In this slideshare presentation, MadAdsMedia discusses the benefits of creating a successful hashtag campaign and rules for creating beneficial hashtags in order to brand your product and push it out to your audience.

1. Hashtag Campaign
MadAdsMedia
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2. In a recent article by Michael
Leis, a senior VP of social
strategy for a digital brand
agency,
he outlines four important
factors for a given brand to
keep in mind when using a
hashtag campaign.

3. Hashtag Campaign
Rule #1
Premises for these
#hashtag #campaigns
should be simple and
easily understood.

4. Hashtag Campaign
Rule #2
It’s not always necessary
to create a #brand new
hashtag. Brands can use
existing hashtags,
especially if the target
audience already uses
this existing hashtag.

5. Hashtag Campaign
Rule #3
These types of campaigns
need to be continually
#managed.

6. Hashtag Campaign
Rule #4
This campaign intends to not
only to put the product in front
of an audience, but more
importantly to involve the
audience, so it’s essential that
people want to participate, and
that these participations are
acknowledged.