All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock. All stock exchanges perform similar functions with respect to the listing, trading, and clearing of securities, differing only in their administrative machinery for handling these functions. Most stock exchanges are auction markets, in which prices are determined by competitive bidding. Trading may occur on a continuous auction basis, may involve brokers buying from and selling to dealers in certain types of stock, or it may be conducted through specialists dealing in a particular stock.

1. MADHAV VARSHNEY
2108010700122
IMR – B
SESSION – IMR B

2.  To know the customers perception towards stock trading
via online and offline.
To learn the concepts and working of stock market.
 To open DMAT accounts and bringing business to the
company
Providing genuine data for the company’s database and
working on existing database of the company.

3. Name: Sharekhan Company Limited
Punch line: Your Guide To The Financial Jungle
 Website : WWW.SHAREKHAN.COM
 CEO : Tarun Shah
 working under SSKI (S. S. Kantilal Ishwarlal) Ltd
 Sharekhan is India’s leading retail broking house. Sharekhan is one of the largest
stock broking houses in the country.
 Sharekhan Ltd. offers its customers a wide range of equity related
services like execution on BSE, NSE, derivatives, depository services,
online trading, etc.

5. RESEARCH METHODOLOGY
❖ The methodological approach to this study is descriptive
❖ The phenomena to be studied is consumer attitudes and behaviour
METHODOLOGY
❑ COLLECTION OF DATA
❖ For collecting the primary data from the users a questionnaire was designed. This
questionnaire was administered to the individuals who already are investing or
trading in the stock market.
❑ secondary data needed for the study was collected from the database of the customers of
Sharekhan Ltd
❑ SAMPLING METHODOLOGY
❖ Sampling locations – Delhi NCR.
❖ Sampling units – people investing in stock market.
❖ Sampling techniques probability sampling (convenient sampling).
❖ Sample size – 100
❖ Mode of survey – Personalized interviews
- Questionnaire

6. INTERPRETATION ON DATA
COLLECTED
• What mode you prefer when investing in stock market?
• Do you confirm from your broker after the order is executed?

7. What were the sources from where you got the information about the stock
broker to invest in the stock market ?

8. Please rate your appetite of risk taking on a scale of 1 to 5 (moving
horizontally from low risk taking to high risk taking)

9. How do you utilize your savings?

10. LIMITATIONS
Time duration
 Myths regarding stock market
 Lack of awareness among people
 No predefined objectives while investing money
Misleading concepts
 Lack of knowledge

11. MY LEaRNING
❖ Working on live terminals of NSE and BSE
❖ Managing the relationship and time with clients.
❖ Knowledge of different segments of stock market
❖ Knowledge of several financial instruments
❖ Opportunity to explore many things
❖ Selling tactics
❖ How to deliver Presentation to the clients
❖ Patience was the thing that I learned as I have to approach various persons to
whom I had to explain same things again and again while approaching or calling
them at regular Intervals.

12.  Achieved 10% return on my investment
 Secured good marks in the test conducted by territory manager
 Teaching and leading new customer
 Giving presentations on various topics to the customers
 Given business of more than 1 lakh to the company
 Opened 3 DMAT accounts
 Helping new clients in conducting their trade
 Working on and updating company’s database
 Fixing appointments with clients
 Make the clients understand how to use the software of
Sharekhan.