Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
13 Rules of Actionable User
         Research


               Joely Gardner, PhD
                 Product Camp 2-27-10
#1
!   Define the business purpose of the
    research




    2
#2
!   Match questions to business
    purpose




    3
#3
!   Define measurement method
    !   # of errors
    ! Time
    ! User satisfaction




    4
#4
!   Choose the tasks




    5
#5
!   Choose the users (segmentation)




    6
#6
!   Choose the right number of users




    7
#7
!   Select the right testing environment
    and methodology
    !   Formal lab
    !   Customer’s site
    !   Remote ...
#8
!   Do a dry run




    9
#9
!   Record sessions
    !    Audio and visual, if you can




    10
#10
!   Transcribe sessions




    11
#11
!   Analyze appropriately
    ! Small sample statistics
    ! Trends




    12
#12
!   Create compelling reports
    ! Address/map back to business purpose
    ! Videoclips (Flip Video or formal

     ...
#13
!   Provide feedback to customers




    14
Joely Gardner, Ph.D.
     • Licensed psychologist with specializations in Voice of the
       Customer, customer experienc...
Joely Gardner, Ph.D.
        Human Factors Research

             760.510.1166
     www.HumanFactorsResearch.com
       jo...
Questions?




17
Upcoming SlideShare
Loading in …5
×

13 Rules of Actionable User Research by Joely Gardner - pcSC Session 16

820 views

Published on

Published in: Business, Technology
  • I have done a couple of papers through ⇒⇒⇒WRITE-MY-PAPER.net ⇐⇐⇐ they have always been great! They are always in touch with you to let you know the status of paper and always meet the deadline!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

13 Rules of Actionable User Research by Joely Gardner - pcSC Session 16

  1. 1. 13 Rules of Actionable User Research Joely Gardner, PhD Product Camp 2-27-10
  2. 2. #1 ! Define the business purpose of the research 2
  3. 3. #2 ! Match questions to business purpose 3
  4. 4. #3 ! Define measurement method ! # of errors ! Time ! User satisfaction 4
  5. 5. #4 ! Choose the tasks 5
  6. 6. #5 ! Choose the users (segmentation) 6
  7. 7. #6 ! Choose the right number of users 7
  8. 8. #7 ! Select the right testing environment and methodology ! Formal lab ! Customer’s site ! Remote testing 8
  9. 9. #8 ! Do a dry run 9
  10. 10. #9 ! Record sessions ! Audio and visual, if you can 10
  11. 11. #10 ! Transcribe sessions 11
  12. 12. #11 ! Analyze appropriately ! Small sample statistics ! Trends 12
  13. 13. #12 ! Create compelling reports ! Address/map back to business purpose ! Videoclips (Flip Video or formal program such as Morae) 13
  14. 14. #13 ! Provide feedback to customers 14
  15. 15. Joely Gardner, Ph.D. • Licensed psychologist with specializations in Voice of the Customer, customer experience management, customer satisfaction, and analytics • Corporate consultant to organizations such as Gateway Computers, Chase Manhattan Bank, Cardinal Health, Invitrogen, Hewlett Packard, Quest Diagnostics • Highly-rated part-time instructor in “Measuring Customer Satisfaction” for UC San Diego Graduate Business School • Frequent convention speaker Professional Associations: • National Board Member, Education and Training, ASQ • Local V.P. and Board Member, San Diego CHI (Computer Human Interaction) and UPA (Usability Professionals Assoc.) • Board Member, San Diego chapter of Association for Strategic Planning 15
  16. 16. Joely Gardner, Ph.D. Human Factors Research 760.510.1166 www.HumanFactorsResearch.com joely.gardner@humanfr.com 16 16 16
  17. 17. Questions? 17

×