Benjamin Moore Window Mask Field Presentation

1. Retail Program
RP
RETAIL SUPPORT GUIDE
Window Masking
Program
Attractive windows enhance the appearance of your store
These Window Masking graphics, reflect the quality image of Benjamin
Moore® and the Benjamin Moore® name and logo becomes part of your
exterior presentation establishing you as a reliable, quality-oriented retailer.
The Aura® graphics can be used for any stores that carry Aura® products.
The Décor graphics with the
Signature Logo is for
Signature Paint and
Hardware Program
Locations.
Authorized retailers may of
order graphics with the
Benjamin Moore Corporate
logo.
Window Masking Retail Support Guide

2. Window Masking Program
Usage and Benefits
The graphics were designed for stores that need to hide the backs of
fixtures when it is necessary to install them against the window glass and
thus allow the fixture backs to be visible from outside the store. The
Window Masking is the solution to this problem.
1
9'-54 quot; 7'-10quot;
1'-5quot;
PK4-90 PK4-90 PK4-90
48x22x84 48x22x84 48x22x84
stud buildout over
w indow s - w ill require
N EW O FFIC E R ESTRO OM
PK-4-90
opaque graphics on
48x28x84
3'-6quot;
75 sqft
w indows
10'-9 quot;
9'-7 quot;
3
4
16
7
9'0quot; x 3'0quot; x 8'0quot;
Industrial
48x16x54
The store to the left
GSR-4
12'-8 quot;
PK-4-90
48x28x84
4
3
1
3'-92 quot;
11
8'-23 quot;
4'-85 quot;
48x22x54
48x22x54
GSR-4
GSR-4
7'-116 quot;
4
8
1'-0quot;
9'0quot; x 3'0quot; x 8'0quot;
illustrates a situation where
Industrial
T
23'-3 quot;
play
D is fo
5
15
16
Ga l. Gal.
PK-4-90
In
48x28x84
1 1
G al.
4'-0quot;
S kid
5
5'-0quot;
48x22x54
48x22x54
GSR-4
GSR-4
G al.
one 36 foot wall is glass with
BM
4'-0quot;
1
9'0quot; x 3'0quot; x 8'0quot;
Gal.
PK-4-90
Industrial
48x28x84
4'-0 quot;
4
3
48x22x54
48x22x54
GSR-4
GSR-4
fixtures placed against it. The
STOC KR OO M
PK-4-90
609 sqft
48x28x84
GSR-4
8'0quot; x 2'0quot; x 7'0quot; return
48x16x54
POS Counter (new)
Window Masking Program is
48x22x96 48x22x96 48x22x96
26'-1quot;
Gal.
BM
1
P K4-102 PK4-102 PK4-102
PK-4-90
48x28x84
1'-5 quot;
1
2
an ideal solution to this
Paint
Aura Inspiration Unit
T S tack
SC 6'-8quot;
125quot; Color Display 48x16x54
4'-
15'-11quot;
6quot;
GSR -4
PK-4-90
48x28x84
48x22x54
48x22x54
GSR-4
GSR-4
problem.
PK4-90
48x22x84
5'-0quot;
PK-4-90
48x28x84
48x22x54
48x22x54
GSR-4
GSR-4
PK4-90
48x22x84
7'-5 quot;
1
8
4'-0quot;
19'-3quot;
D ecision
Table
PK-4-90
48x28x84
4'-0 quot;
4
3
48x22x54
48x22x54
GSR-4
GSR-4
PK4-90
48x22x84
48x22x54 48x22x54 48x22x54
48x16x54
48x16x54
GSR-4
GSR-4
GSR-4 GSR -4 G SR-4
3'-6quot;
GSR-4 GSR -4 G SR-4
GSR -4 Paint
48x16x54
PK4-90
48x22x54 48x22x54 48x22x54 S tack
48x22x84
5'-7quot;
5'-7quot;
3'-6quot;
3'-6quot;
Paint
P aint
S tack
S ta ck
3 3 1 3 1
3'-4 4 quot;
7'-04 quot; 6'-24 quot; 4'-14 quot; 15'-102 quot; 4'-1quot; 5'-5quot;
1
15'-10 2 quot;
53'-4 3 quot;
4
light toggles
& alarm
•Graphics may also be used in sunny areas of the country or in stores with
southern exposures as screens to block color fading sunlight where it can
have negative impact on the shopping experience or affect the product.
Alternatively, they may be created as a perforated window graphic which
would still allow a little light and faint view into the store when a
•This high quality graphic material is 3M DigiTrans window film. Depending
on local weather conditions the graphics should typically retain their color
intensity for up to one year. It is recommended that you consider replacing
the graphics at that time.
•Graphics may be installed outside mount-outside read or inside mount-
outside read. Inside mount out side read is preferred to better protect the
graphics.
• If you are using the graphics to hide the backs of fixtures, we would
suggest may want to consider out side mount-outside read in order to avoid
dismantling the fixtures when the graphics are changed out.
Contact your Store Design and Color Specialist for more information
Window Masking Retail Support Guide

3. Aura® Retailers Exterior Graphics Options
Position 2 Position 3
Position 1
Tulip Affinity
Red Hibiscus
Position 4
Position 5
Hibiscus Poppy
Graphics are designed to be installed and read left to right 1-5
Note: If you have more than 5 windows, it is recommended that you start over from
Red Hibiscus and rotate the graphics in the same order as above or you may use
other graphics.. Consult with your Store Design and Color Specialist.
Additional guidelines are on the next page
Window Masking Retail Support Guide

4. Exterior Graphics Positioning Guidelines
Aura® Retailers
4 Windows
3 Windows
Aura® retailers
with one window
to mask may
chose from any
of the graphics.
2 Windows
Many stores will have a variation in the number of
windows needing to be masked. The examples on this
page illustrate some recommendations
Window Masking Retail Support Guide

