Traffic LIVE is complex studio scheduling made easy. Traffic LIVE is online Studio Management Software with an elegant interface, amazing scheduling and the fastest time entry - anywhere.

1. Traffic LIVE
Scheduling creative business online

2. letter from the chairman
Thank you for considering Traffic LIVE as your Studio Management Solution.
Sohnar has been in business for almost 10 years during which time we have
grown from 3 people working at home to an international business with “We are market leaders in
over 500 clients trading in 21 countries and the proud recipient of the our field but don’t seek to
Queens Award for Enterprise – Innovation. rest on our laurels”
We are market leaders in our field but don’t seek to rest on our laurels. Every day we seek
to learn, and it is fair to say that over the years we have learned a lot. We learn from our
customers, our people and also by making mistakes!
Two years ago we embarked on an adventure to completely redefine what a Studio
Management System looked like. We embraced the latest technology and many of the ideas
and requests people have made of us, over the years. We acknowledged though that we did
not know all of the answers, and engaged some of the leading agencies in their field to assist
with the products design, evolution and testing.
The result is Traffic LIVE. Yes, still using the same name Traffic (why change a winning
formula) but 100% new and indeed improved.
Traffic LIVE

3. We believe there is no other studio management system that gives you the ease of use or
scheduling power we have embodied in Traffic LIVE . Of course only you can decide!
Traffic LIVE has been built using enterprise level technology from the likes of Adobe and IBM.
This gives you as customers the reassurance of a robust and scalable platform able to support
your business 24/7 anywhere on the planet.
Sohnar continues to innovate and invest. We spend 45% of
“Sohnar continues to
turnover on research and development, hire the best people in
innovate and invest”
their field, and recognise that our clients gain re-assurance from
dealing with a company that is both profitable and unborrowed.
To learn more please give us a call or come and meet me and the whole team at our offices.
Yours Truly,
Jeremy Rudge
Chairman
Traffic LIVE

4. some history
The honest truth is that probably 80% of agencies still manage
using Excel, Post-its and invoice using Word!
Traffic LIVE

5. some history
Studio Management systems have been around for about 10 years and in the
mainstream, for probably 5 years or less.
The providers of Studio Management solutions have typically been smaller
companies relying on packaged software platforms such as Filemaker or 4D
to produce their closed proprietary products. This has proved a successful
route for many, but the world has moved on.
Our clients (you!) now expect a level of new sophistication that is in line with their
expectations of a modern enterprise application. Drag and Drop, visualisation of
complex data, simplicity in use, total flexibility in scheduling and the empowerment of
the user to manage their own day – within some rules of course!
Our clients now expect Software as a Service, accessible anywhere on the
planet with an internet connection without the hassle of running and
maintaining their own servers.
Our clients now expect open standards where they can access their data and build
applications on top of the suppliers offerings.
Traffic LIVE

6. my people want simplicity
Traffic LIVE solves this problem by bringing everything together
on a single page in a familiar calendar type view.
Traffic LIVE

7. my people want simplicity
Lets be honest, creative’s are not usually great on process and they are not usually the
greatest at recording time.
Recording time is a simple as a Double Click on the item they are scheduled
to work on. The time entry is complete. It really is that simple.
Sometimes people are in the mood to do certain types of work. Traffic LIVE solves
that problem by letting your people move round their own work as long as they don’t
breach dependencies or deadlines. If this is too much you can of course turn this
feature off!
They can even give real time feedback using our “Happy Rating” feature that lets the
project owner know there is a problem. Lets face it the only person who knows that
your 10 hours to design a new logo by next Friday is not going to happen is the person
you asked to do the work!
Traffic LIVE

8. let the following pages
exceed your expectations
Traffic LIVE

9. my people want simplicity
Toggle calendar contents
with just a click
Recording time is as simple as a
Double Click on the item they are
scheduled to work on. The time
entry is complete
Studio resource cannot move work beyond
a task’s deadline, however a scheduler has
this flexibility if its needed
Your people can move round their
own work as long as they don’t
breach dependencies or deadlines
Traffic LIVE

10. A single click will begin recording time,
simply click again to stop recording.
Traffic LIVE will then create a time entry
Using the Happy Rating feature,
Studio Resource can instantly
feedback to Producers and PMs Studio resource can manage their
own calendars. Users with access
to the Staff Scheduler view can
book time in each user’s calendar
Traffic LIVE

