How culture, story + experience can disrupt a category - Shamil Thakrar, Co-founder, Dishoom

2. ONE
…………………
Inspiration

6. TWO
…………………
Consequence

7. 9 years
7 restaurants

8. 45k guests per week
950 employees
7.5m meals for hungry children
40k rakhis tied

9. 2019 Sunday Times Top 100 UK companies
to work for – No. 19
2019 Retailers’ Retailer of the Year – Best Concept
2019 Casual Dining Restaurant and Pub Awards – Trailblazer of the Year
2018 Peach Heroes and Icons – Most Admired Brand
2018 Restaurant Magazine – Best Operator (under 20 sites)
2017 Good Food Guide – Best Small Group
2015 and 2016 Yelp reviewers’ No. 1 UK restaurant

10. THREE
…………………
Dharma

11. Our reason for being?
To create Dishoom’s world. We think of it as ‘our Bombay’.
It’s an innocent, big-hearted, slightly barmy, sepia-tinted, charmed kind of place.
It’s a place full to the brim with the Bombay food and the Bombay culture that we get excited about.
One where a genuine love of people means that anyone and everyone is welcomed with warmth. You're always
amongst friends.
One where there are no barriers. One where differences are celebrated rather than judged.
One where the food is fresher and tastier, the drink more thirst-quenching and the humour more eccentric. Music
sounds sweeter. Scents evoke fond memories. Lights glow golden.
It’s a world that makes its own rules; not in a rebellious or anarchic way, just in a way that challenges the cynical.
Above all though, it’s a world that believes in generous, genuine and selfless giving. We call this Seva.
Seva goes beyond service. Seva means that in our world we don’t just serve people, we take them in
and look after them to the very best of our ability. Guests and team alike.
Welcome to our world.
Welcome to Dishoom.
T H E D I S H O O M D H A R M A

12. FOUR
…………………
Story

13. “For something to truly succeed, it must
have a little poetry at the heart of it.”
Rashmi Thakrar

16. 16

17. 17

18. 18

20. FIVE
…………………
Seva

22. FOUR
…………………
Seva

26. SIX
…………………
Gratitude