2 Apple Incorporated Cupertino, California November 14, 2019 Alberto Lopez, Innovation Manager Apple Innovation and Creative Committee Apple Incorporated Cupertino, California Dear Manager Lopez, Driven by the fast-growing pace of the internet and availability of tools, as an IT aspiring creator, my biggest concern is in the mainstreaming of protection and security in computerized systems as hardware. There is an increasing concern in the inadequacies that are present in software applications and vulnerabilities that are easily exploited by hackers and fraudsters on the internet. The root of the problem is no more extended software development but the capability of computers. I am assured that the company and its creative team have found many take consumer concerns to heart in the development of the next best creation. This is especially true in line with a growing concern of modern slave trafficking, black market trading, and significant data protection. Continuity in relying on only the software protection increases the chance of vulnerability creation in the systems in terms of operational cost, and so people will always go for free downloads. Given this, I am submitting an idea for the development of a new computer for apple with integrated protection hardware as an effort to reduce vulnerability gateways in computers. Sincerely, Fernando Fuentes Technical designer, Apple Incorporated A Proposal For A New Computer for Apple (2019-2020) Prepared for Apple Innovation and Creative Committee Apple Incorporated Cupertino, California By Fernando Fuentes Technical designer of Apple Incorporated November 14, 2019 Table of Contents Informative Abstract 4 Introduction 5 Overview 5 Objective 5 Background 5 Need 5 Benefits 5 Data Sources 5 Scope 5 Proposed Plan 6 Objective/Method 6 Cost and Budget 6 Projected Costs 6 Conclusion 8 Informative Abstract Working in the IT field provides insight into the development needs and the exposure of the public to vulnerabilities of a cyber-attack. In the same way that this problem is recognized, consumers’ disgruntlement comes with the cost of operation that is incurred after initial investments in purchasing a laptop. Therefore, there is a need for more concentration in hardware efficiency improvement and increase mainstreaming of security and protection in the production of a new type of machine for a more preventive approach. Introduction Overview Apple has been among the top companies in today’s PC market who have concentrated on the miniaturization of systems. This means that there has been an increasing lack of concentration based on hardware with more focus on maintaining high quality in the existing visual system. While this strategy is successful in selling luxury and loyalty, the company is quickly losing its customers due to the increase in the perception that “Apple does not allow any other software that is not bought.” This has led to a rise in the cust ...

1. 2
Apple Incorporated
Cupertino, California
November 14, 2019
Alberto Lopez, Innovation Manager
Apple Innovation and Creative Committee
Apple Incorporated
Cupertino, California
Dear Manager Lopez,
Driven by the fast-growing pace of the internet and availability
of tools, as an IT aspiring creator, my biggest concern is in the
mainstreaming of protection and security in computerized
systems as hardware.
There is an increasing concern in the inadequacies that are
present in software applications and vulnerabilities that are
easily exploited by hackers and fraudsters on the internet. The
root of the problem is no more extended software development
but the capability of computers. I am assured that the company
and its creative team have found many take consumer concerns
to heart in the development of the next best creation. This is
especially true in line with a growing concern of modern slave
trafficking, black market trading, and significant data
protection. Continuity in relying on only the software protection
increases the chance of vulnerability creation in the systems in
terms of operational cost, and so people will always go for free
downloads.

2. Given this, I am submitting an idea for the development of a
new computer for apple with integrated protection hardware as
an effort to reduce vulnerability gateways in computers.
Sincerely,
Fernando Fuentes
Technical designer, Apple Incorporated
A Proposal
For
A New Computer for Apple
(2019-2020)
Prepared for
Apple Innovation and Creative Committee
Apple Incorporated
Cupertino, California

3. By
Fernando Fuentes
Technical designer of Apple Incorporated
November 14, 2019
Table of Contents
Informative Abstract 4
Introduction 5
Overview 5
Objective 5
Background 5
Need5
Benefits 5
Data Sources 5
Scope 5
Proposed Plan 6
Objective/Method 6
Cost and Budget 6
Projected Costs 6
Conclusion 8
Informative Abstract

