Iffco Brand Manual by www.prism-me.com

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Prism has been hired by IFFCO the leading FMCG company iin the MENA region to create and manage their branding guidelines for the group company as well as for all the subsidiaries as well. we also manage their social media and brand development strategies. for more of our work please visit

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Iffco Brand Manual by www.prism-me.com

  1. 1. C O R P O R A T E I D E N T I T Y
  2. 2. THE FUTURE OF IFFCO INTRODUCING OUR IFFCO constantly seeks to reach millions of consumers IDENTITY around the world by developing well-integrated consumer The IFFCO Corporate Identity has been created to reflect products that become an integral part of their lives. Since its our mission, brand values and marketing a promise to our inception in 1975, IFFCO has grown from a local United investors and customers. Through our identity, we will Arab Emirates-based business house into a dynamic group always strive to offer superior goods by way of a proactive of international companies with worldwide facilities and approach involving interaction with our customers. operations through its solid business paradigm. IFFCO continues to invest in value-added brands and products that The design you will see have been crafted to visually express propel the company forward. our branding structure and to provide a strategic direction for applying the compulsory elements - from typefaces to advertising guidelines. We have developed a comprehensive guideline to ensure that all our communication remains consistent thoughout. The Preferred P eople GUIDELINE USAGE Provider of I ntegrity Use the following guidelines as your route to applying Essential and IFFCO identity across all means of communication. They set Value Added Foods E xcellence C onsumer the fundamentals as to how all IFFCO messages must be for Everywhere interpreted and adhered to at all times. If there are any & Everyday E ntrepreneur requirements that are not covered in this guideline, kindly refer to IFFCO’s Marketing Department.www.iffco.com
  3. 3. TABLE OF CONTENTS • Horzontal / Vertical Templates Chapter 1 • Envelope A3 Size - Shopping Bags - Plastic • Memo Form / Fax Sheet - Shopping Bags - Paper • Promotional Horzontal / Vertical Templates Basic Elements & Guidelines - Corporate • The Brandmark • Notepad / Invoice Chapter 6 • Cd Label And Cover - Corporate • Outdoor Hoarding • Minimum Space & Size Signages and 3 D Applications • Folder • Lamppost Banners • English Typeface A. IFFCO Corporate Office • Electronic Media • Wobblers • Arabic Typeface • Delivery Vans Promotional - Powerpoint Presentation • Poster • Corporate Colors • Corporate Car Branding • Grayscale - E-mail Signature • Brandmark Misuse Chapter 7 Chapter 10 • The IFFCO Chevron Chapter 4 Additional Guidelines Signages and 3 D Applications • Subsidiary Logo Construction Promotional Merchandise A. Administration B. IFFCO Group Companies • Subsidiary Logo Misuse A. IFFCO Corporate Office • Post Its - Memo Pad • Wall Sign • Subsidiary Logo Application • Uniforms • Laptop Bag • Pole Sign • Name Tags • Welcome Board • Corporate Office Signage • Reception Desk Chapter 2 • Swipe Id Cards • Delivery Vans Promotional • Promotional Merchandise • Office Signage 2 D Application Guidelines • Corporate Car Branding • Caps • Visitors Logbook A. IFFCO Corporate Office • T-Shirt Give Away • Uniforms • Printed Media / Business Cards Coroporate • Gift Wrapper Chapter 8 • Letterhead (A4) / Continuation Sheet Advertising Guidelines • Envelope A4 Size / Envelope DL Size • Mugs A. IFFCO Corporate Office Chapter 11 • Envelope A3 Size • Pens Additional Guidelines • Press Ads / Sizes • Memo Form / Fax Sheet • Shopping Bags - Plastic B. Factory • Ads • Notepad / Invoice • Shopping Bags - Paper • Office Signage • CD Label And Cover - Corporate • Visitors Logbook • Folder Chapter 5 Chapter 9 • Uniforms • Electronic Media Promotional Merchandise Advertising Guidelines - Powerpoint Presentation B. IFFCO