Steljes Productive Marketing Communications


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Working with some of the world’s leading technology innovators, Steljes has developed the Business Productivity Suite to help you change the way you work for real and lasting benefit. The Business Productivity Suite comprises of the cream of today’s productivity technology, under one roof, designed to address five focus areas that businesses tell us they need to make more efficient: meetings, video and data conferencing, workspaces and flexible working, training and marketing and communications.

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Steljes Productive Marketing Communications

  1. 1. productivemarketing andcommunicationsGet your messaGe to market faster with less cost –throuGh a hiGh impact mediumThis is Business ProducTiviTy
  2. 2. this isproductmarketincommuniJust had a tough meeting with our CFO. Why is it that some of the most expensive Added to all this is that we have a lot ofBudgets have been cut again, but guess and resource-hungry parts of campaign internal change going on and planned forwhat? The targets have stayed the same. development are production and delivery to the future, so I need to ensure we effectively our in-store environments? This isn’t adding communicate to our employees. We knowThe challenge is that we’re launching a lot of value – it takes weeks and costs us a fortune: from bitter experience that email is thenew products this year and so the resource just for printing thousands of posters and default internal communication tool – but itdemands on marketing have gone up. then reprinting them only weeks afterwards. just doesn’t have the impact we need. I wantHow do I do more with less? My top priority I want to be able to get campaigns to market to use our office environment to better effectis balancing efficiency and effectiveness – fast – faster than our competitors and with – how can I capture the hearts and minds ofgetting better results and outcomes, but less ‘dead time’ – the three weeks of our people when they’re taking breaks, usingachieving this with less cost, less time production and delivery are three weeks the coffee areas, working within the flexibleand less resource. where we miss out. campus areas?What I really want is the ability to focus And I want more impact from the campaigns We need to do the same things, but I juston what’s valuable. we put out there, and more flexibility. I want need to change the time, the way, the place to use more visual, digital mediums within that we’re doing them. We need to change our in-store environments – and be able to the way we work. change campaigns instantly, any time during the day. I know that if I do this, I’ll deliver a far greater return back to the business.
  3. 3. £88bn 93% Non-productive time costs the UK 93% of survey respondents stated £88 billion a year. that improving business productivity Source: Proudfoot Productivity Report is a key business objective for their organisation. Source: Steljes Productivity Reporttiveng and ications. WE’VE PROBABLY ALL FACED SIMILAR ISSUES ON A REGULAR BASIS. BUT STELJES BELIEVES THERE IS A WAY FORWARD. EFFECTIVE MARkETING AND COMMUNICATIONS IS CRITICAL FOR BUSINESS SUCCESS AND THE TIME, THE WAY AND THE PLACE THAT WE COMMUNICATE CAN CHANGE. TODAY. read on, and Take The firsT sTeP Towards a very differenT scenario. 1 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  4. 4. 81% 81% of marketers cite operational efficiency as their top strategic priority. It’s recognition that they need to evolve their people, processes and technology to better support the business and engage with customers moving forward. Source: Accenturedeliveringthe rightmessage,in the rightway, at theright time.2 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  5. 5. 90%Over 90% of stores surveyed had MEDIATILE HAS BEEN A GREAT VEHICLE FOR US TO GETmissing point of sale materialswhich impacts on sales. DIFFERENT MESSAGES, IMAGES AND VIDEOS TO THE SHOPSource: Pierhouse FLOOR. IF ROLLS-ROYCE GROWS, THE MEDIATILE SYSTEM CAN EASILY GROW WITH US. Chuck Gose, Internal Communications Manager, Rolls-RoyceIn times of change, it’s more important The cosT of In a crowded market,than ever to get your message across. But campaign delivery It’s all about Impactthis is no easy task. Customers and staff Marketing departments have come under Consumers are faced with an almost infiniteare bombarded with multiple messages, increasing pressure from the FD or CFO. choice of where to spend their money. Walkin every medium imaginable. New ways of Every cost is scrutinised and the value to the along any high street, and it’s poster afterengagement are needed: ones that enable business questioned. Unsurprising then, that billboard after window display. To stand out,faster, more dynamic routes to market, ones 81% of marketers recently cited ‘operational you need to up the ante in terms of impactthat will successfully get through and make efficiency’ as their top strategic priority. and impact, and at the same time cut theeffort and cost of delivery. Where marketing and finance often agree is the Internal customer – that the cost of actual campaign delivery is makIng your message heardTime waiTs for no man, still high, often