Traffic Live Brochure 2011

Managing creative business online

Traffic LIVE

letter from the chairman

The result is Traffic LIVE. Yes, still using the same name Traffic (why change a winning formula)
Thank you for considering Traffic LIVE as your Creative Management Solution. but 100% new and indeed improved. We believe there is no other creative management system
that gives you the ease of use or scheduling power we have embodied in Traffic LIVE . Of course
Sohnar has been in business for almost 10 years during which time we have “We are market only you can decide!
grown from 3 people working at home to an international business with over 500 leaders in our field
clients trading in 21 countries and the proud recipient of the Queens Award for but don’t seek to Traffic LIVE has been built using enterprise level technology from the likes of Adobe and IBM.
Enterprise – Innovation. rest on our laurels” This gives you as customers the reassurance of a robust and scalable
platform able to support your business 24/7 anywhere on the planet. “Sohnar continues to
We are market leaders in our field but don’t seek to rest on our laurels. Every day we seek to learn, innovate and invest”
and it is fair to say that over the years we have learned a lot. We learn from our customers, our Sohnar continues to innovate and invest. We spend 45% of turnover on
people and also by making mistakes! research and development, hire the best people in their field, and recognise
that our clients gain re-assurance from dealing with a company that is both
Two years ago we embarked on an adventure to completely redefine what a Creative Management
profitable and unborrowed. To learn more please give us a call or come and
System looked like. We embraced the latest technology and many of the ideas and requests people
meet me and the whole team at our offices.
have made of us, over the years. We acknowledged though that we did not know all of the answers,
and engaged some of the leading agencies in their field to assist with the products design, evolution
Yours Truly,
and testing.
Jeremy Rudge,
Chairman

Traffic LIVE Traffic LIVE

some history

Creative Management systems have been around for about 10 years and in the
mainstream, for probably 5 years or less.

The providers of Creative Management solutions have typically been smaller
companies relying on packaged software platforms such as Filemaker or 4D
to produce their closed proprietary products. This has proved a successful
route for many, but the world has moved on.

Our clients (you!) now expect a level of new sophistication that is in line with their

some history expectations of a modern enterprise application. Drag and Drop, visualisation of
complex data, simplicity in use, total flexibility in scheduling and the empowerment of
the user to manage their own day – within some rules of course!
The honest truth is that probably 80% of agencies still manage
Our clients now expect Software as a Service, accessible anywhere on the
using Excel, Post-its and invoice using Word!
planet with an internet connection, without the hassle of running and
maintaining their own servers.

Our clients now expect open standards where they can access their data and build
applications on top of the suppliers offerings.


my people want simplicity

Lets be honest, creative’s are not usually great on process and they are not usually
the greatest at recording time.

Recording time is as simple as a Double Click on the item they are scheduled
to work on. The time entry is complete. It really is that simple.

Sometimes people are in the mood to do certain types of work. Traffic LIVE solves
that problem by letting your people move round their own work as long as they don’t
my people want simplicity breach dependencies or deadlines. If this is too much you can of course turn this
feature off!

Traffic LIVE solves this problem by bringing everything They can even give real time feedback using our “Happy Rating” feature that lets the
together on a single page in a familiar calendar type view. project owner know there is a problem. Lets face it, the only person who knows that
your 10 hours to design a new logo by next Friday is not going to happen, is the person
you asked to do the work!


my people want simplicity
Toggle calendar contents
with just a click

Recording time is as simple as a
Double Click on the item they are
scheduled to work on. The time
entry is complete

Studio resource cannot move work beyond
a task’s deadline, however a scheduler has
this flexibility if its needed My Calendar provides a Month, Week or Day
view so that Studio Users can focus on what
ever view they need

Your people can move round
their own work as long as they
don’t breach dependencies or
deadlines


My Timesheets enable viewers to know at a
glance time logged vs expectation, billable
A single click will begin recording time, or non-billable and if the time entries are
simply click again to stop recording. signed off
Traffic LIVE will then create a time entry

Using the Happy Rating feature,
Studio Resource can instantly
feedback to Producers and PMs

Studio resource can manage
their own calendars. Users with
access to the Staff Scheduler
view can book time in each
user’s calendar
Studio resource can review
timesheets in list form

Traffic LIVE

clients expect everyone to know what is going on

Clients pay the bills and have expectations that are not necessarily that
accommodating of changing team members, holidays and so on.

Traffic LIVE gives your people a single view of the client. How much are they worth?
What have we got on? How many offices do they have – and what does each one do
and more.

