You may recall the criminal trial of O. J. Simpson. Opinion regarding his guilt or innocence is sharply divided around the world. 1. Is this an ultimate example of effective persuasion skills? Why or why not? 2. How much of the trial attorney\'s efforts was negotiations? 3. What public relations efforts were undertaken? To what effect? Solution 1. Criminal trial of O. J. Simpson is one of the best examples of effective persuasion skills. Despite of strong evidence against him, his attorney was able to persuade the jury regarding his innocence . They converted this trial from murder case to a racial conspiracy . Even, the defense team of O. J. Simpson has proved that the investigating detectives were allegedly trying to frame him in the murder charges . 2. Trial attorney’s efforts were depended on total negotiations. Families of both of her wives had sued him for damages having a total worth of $40 million. 3. During the trial, entire media channels including the broadcast, print and electronic media was covering the story. Defense attorney of O. J. Simpson have successfully converted the murder trial into a racial conspiracy using public relations . They were able to gain the sympathy and support of black Americans. Public relation has influenced the neutrality of the case. Due to these reasons, O. J. Simpson was freed from the murder charges. Hence, it is concluded that public relations played a very critical role in this case. .

1. You may recall the criminal trial of O. J. Simpson. Opinion regarding his guilt or innocence is
sharply divided around the world.
1. Is this an ultimate example of effective persuasion skills? Why or why not?
2. How much of the trial attorney's efforts was negotiations?
3. What public relations efforts were undertaken? To what effect?
Solution
1.
Criminal trial of O. J. Simpson is one of the best examples of effective persuasion skills. Despite
of strong evidence against him, his attorney was able to persuade the jury regarding his
innocence . They converted this trial from murder case to a racial conspiracy . Even, the
defense team of O. J. Simpson has proved that the investigating detectives were allegedly
trying to frame him in the murder charges .
2.
Trial attorney’s efforts were depended on total negotiations. Families of both of her wives
had sued him for damages having a total worth of $40 million.
3.
During the trial, entire media channels including the broadcast, print and electronic media was
covering the story. Defense attorney of O. J. Simpson have successfully converted the murder
trial into a racial conspiracy using public relations . They were able to gain the sympathy
and support of black Americans. Public relation has influenced the neutrality of the case.
Due to these reasons, O. J. Simpson was freed from the murder charges. Hence, it is concluded
that public relations played a very critical role in this case.