4. Working in the IT field provides insight into the development
needs and the exposure of the public to vulnerabilities of a
cyber-attack. In the same way that this problem is recognized,
consumers’ disgruntlement comes with the cost of operation that
is incurred after initial investments in purchasing a laptop.
Therefore, there is a need for more concentration in hardware
efficiency improvement and increase mainstreaming of security
and protection in the production of a new type of machine for a
more preventive approach.
Introduction
Overview
Apple has been among the top companies in today’s PC market
who have concentrated on the miniaturization of systems. This
means that there has been an increasing lack of concentration
based on hardware with more focus on maintaining high quality
in the existing visual system. While this strategy is successful
in selling luxury and loyalty, the company is quickly losing its
customers due to the increase in the perception that “Apple does
not allow any other software that is not bought.” This has led to
a rise in the customization of Apple PCs after purchase to break
that barrier, especially with consideration of the operational
cost involved in regular updating.Objective
This proposal explains the pathways to a vulnerability that is
created with the strategy that Apple uses and its failure. In this
way, it proposes the development of a new type of computer
with safety features incorporated an accounted for in the initial
investment during purchase. Background
For years, its loyal consumers have realized trust in Apple
products. The focus of the consumer was on purchasing the
products, especially in computers and phones as one way to
show belonging to a specific isolated group of individuals. The
association with class meant that the brand would be recognized
as such whenever it is encountered. In this way, the company

5. kept up with the protection of its consumers by increasing the
quality of production in every launch. The biggest selling point
has been achieving a sleek look, which has meant that some
security features in PCs have to be redirected to software
development putting more and more pressure on the consumer
to purchase their own. Need
According to a study by Jozwiak and Marczak, (2007) presented
in the IEEE conference, piracy involves duplication and
installation more that it is authorized. However, there are more
than 300 billion PCS and the market is still growing meaning
that with more expectations, there is more that is needed in
terms of protection. As a result, the possibility of developing a
program that in itself given the opportunity for a possibility of
it being cracked in the future. Therefore, more reinforcement is
necessary for protection from the mechanism development
aspect. Benefits
The implementation of this at the conception level in PC
production means there will be an increase in the ‘dongles’ with
hardware key that is external hence the integration of hardware
that could be provided by software producers into the computer
at manufacturing and production point. In this way, the
computer purchase will be more protected through a stronger
and more efficient internal real-time clock that provides the
date and time of the attack.Data Sources
The data from this proposal come from a different article
presented on the future of cybersecurity, technological
advancement, and the experience as a consumer. In addition,
working in IT means that I have heard a share in people
bringing in their PCs for modification, software updates,
security and firewall erection, and generally, to restore their PC
after data had been ransomed. Scope
The proposal involves a detailed plan of the several activities
that have been highlighted in the participation of this change.
These include objectives for suggesting a new computer, the
recommendation of a key area of focus during the
implementation and development process, the probable cost, and

6. feasibility that assesses the success potential of the new PC.
Proposed Plan
Objective/Method
Security and demand for the new computer in the market can be
attained through
· Conduct research on the PC market to understand customer
needs. Most of the time, the selling point of the PC is the idea
of luxury, there is a need to recognize that usability and
longevity are also a big consideration in the population
especially for gamers, and other IT groups. In addition, there is
sensitivity to the issue of return of value with the loss of
popular culture when it comes to the identification of the
capability of a system. Therefore, the functional aspect of PCs
plays an important role in enticing consumers to purchase PCs.
· Reduction of the operational cost after the initial investment
of the computer. The average initial cost of a Mac computer
costs $1,000, which is twice the cost of any other average PC
(Frucci, 2008). Updating software every year could cost up to
$250 meaning that there is a continuous investment required
even after purchase. Incorporating some of these needs into a
new computer while with high quality in mind will help in
boosting the reachability by an overall assessment of the
operational costs. In many ways, it will also justify and
rationalize the increased cost of the initial purchase.
· Work on developing the prototype. Creativity on paper has to
be translated to the physical product. This means that there is a
need for the formulation of a team of like-minded developers to
work on the development of a prototype that can be tested to
understand the impact of the functionality of this computer.
Available Resources
The resources needed include working office space, a modified
PC that runs on testing of the viability of this production,
existing documentations with agreements, and the technical
skills with a team of 5 people. Cost and Budget
In this proposal, we are working on a budget as shown in the

