Yacht Charter online solution presentation by Latitude 26

1. L AT I T U D E 26
Yachting SolutionS
Professional Grade
YA C H T C H A R T E R R E S E RVAT I O N
Miami - London - Zurich - Singapore

2. What are Your optionS?
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
H elping Yo u M ake THe
All our online applications are integrateD MoDules
designed for a particular vertical All our solutions adopt the same core
market. It allows us to develop structure allowing for code stability.
“custom applications“ fitting perfectly Separate modules allow to manage the
the needs of our clients. Great care in leads, communication with clients and
analysing the market for a particular presentation of featured listings on the
application was taken. Our solutions site.
come with pre-loaded validation
tables (countries,states,yacht controlleD Process
manufacturers,engines Our applications allow clients using
manufactures,equipment...) allowing our solutions to follow a clear process
to present a turnkey solution. and share responsibilities or access
between different levels of staff.
DesigneD for Vertical Markets
Designed for ease of use as well
as being a pleasure to the eye, our
solutions are multi-dimensional and
packed with features, tools and support
unavailable in standard packaged
solutions. We created a “custom“
application for a vertical market
bundled with features only found in
custom solutions.

3. ONLINE SOLUTIONS
Yachting charter clients the possiblity to
reServation check the boats available
This application allows private for a particular period , then
yacht owners or charter it allows them to make a
companies to maintain and reservation or request an
promote online their yachts availability.
available for charter. This
solution allows them to
present an online reservation
engine and an availability
calendar. It gives a potential
R igHT C HoiCes .
Niche Markets specialists
We are specialists in advanced development
solutions and high-
end, high-value
product and service “Simple, powerful, quick
presentations, and intuitive… ”
with a unique
perspective and
experience in niche
markets. We have
an intimate knowledge of the international
boating, yachting, and real estate products
and markets.
iNterNatioNal Markets kNowledge
Our offices in the USA and Europe allow us
to understand both markets. We take pride in
Call us today to START your project
establishing a solid business relationship with
the customers products, services and needs. (305) 394-9652

4. Yacht charter - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
onl ine YaCHT l isTings
The Yacht Charter Reservation screens allows to give a very good
solution was designed and developed presentation of the yacht to be
to answer the needs of private yacht chartered avoiding most of the
owners managing a single yacht as well questions by users.
as charter companies managing a fleet
The image gallery allows to easily
. Our solution allows them to manage
group images in different “albums”:
on a daily basis reservations and an
inside, outside, previous cruises,
availability calendar for each yacht.
activities... The flash uploader allows
ProMote your branD anD website to upload and resize images in bulk.
The Yacht charter reservation solution Then, you can reoder the images if
allows to present at the same time needed, change the album category,
news and content managed directly define the default image.
through the joomla CMS interface plus
Manage aVailability requests
use our component to offer a complete
The main challenge when receiving
reservation engine, yacht presentation
availability requests or reservation is to
and promotion.
be able to manage them efficiently and
Manage listings anD iMages rapidly. Our reservation maintenance
Our solutions present a very easy screens allows local or remote
to use interface and allows average reservation agents to review a request
internet users to maintain their listings. , establish a quote, send a quote or
confirm a reservation. As well really
A set of very detailed maintenance

5. ONLINE SOLUTIONS
make a difference when
requests are answered
rapidly and efficiently.
M anageMenT .
priNt oN deMaNd pdF brochures
Our solutions allow a user to request online a
brochure for a particular listing. The brochure
will be generated
on-the-fly by “Increase leads, Improve
the server based response time, Increase
on a template, closing ratios, improve
and immediately customer satisfaction”
emailed to the user.
The contacts of the
user are saved in the lead generation module.
You can then see at anytime who requested
information and you can follow-up.
oNliNe MagaziNe layout StyleS
Our solutions use a theme based system. It
allows to create every month a new issue of
your site like you would do for a magazine and
Call us today to START your project
a newsletter. The simple interface allows you to
select the yachts to be placed on the home page,
USA: +1 (305) 394-9652
add content like events or shows you will be
attending.

