Accessed
on 09/10/16
Images: https://www.victorinox.com/uk/en/Products/Swiss-Army-
Knives/c/SAK?gclid=COLRjbCT0c8CFYcV0wodUzsKlA Accessed 09/10/16
The Swiss Army Knives has a lot of modern re-imaginations. From credit card size tools to
bigger hand held knives. The reimagining is due to ever changing working environments and
usage.

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Credit card and pocket size tools for an easier more convenient design. Designs had to
change as the lives of us have changed. We are now more on the go and in need of more
user convenience.
Bigger tools with many more assets made for construction workers and builders.
However, only 40 percent of the company’s output is still dedicated to their namesake
knives. - http://www.maxim.com/gear/10-things-you-never-knew-about-swiss-army-
knives Accessed 10/10/16
In 2014, Victorinox made SFr (Swiss Franc) 510 million. This is because of the wide
range of products the designer now creates.

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Initially, its success was due to the home market, but it became an international
favourite from 1945, because U.S. soldiers stationed in Europe bought the Swiss
Army Knife in large quantities as a souvenir, and later, tourists followed suit. One
visitor said in an interview for the Swiss television, "taking the knife back home is a
little bit of Switzerland with you forever". - http://www.luxos.com/across-
switzerland/things-to-do/6710-swiss-army-knife-by-victorinox-a-companion-for-life
Accessed 11/10/16
Victorinox has expanded into many different products. They sell clothes, watches, cutlery
and perfumes.
The reason Victorinox had to expand into selling clothes, watches etc. was largely due to
restrictions put in place after the events of 9/11. Airliners stopped allowing customers to
carry Swiss army knives. ‘Almost overnight, after sharp objects were prohibited on airplanes, sales
of the fireman-red knives, which had been a duty-free staple in airport stores and on flights —
collapsed.’ - http://www.worldcrunch.com/culture-society/how-the-swiss-army-knife-survived-9-
11/c3s12692/ (Accessed 12/10/16) Carl Elsener (fourth generation CEO of Victorinox) recalled that
"We lost over 40% of our business." Luckily, the company had other virtues to keep the company
afloat whilst not firing a single employee.

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Platform Selection
When deciding on the type of program we wanted to make, we were leaning toward making
a documentary with high information and factual points. We had a look at the brief for the
project and it said we had to decide which platform it would need to be on and which
channel.
Firstly, we had to decide on making it for a web based platform or for TV and all agreed that
we were all aiming at it being for TV, then online. It is known that the audience mostly
watch documentaries to escape their normal lives and are most likely to watch something to
do with the country they were born or live in. (Marieloulouu, 2014) By looking at it as
escapism we can assume that on average no one would search for a documentary online to
watch and would probably just put on a channel that is most well-known for showing many
documentaries and keep the on as background noise.
After deciding TV over web-based we were then given a choice between BBC 4 and Sky Arts,
we looked at both channels carefully.
When BBC 4 was first announced it was programmed for ‘Culture,
controversy and cutting edge documentary’, (BBC, 2002) and since its
first day it has kept the same focus but has changed with the years, it
now focuses more on ‘comedy, documentaries, music, international
film, original programmes, drama and current affairs’, (Remit, 2016)
although that is a big list of changes it still has the main principles
and does documentaries.
Over the years BBC have done many reports about each of their channels, also keeping up
to date on demographics and ratings. From a report done in 2014, BBC4 was watched by
upper-class white men aged 55+, but back in 2011 although it was still watched mostly by
the same race, sex and age it was more watched by the lower-class. (Service Review of BBC
Television, 2014) In 2016 BBC 4 has become a place for watching original programs and has
become more of a fan favorite with the 16-34 aged demographic, shows like The
Disappearance (The Killing Times, 2016) have changed this from just a documentary channel
for old men to a channel that an audience of any age will want to watch.
Sky Arts is the other channel we could choose, and it is hard to
get much on the channel as Sky doesn’t give most of their
reports out to the public. Sky Arts was once called Artsworld
until Sky bought them out, (Gibson, 2016) from there Sky, used
the channel to show Star’s favorite tastes, interests and
passions, even showing some music events. They started Sky Arts 2 in 2008, but in 2015
they had to shut that channel down. (Finbow, 2016)
In the last few years Sky has become most well-known for its shows ‘Landscape Artist of the
Year’ and ‘Portrait Artist of the Year’, I have looked online and although they are some on
the most popular shows, sky is unwilling to give out the viewing figures. What we do know is
that shows such as ‘Playhouse Presents’ and ‘The South Bank Show’ have high ratings.
BBC 4 Logo (2002-Present)
Sky Arts Logo (2015-Present)