Group Companies - BRANDS B. IFFCO Group Companies • Press Ads / Sizes Chapter 12 - Web Banners • Uniforms Additional Guidelines - E-mail Signature • Ads • Name Tags C. Finance / Accounts • Shelf Base • Employee Swipe Ids • Invoice Chapter 3 • Tent Card • Promotional Merchandise • Daily Collection Report / 2 D Application Guidelines • Forex Sheets - Caps Allocation Note / Receipt Vouche B. IFFCO Group Companies • Bottle Sticker - T-Shirt Give Away • Sales Invoice - Cash / Sales Order Form • Business Cards Group • Banner - Gift Wrapper • Goods Return Voucher / Receipt • Letterhead (A4) / Continuation Sheet • Btl Flyer - Mugs • Envelope A4 Size / Envelope Dl Size • Buntings - Penswww.iffco.com
  4. 4. Chapter 1 Basic Elementswww.iffco.com
  5. 5. GRAPHIC ELEMENTS www.iffco.com 4mm THE IFFCO CHEVRON Graphical Elements of the Chevron THE BARRE’ The new brand structure of IFFCO has two main graphical elements: 1. The graphical element of the brand mark is the Chevron which is the corner The Barre appears on all new IFFCO branding as the new stone of all our branding requirements. addition to the graphical structure of the brand space. It must 2. The typical structural drawing of the chevron always sit on the bottom far right and extend towards the left where it tapers and culminates where the website is mentioned on the left. The Barre will be red in color in the same pantone TYPICAL STRUCTURAL DRAWING of the chevron. OF THE CHEVRON (In a 10 x 10 grid) The Barre will always have the www.iffco.com logo on it far left and depending on its usage other key elements which will be Height = 10 cm, Width = 10 cm. highlighted in the following pages. Space between the parallelograms = 0.8 cm Angles A and C are 45º, Angles B and D are 135ºwww.iffco.com
  6. 6. THE BRANDMARK IFFCO is a leading FMCG player in the Middle East and in the world in general. We therefore required a Brand Mark which will be uniquely ours. This brand mark would need to be reflective of the core values of the company and will have the longevity to establish itself and the companies that come under it. The shape and the symbolism of the logo represents the growth and dynamism which is so uniquely IFFCO.www.iffco.com
  7. 7. Minimum Size: 0.7cm H: 3cm. W: 0.7cm 3 cm MINIMUM SPACE & SIZE Since our image and visibility is very important we need to ensure that the IFFCO brand mark should always communicate clearly so that it can be identifiable with the consumer. For maximum impact the minimum size of the logo has been set at a width of 3.0 cm and a height of 0.7 cm. This gives the logo enough clearance to distinguish itself from the rest of the background. The minimum size of the logo should be maintained though there are exceptions where the logo can be used into smaller proportions than the recommended size. Kindly refer to IFFCO and Allana Marketing department for approval. Under no circumstances should the corporate logo be used below this level as it will interfere with the core function of the brand mark which is to communicate lucidly and with minimum distortion.www.iffco.com
  8. 8. Gill Sans Light Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Gill Sans Regular MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Gill Sans Italic MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Gill Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 Gill Sans Ultra Bold ENGLISH TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz The typeface chosen for the IFFCO is the Gill Sans Family 01234567890 which is available in a wide range of weights and styles to allow consistency and flexibility. It has been selected to reflect the IFFCO qualities of dependability and trust with a modern look and feel. Please maintain the elements by following the rules set there forth. This type face should be altered or condensed and no other Roman Typefaces are to be used either. For Electronic Usage we recommend the usage of Gill Sans MT this will also be used solely for email correspondence, and power point presentations.www.iffco.com
