8 In-Demand Jobs in Creative
and Marketing and the Skills to Help You Get Them

Every year, The Creative Group
(TCG) releases the industry's most comprehensive salary guide in the creative and marketing fields.

In addition to insights on
starting salaries, it offers job descriptions and hiring trends within these fields.

To help you get an
edge in these fields, lynda.com created eight training playlists based on the 2014 Salary Guide’s in-demand jobs, and their descriptions. Read on to access playlists that can help you learn these highly sought-after skills.

Listed in Alphabetical Order Digital
Project Manager A Digital Project Manager plans, organizes and executes multimedia projects. They meet with clients to understand needs, determine specifications and coordinate planning. Strong interpersonal skills and an eye for detail are essential, as is the ability to communicate effectively with both technical and creative teams. Explore Project Management: lynda.com/projectmanagement Source: The Creative Group 2014 Salary Guide

Front-End Web Developer A Front-End
Web Developer builds web-based applications, and collaborates with designers to turn static art into browser-based web pages. Other duties include writing web pages in various languages and working with backend developers to test technical solutions. They must be proficient in web technologies and user interface design. Explore Front-End Web Development: lynda.com/frontendwebdev Source: The Creative Group 2014 Salary Guide

Interactive Marketing Manager An Interactive
Marketing Manager handles the day-to-day operation of a company’s website and provides analytical review. Additional responsibilities may include identifying and ensuring the successful implementation of new marketing initiatives, managing an organization’s email marketing program and collaborating with senior management to oversee multichannel marketing assets, associated with product launches. Requires excellent analytical and communication skills. Explore Marketing Management: lynda.com/marketingmanagement Source: The Creative Group 2014 Salary Guide

Mobile Designer A Mobile Designer
collaborates with crossfunctional teams to create compelling interactive experiences on mobile devices. They design content and functionality for mobile platforms, including Android, BlackBerry, HTML5 and iOS. They must have a thorough understanding of both the graphical and functional aspects of web and mobile design. Experience across multiple platforms and programming languages is often preferred. Explore Mobile Design: lynda.com/mobiledesign Source: The Creative Group 2014 Salary Guide

SEO/SEM Specialist An SEO/SEM Specialist
is responsible for formalizing search engine optimization (SEO) and search engine marketing (SEM) strategies and tactics. Their typical duties include analyzing website traffic and providing strategies for improvement; developing SEO website assessments and recommendations and translating them into technical requirements; and providing SEO guidance in technical areas such as server infrastructure, website structure and page construction. Explore SEO & SEM: lynda.com/seosem Source: The Creative Group 2014 Salary Guide

User Experience (UX) Designer A
UX Designer is responsible for designing satisfying or compelling experiences for users of a product or website, often drawing on results from user research and workflow analysis. May be responsible for producing personas, usage scenarios, site maps, taxonomies and wireframes, and for conducting usability testing on prototypes or finished products to assess the quality of a user experience. They must have expert understanding of graphic design and web technologies. See The Creative Group’s article on tips for becoming a great UX designer. Explore User Experience Design: lynda.com/uxdesign Source: The Creative Group 2014 Salary Guide

Web Content Writer A Web
Content Writer drafts clear and compelling online content that is optimized for the Web, including articles, product descriptions, promotional copy, e-newsletters and blogs. They edit and repurpose existing print copy for the Web and plan and craft email marketing campaigns. Requires strong writing and editing skills, as well as experience with markup languages and search engine optimization. Explore Web Content Writing: lynda.com/webwriting Source: The Creative Group 2014 Salary Guide

Web Designer A Web Designer
creates concepts, artwork and layouts for Internet and intranet sites and other online projects, based on creative briefs and client meetings. They must be familiar with web protocols and markup languages and have a strong understanding of web design issues, including browser usability and crossplatform compatibility. Requires design and troubleshooting skills, as well as an eye for detail. Explore Web Design: lynda.com/websitedesign Source: The Creative Group 2014 Salary Guide

About The Creative Group (TCG):
The Creative Group specializes in connecting talented, creative professionals with companies looking to hire interactive, design, marketing and advertising talent. Whether you're looking for freelance, contract-to-hire or full-time employment, TCG offers flexible solutions to meet your needs. Browse available jobs at TCG Subscribe to the TCG blog

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