Going to the next level your people need to be able to see the entire client history and
notes on Job progress.
clients expect everyone
Traffic LIVE gives them access to this information and an assurance that important
to know what is going on information is not hidden on the shared drive or hiding in an email account.

you want control and consistency
Traffic LIVE gives the team access to this information and
an assurance that important information is not hidden on Traffic LIVE lets you view the entire quote history of a client,
the shared drive or hiding in an email account.


View each of your Client and
Suppliers organisational structures
in hierarchical format
Build up your data on your
client and store in one place

Quickly access branches
by double clicking



Most agencies estimate jobs and bill to the estimate.

The simple fact is that if the estimate is wrong you are leaving money on the table. You
need the assurance that estimates are correct and take into account everything that is
involved in delivering the job.

Traffic LIVE lets you view the entire quote history of a client, and your people to
construct quotes simply by dragging and dropping a template.
you want control and consistancy Every estimate shows the estimated profitability so you and the team can see at a
glance if something is wrong.
Traffic LIVE lets you view the entire quote history of a client,
your people can construct quotes simply by dragging and Finally an estimate is worth nothing unless it turns into business. Every estimate is
tracked through a sales stage along with a probability of success. At the click of a
dropping a template.
mouse you can see all quotes and rapidly filter out those with the greatest chance of
success.


Organise your Jobs
using Stages if needed
Visually see actuals against
estimates in real time
you want to know how it is all going...
Traffic LIVE understands the problem. You can have public
and private job deadlines, and allocate people more or less
time to do a job than has been sold to the client.
Use templates to save time
for quotes and jobs


you want to know how it is all going...

Creative businesses are dynamic places. Work changes all the time and sometimes
you need to make sure you have a bit in hand.
At a glance see how
All jobs are tracked using user definable fields so that the account manager knows a job is progressing
that the proof is with the client and that the job is now on hold until you hear back.
Feedback from the team is integral to Traffic LIVE, making sure that if the person
asked to do something believes there is a problem, the account manager gets to hear
about it sooner rather than 10 minutes before the work is due.

You can see at a glance how the job is progressing, and perhaps most
importantly of all, the financial costs of over-servicing live on the screen.
Over-servicing clients is where most agencies simply haemorrhage profitability.

And for those with a numbers head, you can clearly see how much money you
are supposed to be making. Instantly see any over-servicing

Traffic LIVE


People will undoubtedly be your biggest investment, this investment needs to be
optimised day after day. Once time has passed there is no getting it back. A cliché but
it is true.

Traffic LIVE helps you schedule every job. It knows who each of your people are, the
capabilities that they have and their availability every single hour of the day.

All schedules take into account weekends, start and finish times and even lunch time.

optimise the use of your people … You can schedule as many people to a task as required to get the job done, all with
different hours starting on different days.
Traffic LIVE will suggest to you the most available person
All schedules take into account weekends, start and finish times and even lunch time.
who can do the job, making accurate scheduling a breeze.
You can schedule as many people to a task as required to get the job done, even with
different hours starting on different days, if you want.


Traffic LIVE displays the most
suitable resource for each
task, sorted by availability

Dependencies can be set by
you and are clearly displayed

you want to be in control
Schedule multiple people to Traffic LIVE gives you unrivalled views of your
any task. Traffic LIVE will tell
you if a task is under or over workflow and lets you move things around to suit
scheduled
Just select Auto Schedule and what is happeneing on the day.
Traffic LIVE will automatically
cascade all of the selected
job’s tasks

Traffic LIVE

you want to be in control

Job scheduling is all well and good, but priorities change, clients sign things off
late and you need to respond on a dime.

With Traffic LIVE you are in complete control, you can schedule people to do 2
hours on Monday, an hour on Wednesday and 3 hours on Friday. You can split tasks
into smaller pieces and ask someone to work a lunch hour. Not sure what to do?
You can park the issue and come back to it later. Missing a deadline or breaching a
Swap and trade time easily with-
dependency – Traffic LIVE will of course warn you.
out impacting existing schedules

Someone off sick – you can allocate their work to several different people, without Choose as many calendars as
interrupting their workflow when they come back. you wish to view at any time

A big client tells you they are probably going to need an urgent brochure re-write
in 2 weeks time? You can pencil in the resource and confirm the booking when the
job arrives.
Traffic LIVE accounts for lunch and
non-working time automatically; of
course you can override this feature


you want your team to collaborate

Collaboration is simple in context – just get everyone to work together as one
happy family! The snag is they might work next to each other and be in a meeting,
in another office or time zone.