wasteful. Print and delivery of As organisations go through unprecedentedespecially markeTing nationwide in-store point of sale campaigns levels of change, it’s never been moreBeing first to market can be everything. cost – and many organisations want a better important to communicate and engageFor a brief time you have no competitors, way to get to market. with staff as effectively as possible. Internalno price erosion – and you’re instantly seen communications need to change to respondas a leading innovator by your customers. so liTTle space, – over 25% of companies believe internalBut getting there fast is no easy matter. so much To say communication problems are a barrier to Within a retail store or financial services improving productivity. Quite simply, old style branch environment, space is at a premium. communications and ignorable email just In many cases, the workable space for aren’t doing the job. promotional messages is highly limiting – and with a need to regularly update demonstrate return campaign messages and product details, on Investment the challenge is how to make limited Whether it’s communicating to 10 million space work for the business. retail customers or engaging the hearts and minds of 1,000 staff – all investments in marketing and communications must show a valid return on investment. how do you make thIs all work better?3 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  6. 6. get yourmessageto marketfasterwith less cost – throuGh a hiGh impact medium4 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  7. 7. 25%Over 25% of companies believe THE MEDIATILE DIGITAL SIGNAGE SOLUTION IS SO EASY TOinternal communication problems area barrier to improving productivity. USE AND WE CAN CHANGE THE SCREENS WITHIN MINUTESSource: Proudfoot Productivity Report ENSURING THAT THE PUBLIC HAS THE LATEST INFORMATION AS SOON AS IT IS AVAILABLE. I CAN’T THINk OF ANOTHER SYSTEM THAT COULD GET OUR MESSAGE ACROSS TO THE GENERAL PUBLIC SO EASILY AND COST EFFECTIVELY. Shulah Jones, Senior Marketing Manager, Oldham CouncilWhether it’s outdoor digital displays to Perfect for leisure and hospitality venues Measure and learn – refine yourtransform the public information provision, wanting to entertain and develop their messaging in an instantvideo walls to engage staff and customers customers outdoors, our weatherproof Take advantage of digital response devicesat point of interest in office campus displays enable screens to deliver crystal which provide real-time analytics to help youenvironments, or digital signage to redefine clear messages – come rain or shine. understand the effectiveness of differentthe way in-store communications are delivered messages. And because you’re– Steljes has a range of solutions to help you Virtually any place that has printed signage – communicating through a digital medium,get a maximum return from your marketing bus shelters and payphone booths, shopping you can quickly adapt what you say and howand communications. This is Productive centres, the tops of petrol pumps – has the you say it – driving continuous improvementMarketing and Communications. potential to improve its worth with an and, above all, better results. upgrade to digital, dynamic messaging. Technology that pays for itselfOur proposition allows you to deliver at Generate an additional revenue streamthe point of interest. Employees have ROI – the benefIts Of by selling featured content on your digitalincreasingly ‘turned off’ to internal emails. ImpROved maRketIng and signage or outdoor displays.Using digital displays in office campus cOmmunIcatIOnsenvironments engages with staff duringthose precious time windows where Cut your costs, cut your timethey’re not focused on a deadline, or Signage production and delivery to a largetrying to ruthlessly cull an overfull inbox. branch network is costly, horrendously time-consuming, and let’s face it, doesn’tIn the furiously competitive retail environment exactly ‘add value’. Replacing old printedit’s hard to cut through – whether you’re communications with interconnected digitalselling mobile phones, financial services, or displays has been increasingly cost-effectiveunderwear. In-store digital signage makes – and when you assess the costs inherent inthe most of your often limited promotional producing and delivering campaigns acrossspace, and offers the chance to engage with the year, you have a highly compellingvideo and animated advertising messages, business case. And then of course, there’sdelivered instantly across your entire all that time you’ve Using a 3G cloud-based delivery Be first to marketmodel eliminates the traditional connection Eliminate the time wasted in campaignheadache and means your digital promotional production. With the latest in digital signage‘windows’ are all instantly connected and and media walls, your message gets tocontrollable. Update them all overnight, run market fast – so from idea to in-storedifferent targeted themes simultaneously, takes weeks less, giving you that valuableor change your message on the hour, head start.every hour – the power is in your hands.5 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  8. 