The document proposes a B2B learning platform called Aprende Hoy that uses gamification and behavioral insights to improve employee productivity through online learning courses, analytics dashboards, and connection to professional communities, with the goal of becoming "The FitBit for employee learning" and addressing a growing $10 billion Latin American e-learning market. It outlines Aprende Hoy's features, technology, business model, metrics, founders, team, advisors, and 3-year launch plan starting with pilots in Peru and Chile.

1. Ignite your talent

3. Raúl Diaz
CEO Aeropuertos
Andinos del Perú

4. Source: IBM
Due to
Bye!
TurnoverNew
technology
Business
changes

5. Source: IBM
30%
Company loses up to
of its original capabilities

6. Source: IBM
every
year
30%
Company loses up to
of its original capabilities

7. Source: IBM
A company earns
US$ 30
in productivity for every
US$ 1
invested in online learning

8. OPPORTUNITY
Source: Global Market Insights Report
LATAM e-learning market
up to 2025
US$ 10 Billion
Annual growth
rate for the next 5
years
14.6%

10. B2B platform that uses
gamification and
insights from behavioral
economics to improve
employee productivity
through learning

11. EMPLOYEE
Our platform
Preloaded specialized courses
Employees can create their own courses
Reward system (serious gaming)
Connection with professional communities
outside the company

12. COMPANY
Data-driven
Our algorithm defines the conformation of
high performance teams, balanced and with
high probability of obtaining good results
Identify employees with developed soft skills
Dynamically identify the knowledge gap

13. The FitBit
for employee learning

14. TECHNOLOGY BEHIND
Education /
HR
Data Analytics
Behavioral
Economics
(Eco + Psy)

15. WHY US?
BOOTCAMP
Proprietary methodology
to train and reinforce
skills throught gaming
mechanism and
behavioral data

16. “A near-constant stream of
subtle suggestions will
encourage people to make
better decisions”
Richard Thaler
2017 Nobel Prize in Economics
NUDGE THEORY

17. VALUE PROPOSITION
Blended
experience
Behavioral data
Experience
certification
No offline
interaction
No Knowledge
Management
No employee
contribution
No dynamic
format
Low retention
High
engagement

18. REVENUE MODEL
$ 19
MONTHLY PER EMPLOYEE
B2BFEATURES
Selection&Recruitmentmodule
Bootcampsupport
On-boarding&Trainingmodule
Analyticsdashboard
LinkedIn credential
Certification $ 199
ANNUAL PER EMPLOYEE

19. 2
Pilots to
launch in
Set-Oct

20. 300
users
involved

21. $ 1KUSD
Monthly
Recurring
Revenue

22. KEY METRICS
Fuente: Banco Mundial, ONU
Monthly
Recurring
Revenue
(MRR)
Gross MRR
Churn
Business Model

23. KEY METRICS
Fuente: Banco Mundial, ONU
Courses
finished
per user
Average time
online
per user
Usability

24. FOUNDERS
FernandoPareja
CTO&co-founder
LourdesUzuriaga
Sales/UX& co-founder

25. TEAM
Andrea Navarrete
Operations Coordinator
Industrial Engineer
Evelyn Villanueva
Data analyst
System & Data Engineer
Claudia Velarde
HR Agile Coach
Organizational Psychologist
Omar Pareja
Instructor Trainer
Pedagogue and Statistical

26. ADVISORS IN CHILE
Tatiana Vivanco
HR Manager
Bank of China (Chile)
Maria Fernanda
Visintini
Coordinadora Capacitación
Walmart Chile
Francesca Faraggi
HR Director
Alsea

27. 421 3
Launch the MVP
with the first
clients in Peru
.
Improve data
processing
Validate the
business model
and solution in
Chile
Start with the
development of the
platform
START-UP CHILE

28. aprendehoyinfo aprendehoyinfo company/aprendehoy
Lourdes Uzuriaga
lourdes@aprendehoy.info