5. Signature Retailers Exterior Graphics Options
Not Carrying Aura Products
Décor Position 2
Décor Position 1
Accessory
Power of Color
Décor Position 3 Décor Position 4
Inspiration Source
Graphics are designed to be installed and read left to right 1-4
Note: If you need to mask more than 4 windows it is recommended that you repeat the
other graphics in the same rotation as the original positioning with the Power of Color
image first. Accessory, Inspiration, and Source will follow in order
Additional guidelines are on the next page
Window Masking Retail Support Guide

6. Exterior Graphics Positioning Guidelines
Signature Retailers
3 Windows
The black
border may
need to
increase in
size in order
to proportion
the graphic
correctly to fit
certain sized
widows
Signature retailers with one
window to mask may chose
from any of the graphics.
2 Windows
Many stores will have a variation in the number of windows
needing to be masked. The examples on this page illustrate some
recommendations
Window Masking Retail Support Guide

7. Authorized Retailers Exterior Graphics Options
Décor Position 1
Décor Position 2
Power of Color
Accessory
Décor Position 4
Décor Position 3
Source
Inspiration
Graphics are designed to be installed and read left to right 1-4
Note: If you need to mask more than 4 windows it is recommended that
you repeat the other graphics in the same rotation as the original
positioning with the Power of Color image first. Accessory, Inspiration, and
Source will follow in order
Additional guidelines are on the next page
Window Masking Retail Support Guide

8. Exterior Graphics Positioning Guidelines
Authorized Retailers
3 Windows
The black
border may
need to
increase in
size in order to
proportion the
graphic
correctly to fit
certain sized
widows
2 Windows
Authorized stores with one
window to mask may chose
from any from any of the
Many stores will have a variation in the number of windows
needing to be masked. The examples on this page illustrate
some recommendations
Window Masking Retail Support Guide

9. Reference Pricing Guidelines
The Window Masking Graphics are available by special order only and are
custom printed individually for your store.
The final cost will be based on the number of graphics required and their
size.
The pricing below is approximate for the average sizes shown and is for
reference only. It should not be considered to be an actual quote.
• 24”h x 39”w = $46.00
• 30”h x 49”w = $71.50
• 36”h x 56”w = $97.50
• 40”h x 65”w =$130.00
• 50”h x 83”w =$189.50
• 55”h x 90”w = $243.75
To Modify image to add additional black border to any graphic is $50.00 per
image
An example of the black border which
may need to increase in size in order to
proportion the graphic correctly to fit
certain sized widows
Once you and Your Store Design and Color Specialist decide on the quantity
and sizes required for your store, The Store Design and Color Specialist will
obtain a quote from the vendor.
Window Masking Retail Support Guide

10. Window Masking Installation
The Window Masking Program graphics may be quite large and difficult
to mount. To protect your investment, professional installation is
required. The manufacturer of the graphic material, certifies and
recommends certain installers throughout the US and Canada. By using
certified installers the installation work will be completed correctly
We have identified a national certified installation company. The Store
Design and Color Specialist will obtain a quote for installation and once
approved, will arrange for the final installation of your Window Masking
graphics.
For reference only, this is not to be considered as a quote.
At the store pictured below 5 Aura and 4 Color Language graphics seen
in the photos cost about $300 to install. )
Each situation will vary depending on the number of windows and their
size
Window Masking Retail Support Guide

11. Frequently Asked Questions
Why are we offering these large format exterior graphics?
These graphics provide a solution for hiding the backs of fixtures when it is necessary to install them against the
window glass. They may also be used in sunny regions of the country or in stores with southern exposures as
screens to block color fading sunlight coming into the store where it can have negative impact on the shopping
experience or affect the product. .
How do I determine if the Window Masking Program will work in my store?
Consult with the Store Design and Color Specialist .
Do I need to take the measurements of the windows I need to mask ?
The Store Design and Color Specialist will coordinate the measurement of your windows.
How do I order the Window Masking Program Graphics?
Store Design and Color Specialist will contact the vendor to obtain a price quote. He or she will place the order with
the vendor upon your approval.
How much does the program cost?
Because each store is unique, each quote is a custom order. The cost of the graphics and installation will vary for
each location and will depend on the quantity and the size of the graphics ordered.
Why is professional installation required?
These are exterior graphics and may be very large and difficult to manage. Using professional installation will
protect your investment and insure a professional appearance that reflects Benjamin Moore’s prestige and quality.
How do I find a certified installer in my area?
The Store Design and Color Specialist will contact certified installer in your area who will quote the price and
schedule installation
How long can I keep the graphics?
While durable, exterior graphics can be subject to extreme weather or sunlight. The graphics may need to be
replaced after one year. Benjamin Moore will develop other Window Masking material built around new product or
promotions.
How will the program be Billed
Benjamin Moore will pay the vendor and will bill the store by direct bill or though Co-Op, or cladding allowance.
Window Masking Retail Support Guide

12. Next Steps
1. Contact your Store Design and Color Specialist
about your interest in the Window Masking
Program.
2. You and your Store Design and Color Specialist
will determine which graphics work best for your
store.
3. The window measuring process will be
coordinated by your Store Design and Color
Specialist.
4. Your Store Design and Color Specialist will
obtain a quote from the vendor.
5. Your Store Design and Color Specialist will
obtain a quote from a certified installer.
6. Once you have signed off on the quote, your
Store Design and Color Specialist will place the
order with the vendor.
7. Your Store Design and Color Specialist will
contact a certified installer to schedule
installation of the graphics based on the graphic
vendors projected ship date.
8. Vendor will ship the graphics to your store.
9. Window Masking Program is installed in your
store.
Window Masking Retail Support Guide