8. where will yousee the potential?Whether it’s a Marketing Director looking make The righT imPressionto transform in-store communications or wiTh your cusTomersan HR professional needing to engage Company receptions can be changedemployees in a fresh way, Productive to impressive environments with digitalMarketing and Communications signage, multi-touch tables and videosolutions from Steljes can help. walls transmitting the latest and the best information about your company, yourhigh imPacT communicaTions products and services. Provide an interactiveacross Branch neTworks PR book on touch tables and video wallsIn retail, financial services and many other can be used to interact with your latestsectors digital signage solutions transform product information. It goes way beyondpromotions. They slash the cost and time the physical press clippings books andof marketing communications, whilst brochures so common in many receptions.improving effectiveness. You can changethe message for different locations, times making connecTionsand segments of your market and maximise wiTh The communiTyyour advertising space whilst eliminating Councils use outdoor displays to helpthe reliance on your IT department citizens get the information they need –to deploy or provide connectivity. with the ability to simply and cost-effectively support local initiatives and campaigns.engaging emPloyees You can deliver differentiated messages toaT office camPuses multicultural communities with differentIndoor or outdoor, digital displays mean languages or address different demographicyou can better engage with staff. From groups at varying times. It is alreadyfinancial announcements, internal launches transforming the way local governmentor challenging change programmes – the communicates with the community.way you communicate will alter forever.Receptions, social areas and canteens are all making The mosT of indoorspaces that can benefit from digital displays, and ouTdoor evenTsinteractive multi-touch tables and video walls. Outdoor displays add impact and interest at outdoor events – from sporting venues, pubs, clubs and hotels to other outdoor venues for special occasions. Moving indoors, customer events can become properly interactive by using audience response systems.6 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  9. 9. 67%67% of executives see effective THE BEAUTY OF THE MEDIATILE SYSTEM IS THAT IT ALLOWSmarketing and communications as akey issue driving business productivity. US TO SUPPLY REAL TIME, USEFUL INFORMATION TO OURSource: Steljes Productivity Report EMPLOYERS USING STATE-OF-THE-ART TECHNOLOGY. John Gallo, Vice President, Business Operations Rolls Royce Corporationscenario – agile markeTing, scenario: making You could use MediaTile digital displays toagile high sTreeT Presence inTernal communicaTions communicate to your employees within really communicaTe shared internal spaces, using video and otherImagine a retail financial services organisationthat, with productive marketing and Imagine an organisation that can really high impact methods. A one minute videocommunications, could deliver marketing connect with its employees. One that gets across more than 100 internal emailsmessages faster and more efficiently than recognises that continual ‘emails from HR’ ever could. Staff would be more engaged,ever before. You would no longer have to aren’t having the change impact they and critical change management initiativesplan, co-ordinate and pay for thousands of should – and that employees require a are more likely to be successful withprinted point of sale material to be delivered more interactive and visual medium to employees being ‘part of the programme’.across your dispersed branch network. break through and make them sit up, You could deploy interactive touch tables take notice, and change behaviours. within reception areas to make a lastingInstead of managing this logistical headache,week in, week out, you could instantly Imagine a company that utilises its office impression with customers visiting yourdistribute new campaign messages – from campus environment and innovative digital premises: put an end to brochure racks,responding to a rate rise before competitors, media to properly engage with its staff – at and make those few minutes of dead-timethrough to launching multiple products at those all-important moments of downtime: a memorable experience with an interactiveonce within a limited retail space estate. away from ‘work mode’ and when they are company overview for your customers and most receptive to communication. prospects to engage with.No longer would you suffer the timelagfrom campaign sign off to in-store launch– physical production times disappear, andso too does the precious wasted marketingbudget involved. You can control themessage and content without the need togo through your IT department or specialistsupport team. Now, the campaigns youcan deliver use more innovative, highimpact digital signage across your branchnetwork – all centrally controlled across acloud delivery model, updated and adaptedat a touch of a button. This results in abetter in-branch cross-sell rate, and givesyou industry award-winning campaignsthat reward the results you’ve delivered.7 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  10. 10. 8 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  11. 11. 