2. Augmented Reality
Augmented reality can be
defined as an interactive,
reality based structure that uses
the computerized generated text
, display and the effects that is
basically used to enhance the
real world experience (Cobb &
Krol, 2018).
The use of augmented reality is
in numerous sectors such as in
Designing and modelling,
Tourism Industry, Business
Logistics and in Class Room
Education as well.
3. Usage of Augmented Reality in Marketing or Communication
Augmented Reality usage in
Retail- AR is used in shopping
online and also to rate and
review products.
AR in brand marketing for
FMCG product- Consumers want
product information at their
finger tips and AR is used to
enhance information about
product in different CPG
companies.
Service at restaurant- Augmented
reality improves the marketing
quality of restaurant and also
brand across various countries.
4. Advantages of Augmented Reality in Marketing
Unique and noticeable technology-
By using Augmented Reality one
can give the customers what they
don’t have yet.
Augmented reality provides virality-
Word of mouth as well as social
sharing increases the acquisition of
new customers.
Opportunists of AR in
personalization- AR makes the
standard media content more
engaging.
5. Disadvantages of Augmented Reality
Augmented reality hampers
interaction with the real world. If
one can experience the whole
world from a room there is no need
to leave the room. Although AR as
well as VR provides interesting
ways for peoples to communicate
AR can also take away the
important aspects of the social life
which basically involves the
human interaction (Billinghurst,
Clark & Lee 2015).
6. Ethical or legal consideration
Helps the government in
understanding the current as
well as the legal policies
considering locations and
other data.
AR helps in identification of
the legal as well as policy
related issues such as climate
change and disaster response.
7. Augmented Reality in future business and marketing
AR will reduce geological
Limitations.
Will build an emotional
connection.
In future it will create a
immersive experience.
8. Conclusion
In this presentation the
discussion was related to
Augmented Reality, its uses
in marketing and
communication and its legal
and ethical consideration as
well.
9. References
Billinghurst, M., Clark, A., & Lee, G. (2015). A survey of augmented
reality. Foundations and Trends® in Human–Computer Interaction, 8(2-3), 73-
272.
Cobb, J. M., & Krol, M. F. (2018). U.S. Patent Application No.15/960,932.