  9. 9. GE SS TWO LIGHT LIGHT 234567890 GE SS TWO BOLD BOLD 234567890 ARABIC TYPEFACE We have chosen GE SS Two Light Light and GE SS Bold Bold to be the Arabic type simply because it shares the same vales and complements the English Typeface, which symbolizes the core of our identity. For electronic use we suggest the use of GE SS Two Light Light as the main font in all email correspondences and power point presentation.www.iffco.com
  10. 10. CORPORATE COLORS (Pantone) PANTONE 485C PANTONE 6C CORPORATE COLORS (CMYK) C=0 M=100 Y=100 K=0 C=0 M=0 Y=0 K=100 CORPORATE COLORS (RGB) CORPORATE COLORS The corporate colors of the IFFCO brand are Red and Black. These corporate colors of the brand can be used for typography, duotones, single color images and backgrounds as well. Tints of the corporate colors can only be used for backgrounds and information graphics. These are the only applicable colors of the R=237 G=33 B=32 R=35 G=31 B=32 brand so please do not use any other color combinations. Shown here are the various values of each color from different color combinations namely 2 color (CMYK+Pantone Color 485C).www.iffco.com
  11. 11. 60% Black 100% Black 100% Black GRAYSCALE In cases where there are no color printing capabilities these are the values of the grey usage for the brand mark with its references shown on the right. For spot color processes when limited to one color like on Fax Forms the brand mark must appear as black.www.iffco.com
  12. 12. BRANDMARK MISUSE Our Brand Mark is the face of IFFCO and the most important part of our communication to customers. It must therefore follow the earlier guidelines at all times. Under no circumstances, must the scale size be altered and the colors must always remain the same. Avoid distorting the image or trying to give it an outline or shadow. If positioned on self colored backgrounds like red or black, the brand mark will be reflected in white or complete black, depending on what the color of the background.www.iffco.com
  13. 13. GRAPHIC ELEMENTS OF THE CHEVRON ( SIZES AND POSITIONS ) Ver. 1 Ver. 2 Ver. 3 VERSIONS OF THE IFFCO LOGO Ver. 1: The Chevron is flanked by the English and Arabic logo typefaces. Ver 2: The logo can also be stacked vertically and centrally with the Chevron above the English or Arabic versions. The space between the Chevron and the type face should be 25% of the height of the Chevron. Ver 3: The logo can also be left aligned in the English version and right aligned in the Arabic Version. The space again must be 25% of the height of the Chevron.www.iffco.com
  14. 14. EMIRATES REFINING CO. LTD. AN IFFCO GROUP COMPANY P.O. Box 6906, Sharjah, UAE Ver. 1 EMIRATES REFINING CO. LTD. AN IFFCO GROUP COMPANY Ver. 2 EMIRATES REFINING CO. LTD. AN IFFCO GROUP COMPANY Ver. 3 SUBSIDIARY LOGO CONSTRUCTION VERSIONS OF THE SUBSIDIARIES LOGO: IFFCO is defined by its subsidiaries and group companies. Each Ver. 1 : The Chevron is flanked by the English and Arabic logo typefaces. subsidiary has its own unique activity but the brand must be Ver2 : The logo can also be left aligned in the English version as follows. uniform with the branding of other group companies. We have Here also space between the Chevron and the Logotype created this guideline to prevent the misuse of the IFFCO brand in the construction of the logo of the subsidiary companies. must be 25% of the height of the Chevron. Please note this is also applicable to all the subsidiaries of the Ver 3 : The logo is right aligned in the arabic version as the space IFFCO Group. again must be 25% of the height of the Chevron.www.iffco.com
  15. 15. AN IFFCO GROUP COMPANY P.O. Box 6906, Sharjah, UAE AN IFFCO GROUP COMPANY P.O. Box 6906, Sharjah, UAE AN IFFCO GROUP COMPANY P.O. Box 6906, Sharjah, UAE SUBSIDIARY LOGO USAGE These are examples of the correct usage of the subsidiary logo in different applications currently. To achieve the best clarity please avoid distorting the image and ensure there are no changes or alterations to the proportion of each unit.www.iffco.com