92%92% of survey respondents agreed that THE FOCUS IS SWITCHING FROM COST CUTTING TO FINDING WAYSbetter business productivity would givethem a competitive advantage. TO DELIVER PROFITABLE GROWTH – WHICH MANY BELIEVE WILL BESource: Steljes Productivity Report ACCOMPLISHED BY ATTRACTING AND RETAINING CUSTOMERS AND RUNNING A MORE EFFICIENT MARkETING ORGANISATION. Source: Accentureproductive marketingtechnologySteljes continually researches the market and inTeracTive video wallsassesses which products and manufacturers Interactive video walls from NECoffer the most innovative solutions, to suit incorporating SMART DViT™ (Digitala range of client budgets. Our Productive Vision Touch) Technology to provideMarketing and Communications portfolio, surface interactivity work brilliantly inpart of the Business Productivity Suite receptions and communal spaces. Theyof solutions, comprises of a range of allow you to communicate with staff orcomplementary technologies that customers both formally and informallywork together or in isolation to solve in a high-impact way. They are modular,the business productivity challenges so you can create simple paired, fourwe see organisations face. panel solutions, or even very large format video ‘matrixes’ for exceptional impact.digiTal signageMediaTile digital signage is more than just inTeracTive Touch TaBlesa direct replacement for printed posters SMART touch tables provide an interactiveand displays. It includes a web-based display for receptions, meeting areas ormanagement console – to control when, high end in-store environments. Greatwhere, what and how messages are for customers and staff to interact withcommunicated. Unique 3G cloud-based the content you want them to.connectivity eliminates the need for on-sitenetwork integration and it really is as simple audience resPonse sysTemsas locating and plugging the units in. Make external marketing or internal events memorable, impactful and interactiveouTdoor disPlays with audience response systems. TheyTake your message outdoors with use interactive voting and ‘instant results’weatherproof and highly durable functionality to get immediate feedback,Aqualite Outdoor displays. They also consensus and opinion.contain in-built analogue and digital TVtuners so you can entertain and develop accessories andyour customers wherever they are. PeriPherals From cables and mounts to SMS outdoor casing, Steljes can provide the additional products you may need to implement and install your indoor and outdoor solutions.9 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  12. 12. a 360 0serviceyou need more Than jusTTechnology To change Theway you work. sTeljes offersa range of services To suPPorTyou Through The whole Process –from advice and guidance,Through To educaTion, Training,ongoing suPPorT and evenfinancing oPTions.10 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  13. 13. ConsultanCy Rental TrainingOur consultancy service starts with Whether you want to stage an unforgettable When you invest in a suite of technologyus getting to know how your organisation workshop, to use digital signage for a to help make your people more productive,and your people work today, so we can help product launch, or to support a proof-of- it’s essential that they are confident andyou change the way you work tomorrow. concept, we offer a range of exciting engaged with it. That’s why Steljes seesThis approach means we can help you choose Business Productivity Suite technology for training as a crucial part of changing thethe right technology and get the maximum short-term rental. way you work. We can also offer trainingreturn by focusing on the areas of productivity as part of a proof-of-concept so you’ll getthat are most important to you. Here’s how organisations take advantage: a clear picture of the impact your chosen technologies could have on your business. High impact AGMs: an interactive votingKey consultancy services include: All training is completely tailored to your system (and digital signage to publish business and your priorities.Audit – looking at how you work the results)today, and then developing the business Critical workshops – get important Training services include:case to change decisions, fast – using an interactive End-user training – Steljes is the onlyProof of concept – to help assess whiteboard to get your key people SMART accredited training centre in thenew ways of working and trial to collaborate, interact and ultimately UK, so using our experts to get yourthe technology reach decisions that typically take people up-to-speed pays dividends weeks or months to finaliseTechnology familiarisation – our Technical – we’ll ensure the technologyaccredited experts will install the Flexible working – a great way of is integrated seamlessly into yourtechnology and help business users trialling flexible working, renting existing estate, and we’ll work closelybecome confident in its usage conferencing equipment such as with your IT team to help them become mobile interactive displays on stands familiar with the systems or interactive pen display podiums forsteljes ChoiCes remote workers, means you can conduct Train the trainer – we can train your ownPaying for new equipment up-front may a cost-effective pilot staff to deliver top-quality, customisednot be the best option for every