7. table below which has been estimated for the production of the
initial prototype. The proposed budget includes equipment and
salaries for personnel. Projected Costs
New equipment
Outer casing $200
Inner Built $250
Subtotal $ 450
Research
Market research on the gaps identified by consumers
$ 2,000
Research on available market options
$ 1,500
Wages and Salaries
Software engineer’s consultation
$ 5, 500
Hardware team (2)
$ 40,500
Assembling team (2)
$ 30,000
Subtotal $
10,000
Total costs (Prototype Development)
$ 89,050
Feasibility
With the increasing strength of the internet, such as the
introduction of 5G, it is the best time to come up with a new PC
that can easily be accommodated in the new system. At the same
time, faster internet means faster connectivity and thus faster
systems of security tracking can be incorporated with this
period of technological transition. In a population of 300 billion
PC users, taking a low estimate of 5 million users in the U.S
alone as the market for a new Apple PC, there are already
recognized populations that will likely replace their old
computers to be up to date with 5G enable equipment. 10% of
global PC users use Mac computer, this means there is an

8. existing group of loyal consumers where the strategy of
returning old systems for discounted pricing can be used to
increase the sale of the new computers (Keizer, 2018).
Conclusion
As the growing need for protection increases in the market,
Apple should tap into the growing niche and increase the
reachability of its customers. At the same time, with many
people owning the Mac PC and other Apple products, the sense
of luxury is losing its grasp on the population resulting in its
novelty wears off. Therefore, increase interest in the consumer
experience through caring about their safety and protection
increases the need for the brand. In view of future development,
I urge Apple to consider implementation and supporting the
development of this new product that will be a blueprint for
future developments and expansion.
Works Cited
Frucci, Adam. “Study: Average Mac Computer Price More Than
Twice That of Average PC,” Gizmodo, 08 Jun. 2008.
https://gizmodo.com/study-average-mac-computer-price-more-
that-twice-that-5033865
Jozwiak, Ireneusz J. & Marczak, Krzysztof. "A Hardware-Based
Software Protection Systems - Analysis of Security Dongles
with Time Meters," 2nd International Conference on
Dependability of Computer Systems (DepCoS-RELCOMEX
'07), Szklarska, 2007, pp. 254-261.

9. Keizer, Gregg. “Macs now account for 10% of active personal
computers,” Computer World, 13 Mar. 2018.
https://www.computerworld.com/article/3262974/macs-now-
account-for-10-of-active-personal-computers.html
1
Atlantic Coast High School
Jacksonville, Florida
November 15, 2018
Elizabeth Duncan, Health Board Director
Atlantic Coast High School Health Board
Atlantic Coast High School
Jacksonville, FL
Dear Director Duncan,
As a general practitioner, certified dietician and current mother
of two students attending Atlantic Coast High School, I am
concerned about the current health program being implemented
at the school.
Students at Atlantic Coast are not encouraged to participate in
any physical activities during gym class, even though the school
has enough resources to do so. I am certain that you and the rest
of the Health Board agree that the students are the priority,
especially their health. If Atlantic Coast’s current physical
education and health program continues, there is a possibility

10. that some student will contract long-term health conditions.
As a result, I am submitting the following health program
proposal for you to consider in order to better the lifestyle of
Atlantic Coast’s students.
Sincerely,
Dietician and general practitioner, Mayo Clinic
A Health Program Proposal
For
Atlantic Coast High School
(2018-2019)
Prepared for
Atlantic Coast Health Board
Atlantic Coast High School
Jacksonville, Florida

11. By
General practitioner and certified dietician
November 15, 2018
Table of Contents
Page
Informative
Abstract……………………………………………………………. 4
Introduction…………………………………………………………
…………....5
Overview………………………………………………………
…………..5
Objective………………………………………………………
…………..5
Background……………………………………………………
…………..5
Need……………………………………………………………
………….5
Benefits…………………………………………………………
…………5 Data
Sources………………………………………………………………6
Scope……………………………………………………………
………...6