  16. 16. www.iffco.com AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY www.iffco.com AN IFFCO GROUP COMPANY SUBSIDIARY LOGO APPLICATION We have created a sample of advertising and point of sale materials for a sample subsidiary to demonstrate the usage of the master brand and the key message as a part of the advertisement structure.www.iffco.com
  17. 17. Chapter 2 2 D Application Guidelines A. IFFCO Corporate Officewww.iffco.com
  18. 18. 20 mm x 20 mm x 6 mm 23 mm 7 mm 9.5pt Waleed Abbas 7.5pt 4 mm Director 9pt International Business Development 7pt P.O. Box 6906, Sharjah, UAE Tel. Dir + 971 (06) 5 0 2 9 0 7 9 Tel. Gen + 971 (06) 5 0 2 9 0 0 0 8.5pt Mobile + 971 (50) 6 5 4 0 2 3 5 6.5pt Fax + 971 (06) 5 0 2 9 3 2 9 e-mail: wabbas@iffco.com@iffco.com e-mail: wabbas@iffco.com 3 mm www.iffco.com www.iffco.com 3 mm 3 mm 8pt 70 mm 3 mm 8pt 70 mm 0.5 mm PRINTED MEDIA Each piece of printed stationery from letters, compliment slips, BUSINESS CARDS CORPORATE business cards and other media should consistently and distinctively have the IFFCO look. This section of the brand We have devised a new specification of the card for all aspects of guideline book shows how to effectively use the IFFCO identity. print production based on the new look and personality of the brand. The IFFCO Card will be printed on both sides English on one side and Font : The GILL Sans Family of Font will only be used in every Arabic on the other. piece of corporate stationary as specified in Chapter I. Size : 90 mm 50 mm Color : Only the specified color combination will be allowed to Paper Stock : Ivory Paper 250gsm be used in every aspect of the brand application. Color : 2 Color (Pantone 485 C + Black) An electronic copy of the stationary formats can be taken from Finish : Matte Laminated the CD enclosed in the book.www.iffco.com
  19. 19. 16 mm 16 mm 10pt P.O. Box 6906, Sharjah, UAE 12pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 5 mm www.iffco.com www.iffco.com 5 mm 5 mm 5 mm 177 mm 5 mm 177 mm 13 mm LETTERHEAD (A4) CONTINUATION SHEET Size : 210 mm X 297 mm Size : 210 mm X 297 mm Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  20. 20. 12 mm 10 mm 323 mm 12pt P.O. Box 6906, Sharjah, UAE 10pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 6 mm 10 pt www.iffco.com 6 mm 15mm 195 mm 9.5 mm 14pt P.O. Box 6906, Sharjah, UAE 12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 7 mm 10pt www.iffco.com 5 mm 177 mm 230 mm ENVELOPE A4 SIZE ENVELOPE DL SIZE Size : 323 mm X 230 mm Size : 220 mm X 160 mm Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 170gsm Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  21. 21. 195 mm 220 mm 324 mm 16pt P.O. Box 6906, Sharjah, UAE 14pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 9 mm www.iffco.com 7 mm 372 mm 458 mm 12pt ENVELOPE A3 SIZE Size : 458 mm X 324 mm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  22. 22. 16 mm 16 mm 20 mm 20 mm 12.5 mm 22 mm 45 mm 46.5 mm FAX MEMO To : To : From : From: Pages : Company : Date: Fax : Date : Re.: Phone : CC : Subject : Comments : 14 pt P.O. Box 6906, Sharjah, UAE 12 pt 14 pt P.O. Box 6906, Sharjah, UAE 12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 5 mm 5 mm www.iffco.com www.iffco.com 5 mm 5 mm 177 mm 177 mm MEMO FORM FAX SHEET Size : 210 mm X 297 mm Size : 210 mm X 297 mm Paper Stock : Ivory Paper130gsm Paper Stock : Ivory Paper130gsm Color : 2 Color (Pantone 485 C + Black) Color : Blackwww.iffco.com
  23. 23. NOTE PAD: IFFCO CORPORATE 30 mm 45 mm 8 mm 5 mm www.iffco.com 166 mm 5 mm www.iffco.com 166 mm NOTEPAD Size : 148 mm X 210 mm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  24. 24. THE ULTIMATE LUXURY SOAP The Preferred P eople Provider of I ntegrity Essential and P.O. Box 6906, Sharjah, UAE Value Added Foods E xcellence Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 for Everywhere C onsumer & Everyday E ntrepreneur www.iffco.com www.iffco.com www.iffco.com www.iffco.com efil ot sdnarb gnignirB The Preferred P eople Provider of I ntegrity Essential and Value Added Foods E xcellence for Everywhere C onsumer & Everyday E ntrepreneur www.iffco.com CD LABEL, STICKER AND COVER - CORPORATE Paper Stock : Art Matte 250gsm Color : 5 Color Process (CMYK+Pantone Color 485 C) Finish : Matte Laminationwww.iffco.com
