The document highlights the harmful impact of the tobacco industry on youth, citing quotes from tobacco executives and studies linking youth smoking to targeted advertising. Reality Check, a public health initiative, focuses on reducing tobacco marketing in movies, retail, and magazines to combat youth smoking. The document also encourages community engagement through events and initiatives aimed at eliminating tobacco advertisements from schools.

1. www.realitycheckcny.com

2. NY State Teens We are NOT against smokers We are against the TOBACCO INDUSTRY

3. From an R.J. Reynolds executive, as recounted by a former Winston model: “We don’t smoke [it]. We just sell it. We reserve that right for the young, the black, the poor and the stupid.”

4. “ We don’t believe tobacco is addictive.” This was in the late ’90s! It was a proven fact that nicotine is addictive.

6. “ Today’s teenager is tomorrow’s potential regular customer” . -Philip Morris Document March 31, 1981

7. How brand aware are you? How many brands can you identify from a small segment of their logo?

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30. “ Tobacco is the ONLY legal product in the United States that when used as intended, causes early death and disease.” Are there any other products/industries like this?

31. What does Reality Check do?

32. P O P

33. What does Reality Check do? 3 Major Initiatives: - Smoke Free Movies - Point of Sale (How Tobacco Products are Displayed In Stores) - Magazines

34. *Every year up to of all new teen smokers start because of * According to Dartmouth and Harvard University Studies

35. Research findings show that reducing or eliminating tobacco retail marketing practices would significantly reduce youth smoking. May 2007 issue of Archives of Pediatrics and Adolescent Medicine

36. “ Cigarette brands popular among young adolescents are more likely than adult brands to advertise in magazines with high youth readerships.” - A study published in the Journal of the American Medical Association

37. Here and across the country there are magazines that have tobacco advertisements in them that are on the shelves in our schools. We want to see all tobacco ads out of our schools.

38. Connecting with State Leaders Senator David Valesky Assemblyman William Magee

39. Events

41. After Party Friday, December 18 th The Palace Theater $ 1 Admission Hamilton, NY Door Prizes 8-12pm DJ Double-J The

45. Contact Us realitycheckCNY.com [email_address] facebook.com/realitycheckCNY Grab a business card on your way out!