The document discusses the target audience for a new media product and film called Dead Tone. The primary audience is men aged 15 and older due to the violence, action, and fight scenes typically appealing to men. Empire magazine would be a good publication to review the film since it targets men and film fanatics, and favors action/thriller films with complex plots and male heroes. Dead Tone is described as a psychological thriller with a complex plot, violence, and a male hero, making it a good fit for Empire's audience.

1. 4) Who would be the audience for your media product?
The main audience that our media product is aimed at is mostly
men, aged 15 and upwards, due to the fact it has a lot of features
that men typically find appealing in films: violence, action and
fight-scenes. A publication that would be likely to carry out
reviews of adverts for our film would be Empire magazine. It’s
aimed mainly at men and film fanatics, both of which I think
would be able to appreciate our film. Although Empire reviews
many genres of film, it seems to favour action/thriller films with
complex plot lines and male heroes. For the majority of the rom-
coms reviewed by the magazine, few got more than three stars.
On the cover of the magazine, there is typically a picture of a hero
from the latest blockbuster, action movie, which could be the
main character from our film. Due to the fact our film is a
psychological thriller with a complex plot, lots of violence and has a male hero, I think it would be
ideal for Empire. I think their female readers would appreciate the film because of its complex plot-
line and they may also feel sympathy towards the main character as he has no idea what’s happened
to him. The male readers will appreciate all the drama, action and fight scenes, as well as the plot.
Film Review
With atmospheric special effects and an intriguing plot-line, Dead Tone tells the story of Dan Smith
(Dan Bannister), as he tries to recover what happened to him, after a party from the night before.
Described as “The Hangover” of the thriller world, Dead Tone depicts a typical teen in an untypical
situation. Dan has to figure out what happened to him from the night before, but with a phone
number as his only clue he faces a gruelling challenge. From chases to explosive fight scenes, Dan’s
experience is incredibly gripping, not only because of the thrilling action sequences, but because of
the incredible journey Dan goes on throughout the film. The film has the viewer hooked from the
start because of the mystery surrounding Dan’s situation – there are so many questions that need to
be answered. Also, I’m sure many of the people watching the film have been in a similar situation –
you’ve had too much to drink and you can’t remember exactly what happened the night before, but
not like this. As Dan’s story unfolds, you realise there is so much more to this boy than just a
confused teenager. His family problems and his past represent what so many people go through but
in a way that all people can feel empathy towards him, which makes this film appealing to a wider
audience. Moreover the film’s intriguing special effects make it unique and the standout sound
effect of the dead tone sums up the film in a memorable way.