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Yacht Brokerage solution for joomla by Latitude 26


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brochure Yacht Brokerage solution for joomla by Latitude 26. custom joomla development. author Olivier Baelde. visit for complete details.

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Yacht Brokerage solution for joomla by Latitude 26

  1. 1. Yacht BROkeragebrokerage - dealerships - social networks - syndication - magazines - brochures - marketing
  2. 2. indexlistings management social media marketing listings syndicationmagazines publishing yacht brochures Yacht marketing
  3. 3. yacht brokerage The Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealer- ship companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables ac- cesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is inte- grated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on“ most advanced yacht your web site is not enough to reach potential buyers. A good marketingmarketing solution. ” strategy is to reach propects where they are most likely to be.
  4. 4. Yacht listings management includes custom templates for motorExtensive and powerful features are yachts and sailboats.included in the Yacht Brokerage solu- The Yacht Brokerage solution allowstion for joomla: Detailed yacht listings to present professionally the inven-maintenance screens, High quality tory while giving a very quick ad easyPDFs generation, Social networks management interface to the brokersposting, RSS and XML feeds syndica- and dealers. A lead management areation, Web Services synchronization, gives the opportunity to brokers toCRM area. manage quickly the requests whileThe Yacht Brokerage solution allows a keeping an history.yacht broker/dealer company to man- Administration: Front-End and Backage and promote online an inventory end administration. Allows multipleof new and used boats. brokers managing their listings in theThe Yacht Brokerage solution already front end.
  5. 5. FeaturesListing Management: Pre-loaded steps can be modifiedbased on the ing... All the requests are saved intemplates for Sailboats, Power Yachts. company’s process. tables. email notifications are sent toFields and tabs can be published or brokers and broker can process theunpublished from the backend. Flex- Brokers Contacts: Brokers, Broker- request accordingly.ible layout. age companies have an extended set of fields in order to enter all their Forms Builder: All Online forms areValidation tables: Over 110 valida- contact information. Offices location linked to a data dictionary allowingtions pre-loaded: yacht make , engine and contacts management is included to add or change fields for a specificmake, electronic, electrical.... offering a for brokerage companies with several forms.turnkey solution. locations. Bulk Images Upload: Images are up-Sales Cycle: Built-in Sales cycle allow- Lead Management: Different Online loaded through a flash utility allowinging to categorizes the yachts : for sale/ forms allow site visitors to request for the bulk upload and resizing of thecontract pending/sold. Sales cycle more information, a yacht visit, financ- listing images without timeout.
  6. 6. “ Integrated social media posting and marketing. ”social media marketing the exposure of the listings. A manualPowerful and integrated APIs: scheduler is accessible through thePowerful & Integrated Syndication control panel maintenance screenServices: Our Solution offers a very in order to post manually to socialpowerful synchronization tool in order network. However the recomendedto increase instantly the visibility of way is to use the application cronjobthe listings in the Longitude 64 Yacht- scripts in order to schedule automaticing Network composed of over 40 postings at regular intervals.web sites (and growing) targeting theyachting and luxury markets. This outstanding integration allows a brokerage company to update auto-The Yacht Brokerage Solution is matically major social networks asintegrated through APIs with several soon as an update is made to a yachtsocial networks in order to maximize listing. It brings constant updates to
  7. 7. social networks accounts making them Current integrations with Social net-live and alwaqys brigning new content works APIs are:or images. Facebook, Twitter, Scribd, Issuu, Slide-Your social networks accounts will share, Flickr, Docstoc, Flickr, Picasa,appear constantly maintained and will to turn visitors into followers orfans extending once again the visibil- Automatic XML Feed Generation isity of your yacht listings. integrated with: Olxif your brokers had to manually Vastupdate 15 social networks, they will Oodlespend a considerable amount of timeto do a repetitive work. Automatic yachting XML Feed Gen- eration is integrated with: The Yacht Market Boat 24 Boatshop 24 Boats and outboards Jameslist... It uses the openmarine xml standard.