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On the BARB (British Audience Research Board) viewing figures for September 2016 you can
see that 0.87% of people in the UK watched BBC 4, and while you may think that’s low, only
0.10% of people in the UK watched Sky Arts. (BARB, 2016) From this information you can tell
that although not a lot of people watch these channels, BBC 4 is the more favored.
Looking between the two channels and all the information found above, it seems like BBC 4
is more credible in their audience obtaining and would be inclined to broadcast our 5-
minute program.
Bibliography:
- Marieloulouu (2014) Why do people watch documentaries? Available at:
https://oae-media-blog.com/2014/09/30/why-do-people-watch-
documentaries-3/ (Accessed: 16 October 2016).
- BBC (2002) BBC press office - BBC Four - prepares to launch. Available at:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2002/02_febru
ary/14/fourlaunch.shtml (Accessed: 16 October 2016).
- RemitBBCFour— (2016) ‘BBC Four’, in Wikipedia. Available at:
https://en.wikipedia.org/wiki/BBC_Four#cite_ref-2 (Accessed: 16
October 2016).
- Service Review of BBC Television (2014) Available at:
http://downloads.bbc.co.uk/bbctrust/assets/files/pdf/regulatory_frame
work/service_licences/service_reviews/television_services/performance
_analysis.pdf (Accessed: 16 October 2016).
- The Killing Times (2016) The disappearance racks up record viewing
figures on BBC4; Is released on DVD in July. Available at:
https://thekillingtimestv.wordpress.com/2016/06/23/the-
disappearance-racks-up-record-viewing-figures-on-bbc4-is-released-on-
dvd-in-july/ (Accessed: 16 October 2016).
- Gibson, O. (2016) Sky buys out arts channel. Available at:
https://www.theguardian.com/media/2005/jun/20/broadcasting.uknew
s (Accessed: 16 October 2016).
- Finbow, K. (2016) Sky arts is becoming one ‘super channel’. Available at:
http://www.digitalspy.com/tv/news/a644682/sky-is-closing-one-of-its-
arts-channels-to-make-a-single-super-channel/ (Accessed: 16 October
2016).
- BARB (2016) Monthly viewing summary. Available at:
http://www.barb.co.uk/viewing-data/monthly-viewing-summary/?_s=4
(Accessed: 16 October 2016).
Photos taken from:
Photo 1: http://logos.wikia.com/wiki/BBC_Four
Photo 2: http://logos.wikia.com/wiki/Sky_Arts

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Locations
Greenwich Park
We need a wooded area for cutaway shots of the Swiss army knife in action, Greenwich
Park is close to everyone and easy to access with public transport. The park offers a wooded
area that is secluded and view of the whole of London for cinematic shots. I managed to do
a recce and took pictures.
Address: London
Hours: 6am–9:30pm
Phone: 0300 061 2380
Nearest Hospital: University
Hospital Lewisham
Nearest Police Station:
Greenwich Police Station
Management: The Royal Parks
London borough: Royal
Borough of Greenwich
Public Transport: DLR Cutty
Sark, Buses 188, 129, 286, 180,
N1, 177, N199, 199, 386
= Toilet
= Shelter
Google (2016)

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Penthouse
For Cinematic shots we needed a large space with clean worktops and a modern feel. There
is also an outside where we can get the city landscape for cutaways. The place is owned by
our Director and we will have a small crew working there. Ideally we will be using the
kitchen/living room area. We will have access to toilets and security for our equipment.
There are many plugs around the room and we have permission to block light from
windows.
Address: Flat 54, loop court, 1
telegraph avenue, se10 0ta
Phone: +44 7921 935378 (Jack)
Public Transport: North Greenwich,
Jubilee line, Buses 188, 422
Nearest Hospital: Queen Elizabeth
Hospital
Nearest Police Station: Greenwich
Police Station
Ravensbourne
Google (2016)

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Ravensbourne
One of ideas for our documentary was to have a large table with lots of props, we need a
large area to crab across this table. Lighting will also play a big part in filming this section of
our documentary so we will need to be in total control of the lights, so lots of plugs. There
are two possible locations in Ravensbourne which we can use.
Address: 6 Penrose Way,
Greenwich Peninsula, London
SE10 0EW
Phone: 020 3040 3500
Public Transport: North
Greenwich, Jubilee line
Nearest Hospital: Queen
Elizabeth Hospital
Nearest Police Station:
Greenwich Police Station
Room 210
The room is very spacious, it already has tables
in there we can use. The room has special black
out curtains that can stop natural light from
coming in. There are many power points in the
room. The lights can also be controlled in the
room.
The Studio
The studio is our ideal location to shoot this
long crabbing shot. Lots of power points.
Lighting can be spotlighted on a particular
item, we can do so much with lighting. We
are able to use a dolly maybe even some
over head shots.
Google (2016)
(2016d)

