Welcome to the Wells Fargo Center for the Arts 30th Anniversary Marketing Initiatives!

1. Celebrating 30 Incredible seasons!

12. 80,000 units mailed 35,000 new households Results: 693 New ticket buying households

13. 15,000 units mailed to targeted households Multiple times per season

14. Email database 46,877 accounts and growing!

15. Telling our story Press Releases Print Editorial Coverage Example: Mariachi Vargas Radio Phone Interviews Social Media Speakers Bureau

16. Patron Program 60,000 units Updated five time yearly with new Feature artists, Center focused stories

17. Monthly E-newsletter to over 46,000 households

18. Our Telly Award winning Video with Rita Moreno

19. Over 100,000 Tickets printed Between July 2010 and June 2011 20,428 individual accounts Totaling $4,219,706 All customers are our priority

20. All customers are our priority! Jennifer Castillo 2011 Winner Erin Noland 2009 Winner

21. New customers Since May, 2011 2,143 New Households $277,000 in ticket revenue 5,652 Tickets

22. Celebrating and sharing our Community connection

23. Email campaigns Combined event postcards Speakers Bureau Mall Banners Video Memories web page Member/Donor Communication Website Redesign Department Branding Social Media Direct Marketing Publicity Customer Service Print Advertising Facebook Marketing Partnership marketing Listener Parties And more to come!

24. Celebrate 30! Thank you for your support!