11. My Timesheets enable viewers to know at a glance
time logged vs expectation, billable or non-billable
and if the time entries are signed off
Studio resource can review
timesheets in list form

12. clients expect everyone to
know what is going on
Traffic LIVE gives the team access to this information and an
assurance that important information is not hidden on the shared
drive or hiding in an email account.
Traffic LIVE

13. clients expect everyone to know what is going on
Clients pay the bills and have expectations that are not necessarily that
accommodating of changing team members, holidays and so on.
Traffic LIVE gives your people a single view of the client. How much are they worth?
What have we got on? How many offices do they have – and what does each one do
and more.
Going to the next level your people need to be able to see the entire client history and
notes on Job progress.
Traffic LIVE gives them access to this information and an assurance that important
information is not hidden on the shared drive or hiding in an email account.
Traffic LIVE

14. Build up your data on your
client and store in one place
Quickly access branches
by double clicking
Traffic LIVE

15. View each of your Client and
Suppliers organisational
structures in hierarchical format
Traffic LIVE

16. you want control and consistency
Traffic LIVE lets you view the entire quote history of a client,
and your people to construct quotes simply by dragging
and dropping a template.
Traffic LIVE

17. you want control and consistency
Most agencies estimate jobs and bill to the estimate.
The simple fact is that if the estimate is wrong you are leaving money on the table. You
need the assurance that estimates are correct and take into account everything that is
involved in delivering the job.
Traffic LIVE lets you view the entire quote history of a client, and your people to
construct quotes simply by dragging and dropping a template.
Every estimate shows the estimated profitability so you and the team can see at a
glance if something is wrong.
Finally an estimate is worth nothing unless it turns into business. Every estimate is
tracked through a sales stage along with a probability of success. At the click of a
mouse you can see all quotes and rapidly filter out those with the greatest chance of
success.
Traffic LIVE

18. Visually see actuals against
estimates in real time
Use templates to save
time for quotes and jobs
Traffic LIVE

19. you want to know how it is all going...
Traffic LIVE understands this problem. You can have public and
private job deadlines, and allocate people more or less time to do a
job than has been sold to the client.
Traffic LIVE

20. you want to know how it is all going...
Creative businesses are dynamic places. Work changes all the time and sometimes
you need to make sure you have a bit in hand.
All jobs are tracked using user definable fields so that the account manager knows
that the proof is with the client and that the job is now on hold until you hear back.
Feedback from the team is integral to Traffic LIVE, making sure that if the person
asked to do something believes there is a problem the account manager gets to hear
about it sooner rather than 10 minutes before the work is due.
You can see at a glance how the job is progressing, and perhaps most
importantly of all the financial costs of over-servicing live on the screen.
Over-servicing clients is where most agencies simply haemorrhage profitability.
And for those with a numbers head you can clearly see how much money you
are supposed to be making.
Traffic LIVE

21. At a glance see how
a job is progressing
Instantly see any over-servicing costs

22. optimise the use of your people …
Traffic LIVE will suggest to you to the most available person who
can do the job making accurate scheduling a breeze.
Traffic LIVE

23. you want control and consistency
People will undoubtedly be your biggest investment, this investment needs to
optimised day after day. Once time has passed there is no getting it back. A cliché but
it is true.
Traffic LIVE helps you schedule every job. It knows who each of your people are, the
capabilities that they have and their availability every single hour of the day.
All schedules take into account weekends, start and finish times and even lunch time.
You can schedule as many people to a task as required to get the job done, all with
different hours starting on different days.
All schedules take into account weekends, start and finish times and even lunch time.
You can schedule as many people to a task as required to get the job done, even with
different hours starting on different days, if you want.
Traffic LIVE

24. Traffic LIVE displays the
most suitable resource
for each task, sorted by
availability
Dependencies can be set by
you and are clearly displayed
Schedule multiple people to
any task. Traffic LIVE will tell you
Just select Auto Schedule and if a task is under or ver scheduled
Traffic LIVE will automatically
cascade all of the selected
job’s tasks
Traffic LIVE

25. you want to be in control
Traffic LIVE gives you unrivalled views of your workflow and lets
you move things around to suit what is happening on the day.

