The Competition Of Knowledge Is Dead - Let’s welcome the competition of Cetitiravy! Subtitle: Where Bullerbü meets Digital After passionately driving API programs for years, accelerating digital programs in Telco, Finance and Automotive industries, and after talking to countless teams, experts and managers in both Business and IT, I can see a common pattern. Our organizations are making huge investments in new technologies, expecting almost immediately new revenues based on old business models. They are introducing pseudo-agile methodologies to people who do not have an agile mindset and putting agile teams to the very end of their waterfalls. They are establishing shining Incubator Hubs, pretending to teach their customers on how to leverage Digital - without being Digital at all. HR departments are still hiring people who are stabilizing the organizational status quo - still applying old-world-metrics to new-world-people. Enterprise Architecture departments are mainly acting as Digital Show-Stoppers. And last but not least, the most digital approaches are still lagging real Executive backing. How can it be? What are the hidden mechanics to make us stepping on our bootstraps on a daily basis? My speech will clarify why our organizations are doing so - even with the best intentions - even with brilliant people. - AND - will show a radical way out of the Digitalization trap.

1. THE COMPETITION OF
KNOWLEDGE IS DEAD
LETS WELCOME THE
COMPETITION OF
CREATIVITY
Kay Lummitsch
The Digital Journeyman

2. WHAT I BROUGHT YOU FROM
THE LAST CONFERENCES….

3. THE CUSTOMER JOURNEY TO
BUY A NEW WASHING
MACHINE - TAKES ONLY 48
HOURS!

4. STUNNING WAYS TO …
…THINK BIG

5. ABOUT HANK AND RYAN'S SHAVING
BEHAVIOUR
TRADITIONAL CUSTOMER VS. DIGITAL CUSTOMER
˜ CONSUMERS HAVE EVOLVED, YET THEIR TOOLS HAVE NOT
LOOKING AT OUR ORGANIZATIONS, IT TRANSLATES TO:
CONSUMERS HAVE EVOLVED, YET OUR ORGANIZATIONS HAVE NOT
TECHNOLOGIES HAVE EVOLVED, YET WE HAVE NO CLUE HOW TO USE THEM ˜ HANK

6. THE PERFECT
PRODUCT

7. THE PERFECT
PRODUCT

8. AND
THERE IS ONLY ONE BOSS. THE CUSTOMER!
- AND HE CAN FIRE EVERYBODY IN THE COMPANY
FROM THE CHAIRMAN ON DOWN, SIMPLY BY
SPENDING HIS MONEY SOMEWHERE ELSE.
SAM WALTON, WALL MART

9. CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS
CUSTOMER FOCUS

11. IS THERE ANYBODY IN THIS
ROOM, WHO #TRULY LOVES
HIS CUSTOMERS?
Question of the day …

12. IN
MOST
ORGANIZATIONS
CUSTOMERS DO NOT
SEEM TO BE RELEVANT
AT ALL!

13. AND SOMEHOW IT WORKS …
… BECAUSE OUR COMPETITORS ARE JUST AS BAD AS WE ARE

14. THE WHOLE CUSTOMER-CARING, CUSTOMER-
CENTRIC ORGANIZATION SPENDS IT'S DAYS ONLY ON
SLIDES, WHITEBOARDS & STICKY-NOTES!
EXCEPTIONS MAY CONFIRM THE RULE - AND -
OF COURSE #NOT COUNTING ALL THOSE, WHO ARE
PRESENT HERE!
kl

15. WE HAVE TO RE-THINK OUR
PRETZELS!

16. LET’S TALK ABOUT
CHANGE …

17. LIVING
SYSTEMS
AND THE FOUR ASPECTS OF CHANGE

18. Let’s challenge the Status-Quo!

19. Status-Quo
“The mess we’re in”
Mindset
Behaviour
&
Communication
Technology
&
Structures
Culture
SAFE
Difficult Yoga
Never!
THE
FOUR QUADRANTS
TO DESCRIBE
ANY LIVING
SYSTEM

20. TWO WAYS TO CHANGE
YOUR ORGANIZATION’S
DNA TOWARDS DIGITAL…

21. IT’S NOT ABOUT EITHER -
OR. WE HAVE TO WALK
BOTH OF THEM…

22. TRACK#1ISTARGETING
YOURCURRENTEMPLOYEES
THEY ARE
INSEPERABLE…
TRACK#2YOURFUTUREEMPLOYEES.

23. TRACK #1
HOW TO BREAK YOUR
ORGANIZATIONS’ HABIT
TO BE CHANGE
RESISTANT?

24. CHANGE COMES AFTER IRRITATION

25. SO LET’S GET IRRITATED …

26. Booom!

29. SO, LET ME INTRODUCE…

30. YOUR CORPORATE…

31. #NIGHTMARE

32. PIPPI LONGSTOCKING

33. ROOM-GOOGLESTOCKHOLM

34. PIPPIANNIKA TOMMY

35. SUPER POWERS
CURAGEOUS
CUREOUS
POSITIVE
NATURAL BORN LEADER
SHE’S UNSTOPPABLE
SHE’S THINKING #BIG
SHE CAN MAKE ANYTHING JUST HAPPEN
ANYTHING!

38. HOW TO FIND THE RIGHT
PEOPLE TO GAIN DIGITAL
MOMENTUM?

44. TRACK #2
HOW TO GET OUR
SOCIETY READY FOR THE
DIGITAL FUTURE?

46. Super skill #1

50. THIS IS THE HIGHWAY TO
MEDIOCRACY

52. JACK MA IS RIGHT!
THE COMPETITION OF KNOWLEDGE IS DEAD
FROM NOW IT’S THE COMPETITION OF
CREATIVITY

53. BACK IN 2005 …

54. Aaron Ashby - Died 2008 at the age of 35
MR. AARON ASHBY

55. WHO OF YOU IS ATTENDING THIS CONFERENCE
VOLUNTARILY?

57. THIS IS THE REALITY IN OUR SCHOOLS!

58. IMAGINE A SCHOOL…
LET’S HAVE A DREAM

59. WHERE YOU’LL FIND MENTORS INSTEAD OF MR. OR MS. ALWAYS-RIGHT
WHERE IT’S UP TO YOU WHAT TO LEARN - AND - WHEN
WHERE EVERYONE HAS ONE VOICE - LIVED DEMOCRACY!
WHERE YOU ARE NO LONGER STUCK IN AGE-SILOS
WHERE HANGING AROUND IS ABSOLUTELY OK!
WHERE YOU ARE VALUED AS A HUMAN BEING
WHERE YOU ARE COMPLAINING ABOUT SUMMER HOLIDAYS - TOO LONG !!!
WHERE YOU ARE STAYING LONGER THAN YOU HAVE TO
WHERE YOU ARE ENCOURAGED TO WORK IN SOCIAL PROJECTS FROM DAY-ONE

60. THE SUDBURY VALLEY SCHOOL MODEL - EST. 1968 - Massachusetts

61. Neue Schule Hamburg - Germany

62. Neue Schule Hamburg - Germany

63. MY PLAN FOR 2019
It’s about making dreams come true…

65. Upcoming: Barack Obama School - Zurich

66. LET’S PREPARE OUR
CHILDREN FOR THE
DIGITAL FUTURE!

68. It’s About You!

69. THE COMPETITION OF
KNOWLEDGE IS DEAD
LETS WELCOME THE
COMPETITION OF
CREATIVITY
Kay Lummitsch
The Digital Journeyman
THANKS