  25. 25. Embossing THE ULTIMATE LUXURY SOAP P.O. Box 6906, Sharjah, UAE Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 www.iffco.com www.iffco.com www.iffco.com The Preferred P eople Provider of I ntegrity Essential and Value Added Foods E xcellence for Everywhere C onsumer & Everyday E ntrepreneur www.iffco.com FOLDER Paper Stock : Art Matte 250gsm Color : 5 Color Process (CMYK+Pantone Color 485 C) Finish : Matte Laminationwww.iffco.com
  26. 26. Slide Title Page Slide Inside Page Title Goes Here 36 pt Sub Title Goes Here 22 pt Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Image www.iffco.com Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. www.iffco.com Slide Last Page Thank You ELECTRONIC MEDIA POWERPOINT PRESENTATION Sample template shows how to make an effective slide. Gill Sans Family is used in the presentation. www.iffco.comwww.iffco.com
  27. 27. Lorem Lorem ipusm dolor sit amet ipusm www.iffco.com dolor sit amet www.iffco.com WEB BANNERS These sample templates are made to show the usage of the brand in web banner formats. Gill Sans Family is used in the all web related banners and collateral.www.iffco.com
  28. 28. Waleed Abbas Director International Business Development P.O. Box 6906, Sharjah, UAE Tel. Dir + 971 (06) 5029079, Tel. Gen + 971 (06) 5029000 Mobile + 971 (50) 6540235, Fax + 971 (06) 5029329 e-mail: sgupta@iffco.com ______________________________________DISCLAIMER _____________________________________ This email and any files transmitted with it are confidential and contain privileged or copyright information. If you are not the intended recipient you must not copy, distribute or use this email or the information contained in it for any purpose other than to notify us of the receipt thereof. If you have received this message in error, please notify the sender immediately, and delete thisemail from your system. Please note that e-mails are susceptible to change.The sender shall not be liable for the improper or incomplete transmission of the information contained in this communication,nor for any delay in its receipt or damage to your system.The sender does not guarantee that this material is free from viruses or any other defects although due care has been taken to minimise the risk. www.iffco.com E-MAIL SIGNATUREwww.iffco.com
  29. 29. 120 mm 120 mm 120 mm 40 mm 40 mm IFFCO Staff 40 mm 40 mm 120 mm 120 mm www.iffco.com www.iffco.com Retail Sales / Customer Care Field UNIFORMSwww.iffco.com
  30. 30. Joe Public Customer Care www.iffco.com Waleed Abbas Sales Executive www.iffco.com VISITOR Waleed Abbas www.iffco.com Technician www.iffco.com NAME TAGSwww.iffco.com
  31. 31. This Card is the property of IFFCO and should only Name be used by the authorised person if found return to the following address Abdul Hameed Al Sunaid Job Title CEO Department Management www.iffco.com www.iffco.com Corporate Name Tag (Front) Corporate Name Tag (Back) SWIPE ID CARDSwww.iffco.com
  32. 32. Chapter 3 2 D Application Guidelines B. IFFCO Group Companieswww.iffco.com
  33. 33. 20 mm x 20 mm x 15 mm 23 mm 9.5pt Waleed Abbas 7.5pt 4 mm Director 8.5pt International Business Development 7pt P.O. Box 6906, Sharjah, UAE Tel. Dir + 971 (06) 5 0 2 9 0 7 9 8.5pt Tel. Gen + 971 (06) 5 0 2 9 0 0 0 Mobile + 971 (50) 6 5 4 0 2 3 5 6.5pt Fax + 971 (06) 5 0 2 9 3 2 9 e-mail: wabbas@iffco.com e-mail: wabbas@iffco.com 3 mm www.iffco.com AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE 3 mm 3 mm 7 cm 3 mm 60 mm 5 mm BUSINESS CARDS (Group Companies) We have devised a new specification of the IFFCO group companies card for all aspects of print production based on the new look and personality of the brand. All IFFCO Group Cards will be printed on both sides. Size : 90 mm 50 mm Paper Stock : Ivory Paper 250gsm Color : 2 Color Pantone 485 C + Black) Finish : Matte Laminatedwww.iffco.com
