The Lounge Group ran an event for 30 brand representatives to share insights from their study of 11-15 year olds' digital lives. They lived with tweens for a week, exploring their digital world, motivations, and interactions. Key findings were distilled from qualitative research and street interviews. The presentation provided tips for marketing to tweens on social media, including immersing yourself in their reality, ensuring relevant Facebook content, encouraging interactivity, showing your human side, targeting the right audiences, and harnessing influencers. Attendees can contact The Lounge Group for the full presentation.

1. Sara.gil@theloungegroup.com
020 7940 4381
Top Ten Tips for
marketing to
020 7940 4381
sara.gil@theloungegroup.com
@LoungeGroup
Theloungegroup.com

2. @LoungeGroup
Theloungegroup.com
INTRODUCTION
On 27th October, The Lounge Group ran a breakfast event for
over 30 brand representatives to immerse them in the digital
lives of 11-15 year olds
distilled from our key insights gained through an extensive
qualitative immersive insight study. We worked with 11-15
year olds all over the country, living their lives with them for a
week through the lens of a video camera, exploring their
digital world, motivations, influences and interactions with one
another and with brands. We then tested out our findings
through street interviews.
For the full presentation, please contact Sara Gil on
sara.gil@theloungegroup.com or 020 7940 4381

3. @LoungeGroup
Theloungegroup.com
ABOUT THE LOUNGE
The Lounge is an INSIGHTS and
INTEGRATED BTL MARKETING AGENCY
of everything we do by having a network of
10,000 consumers at our heart.

4. Immerse
yourself in
so you can
understand
their reality @LoungeGroup
Theloungegroup.com

5. Ensure you
have a valid
and relevant
Facebook
content
strategy @LoungeGroup
Theloungegroup.com

6. Ensure your
content
informs,
entertains or
both
@LoungeGroup
Theloungegroup.com

7. Supply
sufficient
content less is
rarely more
@LoungeGroup
Theloungegroup.com

8. Make it easy
to pass on
content
@LoungeGroup
Theloungegroup.com

9. Encourage
group
interactivity
@LoungeGroup
Theloungegroup.com

10. Show your
human side
@LoungeGroup
Theloungegroup.com

11. Target the
right
typologies
@LoungeGroup
Theloungegroup.com

12. Harness the
power of
influencers
@LoungeGroup
Theloungegroup.com

13. Keep an eye on
@LoungeGroup
Theloungegroup.com

14. presentation on The Digital
Social Life of Tweens
contact us on 020 7940 4381
@LoungeGroup
www.theloungegroup.com

15. Thank you
@LoungeGroup
www.theloungegroup.com