12. Proposed
Plan……………………………………………………………………
7
Objectives and
Methods…………………………………………………..7
Cost and
Budget…………………………………………………………..7,8
Feasibility………………………………………………………
…………8
Conclusion……………………………………………………………
………….9
Works
Cited…………………………………………………………………
…..10
Informative Abstract
At Atlantic Coast High School, students have the
opportunity and the resources to demonstrate their physical
capabilities through extracurricular activities. Unfortunately,
the physical education program at the school does not have an
organized plan in order to encourage students to maintain a
healthy lifestyle during the general gym class.
Introduction
Overview

13. Atlantic Coast High School students are experiencing a health
dilemma, struggling to follow and maintain a healthy physical
program for its students. The following proposal addresses said
crisis. Nevertheless, the renovation of the school’s physical
education/health program depends on the Health Board’s
willingness to approve a long-overdue improvement of its
students’ health.
Objective
This proposal explains the situation regarding the current health
program at Atlantic Coast High School. Then, it recommends a
new and improved physical education and health program for
the school to implement in their gym classes.
Background
For years, Atlantic Coast High School has used a physical
education program that does not enforce any physical activity
from its students. As teenagers, it is recommended for them to
have approximately 60 minutes of any type of physical activity
every day, including aerobics and muscle/bone-strengthening
exercises (Centers for Disease Control and Prevention).
Need
The lack of physical activity performed by students at Atlantic
Coast High School could potentially cause long-term health
conditions such as obesity, diabetes, hypertension, and
cardiovascular diseases. Additionally, regular physical
inactivity could also have a negative effect on stress, memory,
and other cognitive performance.
Benefits
The implementation of this new physical education and health
program will not only prevent health conditions and diseases
but will influence the development of a healthy lifestyle and
even improve their self-esteem, self-confidence, and self-
discipline. Additionally, studies done by a psychology professor

14. named Justin Rhodes indicated that exercise helps enhance
cognitive flexibility (New York Times).
Data Sources
The data provided in the proposal comes from the Center of
Disease Control and Prevention, many years of research as a
certified dietician, and also my experience as a high school
graduate from Atlantic Coast High School.
Scope
The following plan includes a detailed number of new activities
the students can participate in, an outline of the organization of
new classes, costs for new equipment, jerseys, and feasibility to
assess the probability of success of this new program.
Proposed Plan
Objective/Method
We can improve the overall health of our students by taking
these steps:
· Reducing the number of students per class. On average, a gym
class section consists of about 30 people, but there are four
other sections cluttered together in the gymnasium. With
smaller, separate classes, teachers will be able to keep track of
each student’s performance and be able to guide everyone
accordingly.
· Have an organized schedule of sports played throughout the
year. If students are encouraged to participate in activities such
as soccer, basketball, and volleyball, they will have the
opportunity of trying out new sports and even find a new hobby
they might enjoy. Each student’s performance will be graded
based on effort and attitude.

15. · Implement a theoretic class during gym class. We can help
students have a deeper understanding of the importance of their
physical wellbeing by creating a less active but more
informative class which explains how to live a healthier life.
Available Facilities
The gymnasium, soccer field, baseball field and indoor sport
courts will be excellent facilities where students will be
encouraged to participate in the activities planned.
Cost and Budget
Our proposed budget is itemized in Table 1, listing the cost for
new equipment and current salaries for personnel
Projected Costs
New equipment
Balls (softball, kickball, tennis, etc.)
$100
Jerseys $100
Subtotal $200
Wages and Salaries
Physical Education teachers (4)
$8,000
Nutritionist/Health supervisor
$2,500
Subtotal
$10,500
Total yearly costs

16. $10,700
Feasibility
Atlantic Coast High School is one of the schools with the
highest obesity rates, along with four other public high schools
in Duval County. In a survey conducted for high school students
of the four high schools in the area, it was assessed that only
21.1% of students participate in at least one hour of exercise in
a week (Center for Chronic Disease Prevention). That means,
three out of four students do not exercise the recommended
amount. However, six months after the health program was put
into effect in Stanton College Preparatory High School in
Jacksonville, a survey was conducted in order to assess the
results and reliability of the program. It was found that more
than 50% of students were exercising at least three times a
week, and their academic performance improved as well.
In a research done by the National Center for Chronic Disease
Prevention and Health Promotion, it was said that students who
participate in physical activities regularly tend to receive better
grades, school attendance, and cognitive performance. As the
statistics below show, the upgraded program was successful in
bettering the health habits of high school students.
Conclusion
As a recognized public high school, Atlantic Coast should
reflect the same recognition for caring about their students’
physical wellbeing. With this incentivizing program, students
will be able to grow as healthy, active individuals with a
lifestyle that will make an impact in their bright futures.
I respectfully urge the Health Board to consider implementing a
new health program at the school, which will not require an
incredible amount of money or effort.

