The document discusses several topics related to recruiting and retaining employees, including realistic job previews, social networking, and using various web 2.0 technologies. It notes that realistic job previews can reduce turnover by providing a realistic picture of the job. Research shows they can reduce turnover by 10%. The document also discusses using social networks and web 2.0 tools like blogs, instant messaging and texting both at home and at work, finding that non-millennials use some work-related web 2.0 tools more at work than at home. It suggests allowing virtual experiences and using various communication functions like messaging, blogging and social networks to engage candidates.

1. Experience Awareness Recruiting and Retention Touch Points Job Postings Referrals Job Fairs Application Acquisition Online Presence Online Process Online Experience External Brand Internal Brand Experience Engagement Advocacy

4. Social Networking: Web 2.0

8. Are You on Facebook?

9. Do You Tweet?