ppt

1. JV
She’s power

2.  Project management
 Excel analysis
 Specifications
 Target profile
 Competitors
 Cost & Price
 Beta testing
 Communication
 Launch Campaign
 Website
INDEX

3. PROJECT MANAGEMENT
POS
Vodaphonica demand us to design the launch project of its new phone,
before June 6th,2017 with a budget of 1.000.000€.

4. PROJECT MANAGEMENT
Priority matrix:

5. PROJECT MANAGEMENT
WBS:

6. PROJECT MANAGEMENT
PERT DIAGRAM:

7. PROJECT MANAGEMENT
RISKS:

8. Excel Analysis
cust_age 0-18 19-32 33-45 46-60 61+
cust_gend
M
W
TOTAL SAMPLE

9. EXCEL ANALYSIS
MAN&AGE cust_age 0-18 19-32 33-45 46-60 61+
MEN/AGE WOMEN , 46-60

10. Excel Analysis
ONE PLUS 3T, w 46-60

11. Specifiactions
VODAPHONICA
MODEL JV
System on Chip Snapdragon 821
CPU Quad Core 2x 2.35 GHz & 2x 1.6 GHz
GPU Adreno 530
Storage Capacity 128 GB, 64 GB
RAM 6 GB LPDDR4
OS Android 6.0 Marshmallow
Size 152.7 x 74.7 x 7.35 mm
Weight 150 g
Battery 3400 mAh Li-Ion non-removable battery
Display 5.5", 1920 x 1080
Camera 16 MP (rear camera), 16 MP (front
camera)

12. Specifiactions

13. Target profile
WOMEN 46-60, Baby boomers

14. COMPETITORS
ONE PLUS 3T
439€
HTC 10
434€
GALAXY S6 EDGE
480€
LG G5
488€
OUR PRICE: 445€

15. Cost and price
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
0
50000
100000
150000
200000
250000
300000
350000
Samsung
Galaxy S6
Samsung
Galaxy S6 Edge
Samsung
Galaxy Note 5
Samsung
Galaxy S7
Google Pixel XL LG V20
Relation Value - Sales
Sales Value
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
0.00 €
2,000,000.00 €
4,000,000.00 €
6,000,000.00 €
8,000,000.00 €
10,000,000.00 €
12,000,000.00 €
14,000,000.00 €
16,000,000.00 €
18,000,000.00 €
Samsung
Galaxy S6
Samsung
Galaxy S6
Edge
Samsung
Galaxy Note
5
Samsung
Galaxy S7
Google Pixel
XL
LG V20
Relation: Value - Profit
Profit Value

16. COST AND PRICE

17. BETA TESTING

18. BETA TESTING

19. COMMUNICATION
• Market research survey: https://goo.gl/uGTfkN
• Customer shopping confirmation
• Beta-tester welcome

20. COMMUNICATION
• Example. Customer shopping confirmation:
Dear Marie Boringher,
Please find out your shipping confirmation regarding your purchase on the date 12/06/2018, in the following
shopping distributor: Media Markt.
Here you have a support center in case you need any support mediamarkt.vodaphonica.com with the following
phone number 902789654 and the following e-mail address: mediamarkt.support@vodaphonica.com
Please don’t hesitate to contact us if you have any problem,
We are strongly pleased for trusting us
Vodaphonica Project managers

21. COMMUNICATION
• Example. Beta-tester welcome:
Dear Oscar Smith,
Our project team is reaching to you because you have been chosen as a beta-tester for our new device.
It is time to work now. In this e-mail we will give you two database URL that will allow you to test our phone. You must test
the connectivity of our device, and send us your feedback.
Here you have a URL where you can get information http://smartphone.km.vodaphonica.com/connectivity, and also a URL of
a defect’s web portal: http://bugtracking.vodaphonica.com/connectivity.
Your user is osmith and your password is 36506.
Hoping to receive feedback soon,
Vodaphonica Project managers

22. LAUNCH CAMPAIGN

23. SALES FORECAST
- €
500,000.00 €
1,000,000.00 €
1,500,000.00 €
2,000,000.00 €
2,500,000.00 €
- €
2,000,000.00 €
4,000,000.00 €
6,000,000.00 €
8,000,000.00 €
10,000,000.00 €
12,000,000.00 €
14,000,000.00 €
16,000,000.00 €
1 2 3 4 5 6 7 8 9 10 11 12
Seasonality, 2017
Revenue Cost Profit

24. SALES FORECAST
5% 0%3%
4%
29%
8%10%
18%
8%
12%
2%1%
Sales per city
BLB PAL CDB GCA BCN MUR MLG MAD ZGZ SEV OVD VLC

25. website

26. If you have any question don’t
hesitate to ask.
THANK YOU FOR YOUR
ATTENTION!!!