  8. 8. listings syndicationThe Longitude 64 Yachting Network Automatic Synchronization: The syn-Syndication: The Longitude 64 Yacht- chronization is automatic between ouring Network is a syndication of web client site and the Longitude 64 Yacht-sites targeting specific users in the ing Network when the subscriptionyachting market: sailboats, power starts. Every 24 hours, New listingsboats, geographic locations, specific and updates will be synchronized withbrands... the Yachting Network automatically.At present 15 sites are part of thisnetwork. All the customers using our This feature adds to the exposure ofapplications have the possibility to the yacht listings by syndicating themsubscribe to the automatic syndica- to multiple websites. It increases thetion service in order to increase the visibility to our clients while increas-exposure of their listings. ing as well the search engines rank-
  9. 9. Featuresings and multiple links.Yacht Listings are as well distributedin RSS feed format to different sub-scribers and feedburner.XML feeds are syndicated to genericthird party web sites like Olx, Vast,Oodle. It helps in increasing backlinksto the client’s website.This strategy of syndication and
  10. 10. “ Printed or electronic magazine version”magazines publishing graphic chart for an additional cost. com,,, slide-The Yacht Brokerage solution for, The Social Mediajoomla generates high quality PDF High quality PDF Generation Posting Scheduler is accessed throughmagazines. All PDF magazine listings a maintenance screen. (useful wheninclude a qrcode generated in order The Yacht Brokerage solution for you make frequent changes and needto offer a quick access to the listing joomla generates high quality maga- a revised copy immediately), or thefrom mobile phones. Companies using zines. Magazines are generated by our tasks scheduled can be run at regularthe Yacht Brokerage solution can now platform as a special service to clients intervals through an automated taskpresent high quality corporate maga- using our yachting solution. (cronjob).zines to clients and prospects. We cangenerate every month a monthly cor- The integration with social networks is A monthly magazine (electronic orporate magazine with current listings. done through the Social Media Posting printede version) allows to establishWe can create custom design for the Scheduler. It allows to upload auto- your brand by providing to potentialmagazines matching the company’s matically the PDF magazines to scribd. clients a document they can read of-
  11. 11. fline with all your listings and con- We generate several magazines in ourtacts. standard foramt every month in order to maximize the exposure. We can asAdobe inDesign Workflow integra- well design a specific format for cus-tion tomers who want to create their own corporate magazine while including allWe are able to generate monthly mag- the yachts currently for sale.azines in Adobe Indesign through thegeneration of an xml file compatiblewith the Indesign workflow.This integration provides the bestsolution to create and generate amagazine including articles and cur-rent yacht listings. It allows brokeragecompanies to provide on a regualrbasis news and events as well as thecurrent yachts available for sale.PDF magazines generated can beaccessed through an online viewerdirectly on a client’s website. And atthe same time, it is posted in all theonline documents sites maximizingthe visibility and exposure.By distributing electronic versions inPDF format, you decrease dramaticallyproduction and printing costs whilegiving to potential customers a formatsuitable to read offline.
  12. 12. yacht brochuresThe Yacht Brokerage solution for joomla generates high We can create custom design for the PDFs and brochuresquality PDF flyers and Brochures. All flyers and brochures matching the company’s graphic chart for an additionalinclude a qrcode generated in order to offer a quick access the listing from mobile phones. The Yacht Brokerage solution for joomla generates highCompanies using the Yacht Brokerage solution can now quality PDF flyers and Brochures. PDF flyers and Brochurespresent high quality yacht brochures to potential clients. can be generated manually through a maintenance screen.(useful when you make frequent brochures and Flyers to, copy immediately), or the uploads canchanges and need a revised copy im-,, slideshare. be run at regular intervals through anmediately), or through an automated net, automated task (cronjob).task (cronjob). The Social Media Posting SchedulerThe integration with social networks is is accessed through a maintenancedone through the Social Media Posting screen. (useful when you make fre-Scheduler. It allows to upload the PDF quent changes and need a revised
  13. 13. custom brochures designOur advanced PDF generation allows us to create custom design tem-plates to match your company’s graphic chart.Our high quality PDF generation uses a set of templates and over80 parameters in order to adjust the format of the tem- plates.It allows to add additional articles or advertisement in thebrochures as well as news, events .The PDFs are generated directly on the applica- tion’s server.Once a listing is created, a maintenance screen allowsto generate immediately PDF flyers and brochures for thelisting. Or it can be generated auto- matically at regularintervals through an automated task.Templates can be modified to match exactly the formatrequired by a client for an additional cost. The flexibility ofour application and architec- ture allows to create high qualityappealing PDF documents. This feature is not available in the competi-tions’s solutions. It is available in standard in all our solutions.