business. training to their colleagues internallyThrough Steljes Choices, we offer a range of Ongoing support – we’ll help youtax-efficient leasing options, hire purchase technical suppoRt manage change and ensure your peopleand 0% finance (subject to product and and waRRanties continue to improve their productivity.underwriting acceptance). Our own enhanced warranties as well We’ll run refresher courses and conduct as standard manufacturer warranties giveWorking with Syscap, the UK’s leading a staff survey to assess the impact the you the support and confidence once theindependent business IT finance technology is really making technology is in place. Steljes provides on-siteprovider, Steljes Choices can give you support, which can avoid the need to sendcash flow flexibility and keep your items away for repair. And with a next daycapital free for reinvestment response time you can be assured there isFinance options are tax-efficient very little downtime for your organisation.and could even save you moneyin real terms Added to this, it includes:Your agreement will be individually Supporting proof of concepts: technicaltailored to you with easily managed support is vital at the ‘proof of concept’monthly payments that suit your budget stage for any project and having technical support ensures that theAt the end of your agreement you technology works in your environmentcould choose to own the equipment orrefresh the technology and lease more Enhanced warranties: for a one off feeequipment without increasing your you cover the cost of all labour and parts,monthly outlay or the cost of a full replacement if repair is not possible Steljes is the SMART Authorised Service Organisation in the UK and Ireland, so you will be supported by a trained and highly skilled team of technicians.11 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  14. 14. whystelJessTeljes – a hisTory of innovaTionSteljes started in 1987 and since then, suPPorTing Technology sense checking The righThas demonstrated a passion for identifying service Providers aPProach – soluTionsthe latest in technology to change our way By matching the best technology and evaluaTionof living, learning and working. Steljes has customer challenges together, Steljes helps We take on a lot of the risk and upfrontconstantly looked at the technology manufacturers, resellers and customers investments that our clients and partnersmarketplace for innovation that could be successfully address real life situations faced would otherwise have to bear. A big partsuccessfully harnessed for tangible and by businesses in every industry sector. of this is ensuring we’ve vetted the rightlasting productivity gains. solutions and know with certainty they will We support the industry through education deliver the benefits that our clients expect.From launching the first LCD projector into and training, insights and research and ofthe market back in 1993, through to being course helping companies take these new Steljes Labs, our own R&D, focuses on thisthe first distributor of SMART Technologies, innovative technologies to market with the area – understanding from manufacturersTurning Point and AVerMedia. Steljes surety of being backed by real expertise across the world, what’s coming down thecontinues to promote and distribute and experience. pipeline and how it compares to what’ssolutions and technology with purpose. available now. a ParTnershiP aPProachSteljes entered the Sunday Times Fast Steljes delivers its solutions throughTrack in 1997 and has continued to grow a network of partners across the UK.since – selling over 300,000 SMART Board™ Steljes and its partner resellers work withinteractive whiteboards in 2009 and customers to help devise and provide theachieving recognition by winning the Best right technology solutions to meet theICT Innovation Award in that year. highest priority productivity challenges. We work closely with our partners, giving them and their customers advice and guidance to help them deliver maximum benefits.12 THIS IS BUSINESS PRODUCTIVITY Productive MArKetiNG ANd coMMuNicAtioNS
  16. 16. where will your BiggesT ProducTiviTygain come from? productive productive video and data productive meetings it’s not what you do, it’s the time, the way, conferencing it’s not what you do, it’s the time, the way, workspaces it’s not what you do, it’s the time, the way, the place that you do it. the place that you do it. the place that you do it. This is Business ProducTiviTy This is Business ProducTiviTy This is Business ProducTiviTy productive productive marketing and find ouT more training it’s not what you do, it’s the time, the way, communications it’s not what you do, it’s the time, the way, We offer an initial assessment and consultancy service with one of our the place that you do it. the place that you do it. Business Solutions Group to help you identify the best opportunities and partner for your business. 08450 758 758 This is Business ProducTiviTy This is Business ProducTiviTysTeljesHEADqUARTERS LEEDS EDINBURGH STELJES IRELAND LTDBagshot Manor The Old Brewery Lochside House Unit L2Green Lane High Court 3 Lochside Way Baldonnell Business ParkBagshot Leeds Edinburgh Park BaldonnellSurrey LS2 7ES Edinburgh Dublin 22GU19 5NL EH12 9DT IrelandThis is Business ProducTiviTySJ/37991