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Attribution Modeling & Multi-Channel Funnels in Google Analytics


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prezentare sustinuta la Open Connect, 21.03.2013 - despre attribution modeling & multi-channel funnels in Google Analytics

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Attribution Modeling & Multi-Channel Funnels in Google Analytics

  1. 1. Attribution Modeling & Multi-Channel Funnels in Google Analytics10 minutes @ Open Connect Bucharest 21.03.2013http://liviutaloi.ro
  2. 2. 2 - timeline • 1994-1995 webmaster guild, online marketing • 2004-2006 @, I started my company • +100 online shops, +10 leaders in their niche • trainings, webinars, workshops &more
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  4. 4. 4 DE CE?
  5. 5. 5/20 ROI (venituri – costuri / costuri)
  6. 6. 6/20 John Wanamaker Half the money I spend on advertising is wasted; the trouble is I don’t know which half
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  8. 8. 8/20 /tabelROI.jpg
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  17. 17. http://liviutaloi.ro
  18. 18. 18/20 pt. RO = 125 / 200 / 500 €/luna
  19. 19. 19 Thank You! Send me an email to receive this presentation. • • •; • I am active on Twitter, Facebook, G+ etc. – – – Etc…
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  21. 21. 21 About Liviu TALOI • Liviu Taloi was part of the team who worked for the most powerful Romanian online store – during the first years of existence, where he was a PR Manager for 3 years. • Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project Manager for each client, his main activities regarding: analyzing and solving usability and functionality problems, growing and optimizing conversion rate, testing consumers behavior with website optimizer tools, administrating all the departments of an online shop and creating online advertising/marketing campaigns, measuring the return of investment and other KPI’s. • Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania). Based on international standards, the purpose of usability tests was to identify main problems faced by regular users when they are trying to buy something online. • In the last years, Liviu Taloi offered consultancy to more than 50 Romanian online shops. Most of them are now leaders on their market niche. • Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce workshops, being very appreciated by audience. He also writes articles and market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop. • Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.