17. Works Cited
“Healthy Schools.” Centers for Disease Control and Prevention,
Centers for Disease Control and Prevention, 9 Apr. 2018,
www.cdc.gov/healthyschools/physicalactivity/facts.htm.
“THE TREMENDOUS BENEFITS OF PHYSICAL
EDUCATION IN SCHOOL.” The Tremendous Benefits of
Physical Education in School,
www.phitworld.org/Benefits_of_P_E__in_School.htm.
Reynolds, Gretchen. “How Exercise Could Lead to a Better
Brain.” The New York Times, The New York Times, 18 Apr.
2012, www.nytimes.com/2012/04/22/magazine/how-exercise-
could-lead-to-a-better-brain.html.
1
Atlantic Coast High School
Jacksonville, Florida
November 15, 2018
Elizabeth Duncan, Health Board Director
Atlantic Coast High School Health Board
Atlantic Coast High School
Jacksonville, FL
Dear Director Duncan,

18. As a general practitioner, certified dietician and current mother
of two students attending Atlantic Coast High School, I am
concerned about the current health program being implemented
at the school.
Students at Atlantic Coast are not encouraged to participate in
any physical activities during gym class, even though the school
has enough resources to do so. I am certain that you and the rest
of the Health Board agree that the students are the priority,
especially their health. If Atlantic Coast’s current physical
education and health program continues, there is a possibility
that some student will contract long-term health conditions.
As a result, I am submitting the following health program
proposal for you to consider in order to better the lifestyle of
Atlantic Coast’s students.
Sincerely,
Dietician and general practitioner, Mayo Clinic
A Health Program Proposal
For
Atlantic Coast High School
(2018-2019)
Prepared for
Atlantic Coast Health Board
Atlantic Coast High School
Jacksonville, Florida

19. By
General practitioner and certified dietician
November 15, 2018
Table of Contents
Page
Informative
Abstract……………………………………………………………. 4
Introduction…………………………………………………………
…………....5
Overview………………………………………………………
…………..5

20. Objective………………………………………………………
…………..5
Background……………………………………………………
…………..5
Need……………………………………………………………
………….5
Benefits…………………………………………………………
…………5 Data
Sources………………………………………………………………6
Scope……………………………………………………………
………...6
Proposed
Plan……………………………………………………………………
7
Objectives and
Methods…………………………………………………..7
Cost and
Budget…………………………………………………………..7,8
Feasibility………………………………………………………
…………8
Conclusion……………………………………………………………
………….9
Works
Cited…………………………………………………………………
…..10
Informative Abstract
At Atlantic Coast High School, students have the
opportunity and the resources to demonstrate their physical

21. capabilities through extracurricular activities. Unfortunately,
the physical education program at the school does not have an
organized plan in order to encourage students to maintain a
healthy lifestyle during the general gym class.
Introduction
Overview
Atlantic Coast High School students are experiencing a health
dilemma, struggling to follow and maintain a healthy physical
program for its students. The following proposal addresses said
crisis. Nevertheless, the renovation of the school’s physical
education/health program depends on the Health Board’s
willingness to approve a long-overdue improvement of its
students’ health.
Objective
This proposal explains the situation regarding the current health
program at Atlantic Coast High School. Then, it recommends a
new and improved physical education and health program for
the school to implement in their gym classes.
Background
For years, Atlantic Coast High School has used a physical
education program that does not enforce any physical activity
from its students. As teenagers, it is recommended for them to
have approximately 60 minutes of any type of physical activity
every day, including aerobics and muscle/bone-strengthening
exercises (Centers for Disease Control and Prevention).
Need
The lack of physical activity performed by students at Atlantic
Coast High School could potentially cause long-term health