  34. 34. 16 mm 16 mm 10pt P.O. Box 6906, Sharjah, UAE 12pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 5 mm 5 mm AN IFFCO GROUP COMPANY www.iffco.com AN IFFCO GROUP COMPANY www.iffco.com INVESTING IN THE FUTURE 5 mm INVESTING IN THE FUTURE 5 mm 155 mm 155 mm 5 mm 13 mm 5 mm LETTERHEAD (Bi Lingual ) (A4) CONTINUATION SHEET Size : 210 mm X 297 mm Size : 210 mm X 297 mm Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  35. 35. www.iffco.com 7 mm 18.1 mm www.iffco.com 7 mm 8 mm 323 mm P.O. Box 6906, Sharjah, UAE 10pt 12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 6 mm 10pt AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 6 mm 58 mm 190 mm 9pt 12pt 9.5 mm 14 pt P.O. Box 6906, Sharjah, UAE 12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 7 mm 10pt AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 5 mm 153.5 mm 10 pt 12 pt 230 mm ENVELOPE (Bi Lingual ) A4 SIZE ENVELOPE DL SIZE Size : 230 mm X 323 mm Size : 220 mm X 160 mm Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 170gsm Color : 2 Color (Pantone 485 C + Black) Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  36. 36. 7 mm 273 mm www.iffco.com 324 mm 16pt P.O. Box 6906, Sharjah, UAE 14pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 9 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 7 mm 372 mm ENVELOPE A3 SIZE Size : 458 mm X 324 mm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  37. 37. 16 mm 16 mm 20 mm 20 mm 22 mm 22 mm 46.5 mm 45 mm MEMO FAX To : From: To : From : Date: Company : Pages : Re.: Fax : Date : Phone : CC : Subject : Comments : 14 pt P.O. Box 6906, Sharjah, UAE 12 pt 14 pt P.O. Box 6906, Sharjah, UAE 12 pt Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 5 mm 5 mm AN IFFCO GROUP COMPANY www.iffco.com INVESTING IN THE FUTURE 5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 5 mm 151mm 151mm 10 pt 9 pt 12 pt 10 pt 9 pt 12 pt MEMO FORM FAX SHEET Size : 210 mm X 297 mm Size : 458 mm X 324 mm Paper Stock : Ivory Paper 130gsm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black) Color : Blackwww.iffco.com
  38. 38. 20 mm 45 mm 8 mm 5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 10 pt 9 pt 150 mm 12 pt 5 mm AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com 10 pt 9 pt 12 pt 150 mm NOTEPAD Size : 148 mm X 210 mm Paper Stock : Ivory Paper 130gsm Color : 2 Color (Pantone 485 C + Black)www.iffco.com
  39. 39. THE ULTIMATE LUXURY SOAP The Preferred P eople Provider of I ntegrity Essential and Value Added Foods E xcellence P.O. Box 6906, Sharjah, UAE for Everywhere C onsumer Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 & Everyday E ntrepreneur AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com INVESTING IN THE FUTURE www.iffco.com www.iffco.com www.iffco.com efil ot sdnarb gnignirB The Preferred P eople Provider of I ntegrity Essential and Value Added Foods E xcellence for Everywhere C onsumer & Everyday E ntrepreneur AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com CD LABEL AND COVER - (Group Companies) Paper Stock : Art Matte 250gsm Color : 5 Color (CMYK+Pantone Color 485 C) Finish : Matte Laminationwww.iffco.com
  40. 40. THE ULTIMATE LUXURY SOAP P.O. Box 6906, Sharjah, UAE Tel. Gen + 971 (6) 5029000 | Fax + 971 (6) 5029188 AN IFFCO GROUP COMPANY www.iffco.com AN IFFCO GROUP COMPANY www.iffco.com www.iffco.com The Preferred P eople Provider of I ntegrity Essential and Value Added Foods E xcellence for Everywhere C onsumer & Everyday E ntrepreneur AN IFFCO GROUP COMPANY www.iffco.com FOLDER - GROUP Paper Stock : Art matte 250gsm Color : 5 Color Process (CMYK+Pantone Color 485 C) Finish : Matte Laminationwww.iffco.com
  41. 41. Slede Title Page Slede Inside Page Title Goes Here 36 pt Sub Title Goes Here 22 pt Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc Image dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. AN IFFCO GROUP COMPANY Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. www.iffco.com Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. Lorem Ipsum Dolor sit amet, consectetuer adipiscing elit. Nunc dictum ultrices. lacs. Aliquam erat volutpat. Proin sagittis ante eget est. Aliquam bibendum, orci id sagittis tristique, pede est mattis nulla. AN IFFCO GROUP COMPANY www.iffco.com Slide Last Page Thank You ELECTRONIC MEDIA POWERPOINT PRESENTATION Sample template shows how to make an effective slide. Gill Sans is the font used in a presentation. AN IFFCO GROUP COMPANY www.iffco.comwww.iffco.com