6. Yacht charter - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
onl ine availabiliTY
The Yacht Charter Reservation This request is saved in the requests
solution allows users to search the table. A notification is sent to the
availabilities based on a geographic reservation agent in charge of this
location, type of yacht, budget range, yacht.
dates range...
quote ManageMent
aVailability DisPlay The reservation agent can review the
The Yacht charter reservation request through the administration
solution allows to give instant screens. Then very quickly, the agent
availability to online users. Two can build a quote based on the options
levels are available in the display chosen by the client and send it. The
: Summary yacht information and client gets notified of the quote. he
detailed yacht information. The detaile can review it In The email or go online
dyacht information page will give a to review the quote information in his
great level of details about the yacht account.
specifications, amenities, activities,
reserVation Process
prices, image gallery...
The reservation process includes
aVailability request several pre-defined steps in order to
the availability request form allows users to confirm a reservation. It is very useful
request and confirm an availability for a specific when a large number of reservation
yacht as well as entering options: diving, agents access the system. The process
provisioning, airport pickup... will insure that all reservations are

7. ONLINE SOLUTIONS
managed in a standardized The reservation agent planning. Furthermore,
manner. A total of 7 or manager is able to the application checks
steps are available in the manage the standard if there are any special
reservation cycle: Quote rates, create special offers offers available and apply
sent, Quote accepted by from the administration them accordingly. The
the client, Date confirmed, area. When an availability application allows the
Contract sent , Signed request is received, the reservation agent to apply
Contract received from agent can see on the further discounts, review
Client, Deposit Received, same screen the yacht all the options requested
Calendar Blocked. planning as well as and price them in the
looking at other yachts quote.
M anageMenT .
oNliNe reservatioN eNgiNe
The Yacht Charter Reservation solutions allows
to bring more interactivity between the user and
the fleet presented
in the site. During “Increase leads, Improve
the setup phase, response time, Increase
each fleet manager closing ratios, improve
can define standard customer satisfaction”
charter rates,
special offers, option
prices (provisioning, fuel, diving, other activities)
providing a very clear and transparent reservation
process to an online user.
oNliNe Quote SyStem
All reservation agents have access to the quote
system where they can rapidly review the request
and price it based on extra services or options
Call us today to START your project
selected on the reservation form. The solution
offers a great flexibility in terms of managing rates
CH: +41 (0)91 210-2109
and options.

8. Yacht charter - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
R eseRvaTions
The Yacht Charter Reservation administration and manage their
solution offers a standardized requests. It allows sites to have
reservation process through a pre- indepedendent reservation agents
defined 7 steps process. accessing part of the system to
manage the yachts they are allowed.
local reserVation agents
The Yacht charter reservation solution Manage reserVations
allows “in office” reservation agents All the reservations follow the same
or managers to access the system online process, where reservation
in order to review the requests for agents need to obtain a quote
availability and prepare the quotes. confirmation, receive a signed contract,
Managers can update rates, create receive a deposit in order to confirm
special offers, maintain the documents a reservation. As well a library of PDF
library: contracts, provisioning documents can be maintained in order
forms... They would access the to give access to agents and clients to
maintenance screens from the front standard documents which need to be
end administration. Based on their signed. Documents can organized by
permission levels, they would be able type, contract, insurance, services... It
to access authorized menus. allows managers to update from time
to time the documents if needed and
reMote reserVation agents
have all agents or clients access the
Remote reservation agents can as
latest stored versions.
well at anytime login in the front end

9. ONLINE SOLUTIONS
M anageMenT .
clear reservatioN process
A clear reservation process is very important
when you have reservation agents from different
countries accessing
The System to “Increase leads, Improve
manage their response time, Increase
yachts. They need closing ratios, improve
to understand the customer satisfaction”
reservation policies
of the charter
companies and have access to the information
needed to ocmplete their tasks.
docuMeNts library
Charter All documents needed to be sent to the
clients or received with a signature are available to
the reservation agents and clients online. It gives
the possibility to present always the latest version.
Call us today to START your project
UK:+44 (0)20 7078-4226