Traffic LIVE makes collaboration simple. All files needed for a job can be stored in
a single place and accessed from anywhere. No complicated file servers, problems
accessing from a remote office / home, FTP sites or attachments too big for email.
Just drag and drop what you need. You can even keep some documents private!

Traffic LIVE lets everyone share files, briefs or artwork, and
then “babble” them on job progress so everyone knows what
is really going on.

Upload all files in one easy batch

Traffic LIVE makes it easy to collaborate with team members on Quotes
and Jobs. As things progress the team can “Babble” about what Files can be restricted.
is happening. Only Users with
permission can access

Everyone working on the job is notified, so they can effortlessly keep tabs Babble lets the team collaborate
on a Job or Task level
on what is going on.

Project managers can manage the collaboration, babbling back to the team
on all tasks or a particular task. Your whole team is in the know, keeping
your team happy and meeting project deadlines!

i want to see the future

will be.
Answering client questions like... can you deliver a new website in 4 weeks? is simple.
Look at the schedule in real time and if you want, reserve the resource in moments.

Traffic LIVE provides a multi-calendar scheduling view that enables you to plan each
week, move that 2 hour slot or pencil in a 3 week job. You can use the ‘booked time’
option to pencil in future bookings and allocate your staff accordingly. And check on
under allocated tasks, and schedule on the fly.

i want to see the future Whilst you’re planning future schedules you can ensure the release of work to the
studio is tightly controlled making sure client clashes are handled efficiently and
professionally.
with Traffic LIVE you can remove the element of surprise, Traffic LIVE gives you unrivalled views of your workflow
showing you your future job pipeline and how busy your
studio will be.

Traffic LIVE

i want information

At the end of the day you want to be able to ask questions and get simple and
understandable answers.

Traffic LIVE takes reporting to a whole new level. Information presented in a column
of figures is great if you are an accountant, but most of the time you are simply trying
to get answers.

How much time am I spending on each client? Who costs me the most in over
servicing? How are my jobs broken down?

i want information With Traffic LIVE just drag and drop the information you require and it will
immediately be shown to you visually. Line charts, bar charts, pie charts – you choose.

Traffic LIVE gives you unrivalled views of your If that is not enough – you have immediate access to the underlying data and can
workflow and lets you move things around to suit export this to Excel for further manipulation.
what is happening on the day.


Select your criteria from a wide
range of data types

Drag your criteria to
create your custom report

some technical bits
Traffic LIVE is a Software as a Service Application.
This means all hosting and pretty much anything
technical is handled by us.


some technical bits

Traffic LIVE is built on a SQL database. The service layer is built in Java and the front end (the bit
the user sees) is Adobe Flex.

Traffic LIVE needs Air 2.0 installed on the client computer. Air 2.0 will run on
Windows XP and above, Intel Mac’s and Linux. Windows 2000 and Motorola Power PC Macs
(discontinued in 2005) are not supported. Air is a standard part of the Adobe Creative Suite and is
probably on your computers. If not it is a free download from Adobe.

Traffic LIVE caches information on the client computer which dramatically
reduces server calls. Traffic LIVE is tolerant of slow internet connections. Users will never have
to wait as they navigate the application or load a new screen.

Traffic LIVE is hosted in a secure data centre in London, UK. Power is provided by the mains, a
generator and uninterruptable power supplies. Internet connectivity is provided by two providers
with each routed physically independently so that a single road digger cannot interrupt service.

Our infrastructure has no single point of failure and comprises multiple application and
database servers with automated fail over and load balancing. As you would expect - all
communication is encrypted.

i want to buy it!
Traffic LIVE

i want to buy it

Please contact Sohnar, the creators of Traffic LIVE and we will be glad to arrange a
personalised presentation either on-line, at your offices, or ours, if you would like to meet the
team.

We offer a complimentary trial with an unlimited number of users. Our pricing is simple and
you need not make a long term commitment – if you do we say thank you with a discount!

We have a team of experts that can assist you with support, training, consultancy and beyond.

We hope to hear from you.

i want to buy it! United Kingdom Australia USA
Sohnar Ltd Sohnar Pty Ltd Sohnar Inc
We offer a complimentary trial with an unlimited 1 Glenthorne Mews Suite 10, Level 5 5 Penn Plaza
Hammersmith 35 Buckingham Street 23rd Floor
number of users. London W6 0LJ Surry Hills New York, NY 10001
Sydney NSW 2010

Tel: 0800 880 3008 Tel: 1300 858 181 Tel: 1800 730 2620
hello@trafficlive.com hello@trafficlive.com hello@trafficlive.com
Traffic LIVE

Traffic Live Brochure 2011

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