prezentare sustinuta la Open Connect, 21.03.2013 - despre attribution modeling & multi-channel funnels in Google Analytics

1. Attribution Modeling
&
Multi-Channel Funnels
in Google Analytics
10 minutes @ Open Connect Bucharest
21.03.2013
http://liviutaloi.ro
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2. 2
LiviuTaloi.ro - timeline
• 1994-1995 webmaster guild, online marketing
• 2004-2006 @ eMAG.ro,
I started my company
• +100 online shops, +10 leaders in their niche
• trainings, webinars, workshops &more
http://liviutaloi.ro
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http://www.linkedin.com/in/LiviuTaloi
http://profile.to/liviutaloi/

3. 3
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4. 4
DE CE?
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5. 5/20
ROI
(venituri – costuri / costuri)
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6. 6/20
John Wanamaker
Half the money I spend on
advertising is wasted;
the trouble is I don’t know
which half
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7. 7
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8. 8/20
/tabelROI.jpg
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9. 9/74
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10. 10
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11. 11/20
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12. 12/74
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13. 13/74
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14. 14/74
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http://profile.to/liviutaloi/

15. 15
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16. 16/74
http://mazeberry-express.com/
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17. http://liviutaloi.ro
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18. 18/20
pt. RO = 125 / 200 / 500 €/luna
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http://www.linkedin.com/in/LiviuTaloi
http://profile.to/liviutaloi/

19. 19
Thank You!
Send me an email to receive this presentation.
• http://slideshare.net/ltaloi/
• http://LiviuTaloi.ro
• Liviu.Taloi@SiteAudit.ro; Liviu@LiviuTaloi.ro
• I am active on Twitter, Facebook, G+ etc.
– http://twitter.com/ltaloi
– http://www.facebook.com/ltaloi
– Etc…
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20. 20
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21. 21
About Liviu TALOI
• Liviu Taloi was part of the team who worked for the most powerful Romanian online store –
eMag.ro during the first years of existence, where he was a PR Manager for 3 years.
• Since 2005-2006, Taloi founded the company WebAudit specialized in providing
consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was
practically a Project Manager for each client, his main activities regarding: analyzing and
solving usability and functionality problems, growing and optimizing conversion rate, testing
consumers behavior with website optimizer tools, administrating all the departments of an
online shop and creating online advertising/marketing campaigns, measuring the return of
investment and other KPI’s.
• Together with Andrei Radu, Liviu Taloi developed the methodology and organized the
usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first
ones held in Romania). Based on international standards, the purpose of usability tests was
to identify main problems faced by regular users when they are trying to buy something
online.
• In the last years, Liviu Taloi offered consultancy to more than 50 Romanian online shops.
Most of them are now leaders on their market niche.
• Except consultancy and running usability tests, Taloi is also a speaker at conferences and
e-commerce workshops, being very appreciated by audience. He also writes articles and
market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer
at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the
first Online workshops called “WebSell” – a series of 7 webinars regarding major problems
of an online shop.
http://liviutaloi.ro
• Taloi was part of the team who developed the E-Commerce Study requested by ANCOM
http://twitter.com/ltaloi
(government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the
http://www.linkedin.com/in/LiviuTaloi
request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.
http://profile.to/liviutaloi/