10. Yacht charter - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
C HaRTeR b ases
This version of the Yacht Charter yacht Maintenance ManageMent
Reservation solution is starting as well This new version introduces as well
an integrated approach of the yacht basic yacht maintenance planning
charter management. calendar and tasks to be completed.
Future versions will bring more
crew ManageMent
functionalities in terms of a full yacht
This version of the Yacht charter
maintenance application as well as
reservation solution introduces the
checklists for new yachts entering or
basis for future enhancements and
leaving the fleet
a complete crew management. At
present, crew personnel can be charter bases staff ManageMent
allocated to a particular charter base Charter bases staff have as well a
and yacht. At the same time, a yacht complete profile. It allows charter
is booked, the planning of the crew agencies to know the persons in
personnel is as well updated to show each base with contact details,
crew availabilities. Each crew member qualifications... Part of the information
has a complete profile and resume. is shown on the charter bases
Contact details allow the yacht charter directory. Most of the information
company to contact them if needed. As however, is accessible only by the
well each crew personnel can maintain charter agencies and reservation
his resume with experience, miles agents.
logged, qualifications, certifications...

11. ONLINE SOLUTIONS
M anageMenT .
Fleet MaNageMeNt
Our solutions allow to manage a complete fleet
located around the world. Bases profiles, rates
profiles , insurance
profiles allow to “Increase leads, Improve
quickly create new response time, Increase
yachts when they closing ratios, improve
enter the fleet. customer satisfaction”
charter bases
MaNageMeNt
Charter Bases have their own profile with contacts
details, staff name, crew allocated to a base. Bases
are shwon in the online directory and are part of
the search crtierias.
Call us today to START your project
UK:+44 (0)20 7078-4226

12. Yacht charter - FeatureS
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
bui ld Yo uR b Rand !
aDMinistration features (Partial list)
Administration Component Allows to manage the entire application through a web
browser.
Application configuration Application includes a parameters panel allowing to change
settings at the application or content level
Listings Management Complete listing management module. allows to change
specifications, amenities, upload images.
Validation tables management The application includes many validation (country, state,
manufacturers, quick entry...). It brongs very good data
integrity to the information.
Permissions Management Permissions for registered users, staff, administrators can
be adjusted
Listing Layouts Allows to select tabs and fields presented in the listing
template. You can define as many templates as necessary:
power boats, sailboats, equipment....
Images & videos Gallery Allows to upload images (automatic resizing and water-
mark). video in flv format or call from youtube.

13. ONLINE SOLUTIONS
coMMunication features
Fax over the internet platform If you want to have the possibility to fax brochures or other
documents to users, a fax platform integration is available.
There is an additional cost to use the platform.
SMS over the internet If you want to have the possibility to send sms messages,
an integration with a sms platform is available. There is an
additional cost to use the sms message platform.
M aRkeT Yo uR WebsiTe.
Marketing & ProMotion features (Partial list)
Newsletter module Allows to manage users registering to receive a newsletter.
you can design a newsltter every month and email it to the
subscribers.
Print-On-Demand PDF Users can request a brochure about a specific listing or a
complete magazine of all listing (max 50 listings). The pdf
will be generated on demand and the contact information
from the requester will be saved in the leads table.
RSS Feeds RSS Feeds are a very good way to increase dramatically
the traffic to a site. Listings are posted automatically to dif-
ferent feed aggregators. Feeds by broker,manufacturer...
Web Services API. A web service API allows to post listings automatically to
* Available may 2009 sites like backpage, google base, oodle... You can select to
post listing images to facebook and your videos to youtube.
All this “viral marketing“ will increase traffic to your site.
SEOs configuration module This module allows to change parameters concerning the
generation of the urls and the metatags information.
Automatic listing to Network Latitude 26 manages a network of over 40 web sites tar-
* Available may 2009 getting the yachting industry. Your listings can be posted
without charge to our network. It will increase traffic.
Widget and flyer management This module generates html code specific to posting to
* Available may 2009 craigslist. You can simply cut and paste.
The code for a flash widget allows to place your listings
on any site and it will call and present your listings on the
page.

