Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Make Your Marketing Match Your Reality (#mozcon 2015)

17,439 views

Published on

Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.

Published in: Marketing, Business
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How To Make Your Marketing Match Your Reality (#mozcon 2015)

  1. #mozcon @danaditomaso
  2. #mozcon @danaditomaso
  3. #mozcon @danaditomaso#mozcon @danaditomaso Your brand is broken.
  4. #mozcon @danaditomaso
  5. #mozcon @danaditomaso Your brand is your promise.
  6. #mozcon @danaditomaso It’s more than marketing.
  7. #mozcon @danaditomaso
  8. #mozcon @danaditomaso
  9. #mozcon @danaditomaso
  10. #mozcon @danaditomaso Humans like consistency.
  11. #mozcon @danaditomaso
  12. #mozcon @danaditomaso#mozcon @danaditomaso Good marketing feels right.
  13. #mozcon @danaditomaso This is why we need brand strategy.
  14. #mozcon @danaditomaso And why digital marketers should lead brand strategy.
  15. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy is the future of marketing.
  16. #mozcon @danaditomaso#mozcon @danaditomaso Let’s get started.
  17. #mozcon @danaditomaso
  18. #mozcon @danaditomaso We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.
  19. #mozcon @danaditomaso Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.
  20. #mozcon @danaditomaso become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential
  21. #mozcon @danaditomaso Start with your core values.
  22. #mozcon @danaditomaso#mozcon @danaditomaso Imagine your company as a person.
  23. #mozcon @danaditomaso
  24. #mozcon @danaditomaso#mozcon @danaditomaso Build the brand strategy.
  25. #mozcon @danaditomaso Step 1: Why did it fail before?
  26. #mozcon @danaditomaso Now: Get the C-level on board.
  27. #mozcon @danaditomaso Step 2: The brand is / is not
  28. #mozcon @danaditomaso Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.
  29. #mozcon @danaditomaso Step 3: Define voice & tone.
  30. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy > voice.
  31. #mozcon @danaditomaso
  32. #mozcon @danaditomaso Now: Get HR on board.
  33. #mozcon @danaditomaso#mozcon @danaditomaso Keep it simple.
  34. #mozcon @danaditomaso Ich liebe es!
  35. #mozcon @danaditomaso Now: Get international on board.
  36. #mozcon @danaditomaso#mozcon @danaditomaso How to sell it?
  37. #mozcon @danaditomaso#mozcon @danaditomaso Show the dream.
  38. #mozcon @danaditomaso
  39. #mozcon @danaditomaso
  40. #mozcon @danaditomaso
  41. #mozcon @danaditomaso
  42. #mozcon @danaditomaso
  43. #mozcon @danaditomaso
  44. #mozcon @danaditomaso Now: Get service on board.
  45. #mozcon @danaditomaso
  46. #mozcon @danaditomaso Go beyond a document.
  47. #mozcon @danaditomaso Always be coaching.
  48. #mozcon @danaditomaso#mozcon @danaditomaso Drive forward with purpose.
  49. #mozcon @danaditomaso

×