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Swiss Store
The Victorinox shop is a location is our main goal, the shop is filled with all of its products it
is neat and tidy and the shop floor is filled with natural lighting.
Address: 95-96 New
Bond St, London W1S
1DB
Phone: 020 7647 9070
Public Transport: Bond
Street, Jubilee and
Central Line
Nearest Hospital:
Westmoreland
Nearest Police Station:
Snow Hill
Referencing
Google (2016) Greenwich park. Available at:
https://www.google.co.uk/maps/place/Greenwich+Park/@51.4764484,0.0025908,17z/data=!4m5!3m4!1s0x487602849e18e569:0xe0b4893b3675cd0!8m2!3
d51.4769095!4d0.0014643 (Accessed: 14 October 2016).
In-text citations:
Google (2016) 1 telegraph Ave. Available at:
https://www.google.co.uk/maps/place/1+Telegraph+Ave,+London+SE10+0AG/@51.4905911,0.005002,17z/data=!4m5!3m4!1s0x47d8a82116c408cb:0x3ba
252cb7f5a4b39!8m2!3d51.4906546!4d0.0038433 (Accessed: 14 October 2016).
Google (2016) Ravensbourne. Available at:
https://www.google.co.uk/maps/place/Ravensbourne/@51.5016527,0.0033895,17z/data=!3m1!4b1!4m5!3m4!1s0x47d8a81c7b6dfe23:0xc31e4c0ca6a4ace2
!8m2!3d51.5016527!4d0.0055782 (Accessed: 14 October 2016).
(2016d) Available at: http://webmediology.com/webmediology/wp-content/uploads/2012/07/iCinnaStudio.png (Accessed: 14 October 2016).
Google (2016d) Victorinox flagship store London. Available at: https://www.google.co.uk/maps/place/Victorinox+Flagship+Store+London/@51.5139996,-
0.148648,17z/data=!3m1!4b1!4m5!3m4!1s0x4876052b5939d2b3:0x4a395738206bb58c!8m2!3d51.5139996!4d-0.1464593 (Accessed: 14 October 2016).
mayfaireccentrics (2016e) Available at: http://www.mayfaireccentrics.com/wp-content/uploads/img_0052.jpg (Accessed: 14 October 2016).
Victorinox (2016e) Available at:
https://assets.victorinox.com/medias/?context=bWFzdGVyfGJyYW5kfDExNzIzMHxpbWFnZS9qcGVnfGhjNi9oZjUvODc5OTY4MTgzOTEzNC5qcGd8NWVlN
jE5OGRlZWM1YjhmMWMyYzg1NWE3MzI3ZWUxOTE5NTIyNWM5ZmEzYjkwYTlkYWVhY2U2MmQ1MTgxM2NlNg (Accessed: 14 October 2016).
Google (2016d)
mayfaireccentrics (2016e)
Victorinox (2016e)

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Audio Research:
https://www.youtube.com/watch?v=NDQtctK3074 - Victorinox advert.
Sound: clicks of tools made into a song. Swiss army knife famously known for its clicks.
Adopted in WW2 armies used knives for the tools needed for their rifles. However, since
they have become a symbol for adaptability. Because of this I thought a WW2 marching
song might be a good tempo and tone for a historical segment.
https://www.youtube.com/watch?v=LKyk5D5t0F4 - WW2 Marching song for historical
reference.
https://www.youtube.com/watch?v=Oe9RwAFVn9U - A LITTLE BIRD TOLD ME ~ Evelyn
Knight & The Stardusters (1948) I thought that a song that was popular when the Swiss army
knife was, would be a good tone/time setter to have in a historical segment.
Swiss army knives are also used by survivalists. Because of this I thought about shows such
as bear Grylls mission survive/ the island.
Songs used throughout the series are usually fast tempo, suspenseful and full of jungle style
fast drums and vocal chants. This gives a real survival sound. This would be great for
segments that show how useful Swiss army knives are today.
Because I think songs from the series would fit our theme so well I managed to find the
composer of the series soundtrack. Wayne Roberts and his website
http://www.blipaudio.com include a vast array of his previous work.

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From ‘Educating Yorkshire’ to ‘SAS who dares wins’. After looking through many of his
songs. The song ‘Action Men’ Stood out as a definite song we could use throughout our film.
Fast jungle drums and survivalist sound make the song fit the survivalist nature of the Swiss
army knife perfectly. https://soundcloud.com/wayneroberts_blipaudio/action-men-
1?in=wayneroberts_blipaudio/sets/the-island-with-bear-grylls-channel-4

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Five-minute Film Layout First idea-
Proposed idea: 5 second opening sequence leading onto a cinematic shot of a room with a
table, filled with vintage props such as old rugged books, stamps, post cards, cups of coffee,
old paper, anything that resembles the 1890’s- including old photographs of the Swiss army
knife and also photographs of the creator. The camera pans/ tracks along, taking shots of
each object, which looks seamless---with added voice over on top, maybe of a person
describing how the knife came about.
https://vimeo.com/45142761
Other ideas: 3D shots of the knife itself, which is then generated on software, where we add
on type (motion tracking.)
Moving into the 21st century, maybe another version of the history (1900s) era bit in this
currant age, looking into how many people use the knife now, and not just army people.

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