14. Yacht charter - FeatureS
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
bui ld Yo uR b Rand !
listings & leaDs ManageMent features (Partial list)
Listings Management Allows to manage all listings through a web browser. Main-
tenance screens include several filtering modes and search
function to locate easily a listing. Listings status follow the
life cycle: inactive, published, sold, archived.
Requests Management All online requests are recorded in the availability requests
table. As well an email notification is sent to the staff per-
son responsible for handling the online requests in the
company: agent, manager, assistant... Management dash-
board is available to track the number of requests received
and the average time to answer. Quality of services indica-
tors track the response time.
Images Management Users can upload images in bulk through a flash uploader.
Then , they can add a title to each image if they want to.
Reorder the images and define the default image appearing
in the result lists as a thumbnail.
Private Messaging A private messaging module allows to communicate in-
side the application. ie brokers can communicate between
themselves. Registered leads can communicate with bro-
kers and management. This private messaging module al-
lows to avoid the problem frequently encountered where a
recipient does not receive an email because it was blocked
by spam filters on the ISP server.

15. ONLINE SOLUTIONS
M aRkeT Yo uR WebsiTe.
shoPPing cart & aPProVal features (Partial list)
Integration Virtuemart The listing packages are configured in our component and
linked to virtuemart products. The start of the purchase
process is made in our component through a wizard. The
user can review the packages and select one. Then, the
information for the package is sent transparently to the
virtuemart shopping in order to finalize the checkout and
process the payment online.
Order Management The financial part of the order management is done in
Virtuemart . However our component retrieves some in-
formation in order to know the package purchased by the
user. Then, our component manages the publishing dates
and the features of the pacage purchased. (number of im-
ages...)
Publishing Approval The site administrator can review the ads posted in order
to make sure they respect the site policies. If they are in
compliance, he approve the listings and they become live.

16. Yacht charter - preSentation
Helping you make the right choices.
Latitude 26 offers a selection of commercial grade applications catering to the
yachting vertical markets. Our solutions run on the Joomla 1.5 platform.
advanTages
The Yacht Charter Reservation
solution combines in one application
Priority to the business Process
the power of the CMS joomla with a
We develop all our applications with
complete reservation engine, quote
the business owner in mind. Thus
system and reservation process
we start by defining what should be
customized for the yachting industry.
the process, validations and then we
flexibility of JooMla develop the solution. This approach
The advantage of using Joomla allow us to bring needed features as
1.5.x as the core is that site owners well as controlled process in order to
have access to the large selection of offer a professional solution.
templates, modules, plugins available.
Professional suPPort
While presenting a very standardized We offer a professional support. We
interface, it allows to find professional firmly believe that our customers need
templates fitting any project. to be able to call at anytime to have an
answer to their question or problem.
eVolution of our solutions
Since we do not have to spend time
on the core functionalities of the
core application, it allows us to bring
more features to our components and
modules.

17. “Clear and simple
interface, powerful
marketing features.”

18. YA C H T B R O K E R S
YA C H T D E A L E R S
YA C H T C H A R T E R R E S E RVAT I O N
DOCKS & SLIPS
CREW MANAGEMENT
Contact us at
L AT I T U D E 2 6
Miami: + 1 (305) 394-9652 - USA latitude 26 is made up of a
dedicated team of individuals
with years of international
London: + 44 (0)20 7078 4226 - UK marine experience, together
with professional designers,
developers and advertising
Locarno: + 41 (0)91 210-2109 - CH personnel. We work closely
with clients to see all projects
undertaken to successful
Miami, FL USA - Fax +1 (866) 478-0343 fruition. the team members
of latitude 26 have been
involved in the international
145-157 St John Street - London, UK marine industry since 1987.
Having been a part of
events and yacht shows
www.latitude26.co.uk including the Fort lauderdale
email: support@latitude26.co.uk International Boat Show, the
miami Boat Show and more.