  42. 42. Waleed Abbas Director International Business Development P.O. Box 6906, Sharjah, UAE Tel. Dir + 971 (06) 5029079, Tel. Gen + 971 (06) 5029000 Mobile + 971 (50) 6540235, Fax + 971 (06) 5029329 e-mail: sgupta@iffco.com ______________________________________DISCLAIMER _____________________________________ This email and any files transmitted with it are confidential and contain privileged or copyright information. If you are not the intended recipient you must not copy, distribute or use this email or the information contained in it for any purpose other than to notify us of the receipt thereof. If you have received this message in error, please notify the sender immediately, and delete thisemail from your system. Please note that e-mails are susceptible to change.The sender shall not be liable for the improper or incomplete transmission of the information contained in this communication,nor for any delay in its receipt or damage to your system.The sender does not guarantee that this material is free from viruses or any other defects although due care has been taken to minimise the risk. AN IFFCO GROUP COMPANY INVESTING IN THE FUTURE www.iffco.com E-MAIL SIGNATUREwww.iffco.com
  43. 43. 130 mm 130 mm 130 mm 90 mm 40 mm 40 mm IFFCO Staff 40 mm 40 mm 90 mm 90 mm AN IFFCO GROUP COMPANY 120 mm 120 mm 280 mm www.iffco.com www.iffco.com Retail Sales / Customer Care Field 120 mm www.iffco.com UNIFORMSwww.iffco.com
  44. 44. AN IFFCO GROUP COMPANY Waleed Abbas Customer Care www.iffco.com AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY Waleed Abbas Sales Executive www.iffco.com AN IFFCO GROUP COMPANY VISITOR www.iffco.com Waleed Abbas Technician www.iffco.com NAME TAGSwww.iffco.com
  45. 45. This Card is the property of IFFCO and should only Name be used by the authorised person if found return to the following address Absul Hameed AL Sunaid Job Title CEO Department Management AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY www.iffco.com www.iffco.com Group Name Tag (Front) Group Name Tag (Back) EMPLOYEE SWIPE IDSwww.iffco.com
  46. 46. Chapter 4 Promotional Merchandise A. IFFCO Corporate Officewww.iffco.com
  47. 47. 130 mm 120 mm www.iffco.com 80 mm PROMOTIONAL MERCHANDISE CAPSwww.iffco.com
  48. 48. www.iffco.com 40pt 40pt www.iffco.com 200 mm 100 mm 200 mm 120 mm www.iffco.com 25pt 40pt www.iffco.com T-SHIRT GIVE AWAYwww.iffco.com
  49. 49. GIFT WRAPPERwww.iffco.com
  50. 50. 18pt www.iffco.com www.iffco.com 60 mm MUGSwww.iffco.com
  51. 51. 60 mm 60 mm PENSwww.iffco.com
  52. 52. www.iffco.com www.iffco.com www.iffco.com Plastic Bag Paper Bag SHOPPING BAGS - PAPERwww.iffco.com
  53. 53. Chapter 5 Promotional Merchandise B. IFFCO Group Companieswww.iffco.com
  54. 54. AN IF FCO G ROUP COMPA NY AN IFFCO GROUP COMPANY 90 mm www.iffco.com 80 mm PROMOTIONAL MERCHANDISE CAPSwww.iffco.com
  55. 55. AN IFFCO GROUP COMPANY www.iffco.com 40pt www.iffco.com 40pt 80 mm 200 mm 120 mm 200 mm www.iffco.com 40pt www.iffco.com 20pt T-SHIRT GIVE AWAYwww.iffco.com
  56. 56. AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY GIFT WRAPPERwww.iffco.com
  57. 57. AN IFFCO GROUP COMPANY www.iffco.c www.iffco.comom 18pt wwww.iffco.com ww.iffco.com 18pt 90 mm 90 mm MUGSwww.iffco.com
  58. 58. AN IF FCO GROU P COMP ANY 80 mm AN IF FCO GROU P COMP ANY 80 mm PENSwww.iffco.com
  59. 59. Plastic Bag AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY www.iffco.com www.iffco.com www.iffco.com www.iffco.com GROUP COMPANY Paper Bag AN IFFCO GROUP COMPANY AN IFFCO GROUP COMPANY www.iffco.com www.iffco.com SHOPPING BAGS - PAPERwww.iffco.com
  60. 60. Chapter 6 Signages and 3 D Applications A. IFFCO Corporate Officewww.iffco.com

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