1. Beyonce
- Run the World
Genre = urban pop
Characteristics:
Focus on the artist and her power.
Choreorgraphy – group dances but beyonce in the centre
Change of costumes – big accessories and extreme outfits
The women are in objectifying outfits (revealing dress’s & stockings) and the men are
in army outfits but their roles are reversed i.e. the women are the strong ones and
the men are weak.

2. Visuals/lyrics
Video relates to the lyrics – e.g army of women showing their power in front of the
men.
Low camera angles emphasizing the superiority of the women.
Long shot of beyonce on her own in front of the army of men highlighting her
fearlessness.
Video relates to the lyrics Low camera angles
Wide shot of beyonce,
– e.g army of women emphasizing the
‘creating’ the boom
showing their power in superiority of the women
before saying ‘who runs
front of the men. – also, in control of big
the world’ highlighting the
Some of the women are animals adding to her
fact that she’s
wearing red which powerful image. E.g. the
intimidating.
emphasizes their power. tame lion.

3. Visuals/Music
Cutting on the beat with the dance moves
The dance routine compliments the upbeat music, as well as the editing
Example of the pace of the
An example of the music and
music changing along with the
dancing at a faster pace.
pace of the dance moves
When the pace is slower in the video beyonce
mirrors this giving the impression that she isnt as
tough until the pace picks up again and she puts in
the air as the car explodes giving her power back.

4. Need to sell artist
In order to ‘sell’ the artist to the audience, several things are considered
e.g costume changes to show a variety of ‘images’…
This shows how diverse
The artist would more likely
beyonce can be, as Group shot, however only
get endorsement deals if they
shown in this image she three people are dancing
can diversify themselves – so
is on horse back – which including beyonce herself
this portrait image could be a
portrays a powerful – this magnifies that shes
strong face of a make-up line,
image. the main character. She is
as the (gold) head piece
easily identified as she in
beyonces wearing creates a
in centre point and is
sort of un-spoken leadership
wearing gold.

5. Intertextuallity
The video ‘Run the world (girls)’byBeyonce references the
video ‘Hard’ by Rihanna…
This is because both videos
are set in the similar locations
– the desert
The image above shows
Beyonce,