  14. 14. yacht marketing Platform the reach to social networks, it does ated. The success in establishing aThe most costly decision a market- not appear anymore as a cost effec- long term approach is to consider, asing or sales manager will take when tive solution in a long term strategyh. the central point, the company’s web-implementing a marketing strategy All third party listings sites rely on site. ie the single point of entry for allwill be to rely entirely on third party traffic to their sites in order to be able listings should be your website. Then,websites to acquire new contacts and to charge yacht brokerage and yacht syndication to third party listingspromote the yacht listings. This deci- charter firms. Thus, they will most of websites specializing in the yachtingsion is mostly taken due to the appar- the time prevent this traffic to leave and to social network will take place.ent easy setup and maintenance third their site unless it goes to a paid ad- This data flow will allow you to gener-party listing sites seem to provide. vertisement. ate inbound traffic back to your siteHowever, when analyzing carefully and not to other sites. You will havethe features provided, as well as the The data flow of the listings between the control over the data providedpossibility to create inbound traffic the company’s website and the out- to the external sites. Contacts andto the company’s website or expand side world must be carefully evalu- leads coming to your site once will
  15. 15. most likely come back to your site on Clients using our yachting solutions third party listings website where theya regular basis. A powerful outbound have their listings posted automatical- will dictate their marketing strategy tostrategy for the listings is to target all ly to Flickr, Picasa, Wordpress, Blogger, you and make it very difficult for youavailable social network and docu- Olx, Oddle, Vast, Openmarine. Then, to reach potentials clients through allment or images sharing sites. Through PDF brochures generated are posted available social medias.APIs, you can automate the posting to Issuu, Scribd, Slideshare, Docs-of listings information and brochure toc expanding the reach and search In a long term strategy, all inboundto a large array of sites which are not engines indexing. And a new ser- traffic must go back to your site. Thisused by third party listings websites vice launched this month is through way, if you decide to stop listing on ato avoid loosing traffic. Nowadays, you the magazines listing all the yachts particular third party listings website,can maximize your exposure on social from our clients and generated in 3 most of the traffic will still flow tonetworks relatively easily by selecting versions: print on demand version, your site through the other channels.a yachting solution already integrating electronic version and ipad version. On the other hand, if you stricly listthe APIs to post automatically. The goal in creating your marketing on third party sites, the day you stop strategy is not to get linked to a single paying them, you “disappear“ from theFurthermore, third party listings internet world...websites will not have any incentivesto integrate your listings with socialnetworks or other sites in order tokeep the traffic on their site. You mustput in place a well toughtout strategywhich will syndicate listings to genericlistings sites. (Olx, Oddle, Vast...), thirdparty listings sites specializing inyachting through the openmarine. orginitiative for example: It allows you togenerate a standard xml feed and postit to several sites through a subscrip-tion. Then, post the listings to your fa-cebook and twitter account. We wentfurther in the integration of our yacht-ing solutions with a large array of APIs.
  16. 16. Iphone App - coming soonThe mobile access is becoming more During the summer 2011, we will beand more the first mode of access to prototyping the iphone and ipad apps,information and content. The development will be conducted during the last quarter of 2011 with aWe could not ignore this fact in the scheduled release date of decemberroadmap and development strategy of 2011.our solutions. This app will close the circle of ourScheduled for the end of the year 360 architecture where you will be2011, Our yachting solutions (execu- able to reach your potential clientstive and corporate ) will include an through all available channels andiphone app and an ipad app in order reach your potential clients wher-ever they are.
  17. 17. iPad version - coming soon like format.The Ipad app version has a scheduled The ipad version will allow to pro-release date of december 2011. vide a new experience to potential Once our apps are released, all prior clients looking for a yacht. clients will receive the apps versionsThe ipad app will include as well as part as the yearly upgrade plan.the access to the full versions of the Videos and extensive listing informa-monthly magazines. tion will be presented in a magazine
  18. 18. yacht brokeragebrokerage - dealerships - social networks - Syndication - magazines - brochures - marketing London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype Web Contact