22. conditions such as obesity, diabetes, hypertension, and
cardiovascular diseases. Additionally, regular physical
inactivity could also have a negative effect on stress, memory,
and other cognitive performance.
Benefits
The implementation of this new physical education and health
program will not only prevent health conditions and diseases
but will influence the development of a healthy lifestyle and
even improve their self-esteem, self-confidence, and self-
discipline. Additionally, studies done by a psychology professor
named Justin Rhodes indicated that exercise helps enhance
cognitive flexibility (New York Times).
Data Sources
The data provided in the proposal comes from the Center of
Disease Control and Prevention, many years of research as a
certified dietician, and also my experience as a high school
graduate from Atlantic Coast High School.
Scope
The following plan includes a detailed number of new activities
the students can participate in, an outline of the organization of
new classes, costs for new equipment, jerseys, and feasibility to
assess the probability of success of this new program.
Proposed Plan
Objective/Method
We can improve the overall health of our students by taking
these steps:
· Reducing the number of students per class. On average, a gym
class section consists of about 30 people, but there are four

23. other sections cluttered together in the gymnasium. With
smaller, separate classes, teachers will be able to keep track of
each student’s performance and be able to guide everyone
accordingly.
· Have an organized schedule of sports played throughout the
year. If students are encouraged to participate in activities such
as soccer, basketball, and volleyball, they will have the
opportunity of trying out new sports and even find a new hobby
they might enjoy. Each student’s performance will be graded
based on effort and attitude.
· Implement a theoretic class during gym class. We can help
students have a deeper understanding of the importance of their
physical wellbeing by creating a less active but more
informative class which explains how to live a healthier life.
Available Facilities
The gymnasium, soccer field, baseball field and indoor sport
courts will be excellent facilities where students will be
encouraged to participate in the activities planned.
Cost and Budget
Our proposed budget is itemized in Table 1, listing the cost for
new equipment and current salaries for personnel
Projected Costs
New equipment
Balls (softball, kickball, tennis, etc.)
$100
Jerseys $100
Subtotal $200

24. Wages and Salaries
Physical Education teachers (4)
$8,000
Nutritionist/Health supervisor
$2,500
Subtotal
$10,500
Total yearly costs
$10,700
Feasibility
Atlantic Coast High School is one of the schools with the
highest obesity rates, along with four other public high schools
in Duval County. In a survey conducted for high school students
of the four high schools in the area, it was assessed that only
21.1% of students participate in at least one hour of exercise in
a week (Center for Chronic Disease Prevention). That means,
three out of four students do not exercise the recommended
amount. However, six months after the health program was put
into effect in Stanton College Preparatory High School in
Jacksonville, a survey was conducted in order to assess the
results and reliability of the program. It was found that more
than 50% of students were exercising at least three times a
week, and their academic performance improved as well.
In a research done by the National Center for Chronic Disease
Prevention and Health Promotion, it was said that students who
participate in physical activities regularly tend to receive better
grades, school attendance, and cognitive performance. As the
statistics below show, the upgraded program was successful in
bettering the health habits of high school students.

25. Conclusion
As a recognized public high school, Atlantic Coast should
reflect the same recognition for caring about their students’
physical wellbeing. With this incentivizing program, students
will be able to grow as healthy, active individuals with a
lifestyle that will make an impact in their bright futures.
I respectfully urge the Health Board to consider implementing a
new health program at the school, which will not require an
incredible amount of money or effort.
Works Cited
“Healthy Schools.” Centers for Disease Control and Prevention,
Centers for Disease Control and Prevention, 9 Apr. 2018,
www.cdc.gov/healthyschools/physicalactivity/facts.htm.
“THE TREMENDOUS BENEFITS OF PHYSICAL
EDUCATION IN SCHOOL.” The Tremendous Benefits of
Physical Education in School,
www.phitworld.org/Benefits_of_P_E__in_School.htm.
Reynolds, Gretchen. “How Exercise Could Lead to a Better
Brain.” The New York Times, The New York Times, 18 Apr.
2012, www.nytimes.com/2012/04/22/magazine/how-exercise-
could-lead-to-a-better-brain.html.