26. you want to be in control
Job scheduling is all well and good, but priorities change, clients sign things off late
and you need to respond on a dime.
With Traffic LIVE you are in complete control, you can schedule people to do 2 hours
on Monday, an hour on Wednesday and 3 hours on Friday. You can split tasks into
smaller pieces and ask someone to work a lunch hour. Not sure what to do? You
can park the issue and come back to it later. Missing a deadline or breaching a
dependency – Traffic LIVE will of course warn you.
Someone off sick – you can allocate their work to several different people, without
interrupting their workflow when they come back.
A big client tells you they are probably going to need an urgent brochure re-write in
2 weeks time? You can pencil in the resource and confirm the booking when the job
arrives.
Traffic LIVE

27. Swap and trade time easily without
impacting existing schedules
Choose as many calendars as you
wish to view at any time
Traffic LIVE accounts for lunch and
non-working time automatically; of course
you can override this feature
Traffic LIVE

28. i want to see the future
You can, with Traffic LIVE you can remove the element of surprise,
showing you your future job pipeline and how busy your studio
will be.
Traffic LIVE

29. i want to see the future
Answering client questions like... can you deliver a new website in 4 weeks? is simple.
Look at the schedule in real time and if you want reserve the resource in moments.
Whilst you’re planning future schedules you can ensure the release of work to the
studio is tightly controlled making sure client clashes are handled efficiently and
professionally.

30. i want information
Traffic LIVE gives you unrivalled views of your workflow and lets
you move things around to suit what is happening on the day.
Traffic LIVE

31. i want information
At the end of the day you want to be able to ask questions and get simple and
understandable answers.
Traffic LIVE takes reporting to a whole new level. Information presented in a column
of figures is great if you are an accountant, but most of the time you are simply trying
to get answers.
How much time am I spending on each client? Who costs me the most in over
servicing? How are my jobs broken down?
With Traffic LIVE just drag and drop the information you require and it will
immediately be shown to you visually. Line charts, bar charts, pie charts – you choose.
If that is not enough – you have immediate access to the underlying data and can
export this to Excel for further manipulation.
Traffic LIVE

32. Select your criteria from a wide
range of data types
Drag your criteria to create your
custom report
Traffic LIVE

33. some technical bits
Traffic LIVE is a Software as a Service Application. This means all
hosting and pretty much anything technical is handled by us.
Traffic LIVE

34. some technical bits
Traffic LIVE is built on a SQL database. The service layer is built in Java and the front
end (the bit the user sees) is Adobe Flex.
Traffic LIVE needs Air 2.0 installed on the client computer. Air 2.0 will run on
Windows XP and above, Intel Mac’s and Linux. Windows 2000 and Motorola Power
PC Macs (discontinued in 2005) are not supported. Air is a standard part of the Adobe
Creative Suite and is probably on your computers. If not it is a free download from
Adobe.
Traffic LIVE caches information on the client computer which dramatically
reduces server calls. Traffic LIVE is tolerant of slow internet connections. Users will
never have to wait as they navigate the application or load a new screen.
Traffic LIVE is hosted in a secure data centre in London, UK. Power is provided by
the mains, a generator and uninterruptable power supplies. Internet connectivity is
provided by two providers with each routed physically independently so that a single
road digger cannot interrupt service.
Our infrastructure has no single point of failure and comprises multiple application
and database servers with automated fail over and load balancing. As you would
expect - all communication is encrypted.
Traffic LIVE

36. i want to buy it!
We offer a complimentary trial with an unlimited number of users.
Traffic LIVE

37. i want to buy it
Please contact Sohnar, the creators of Traffic LIVE and we will be glad to arrange a
personalised presentation either on-line, at your offices, or ours, if you would like to
meet the team.
We offer a complimentary trial with an unlimited number of users. Our pricing is
simple and you need not make a long term commitment – if you do we say thank you
with a discount!
We have a team of experts that can assist you with support, training, consultancy and
beyond.
We hope to hear from you
United Kingdom Australia USA
Sohnar Ltd Sohnar Pty Ltd Sohnar Inc
1 Glenthorne Mews Suite 10, Level 5 5 Penn Plaza
Hammersmith 35 Buckingham Street 23rd Floor
London W6 0LJ Surry Hills New York, NY 10001
Sydney NSW 2010
Tel: 0800 880 3008 Tel: 1300 858 181 Tel: 1800 730 2620
enquiries@sohnar.com enquiries@sohnar.com enquiries@sohnar.com

38. Scheduling creative business online
Scheduling creative business online