A bitesized evaluation of an email marketing campaign

1. In my Inbox Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /

2. The Key Good feature Bad feature

3. In the inbox “ From” includes a name to make the email more personal. The personal theme is not followed through in the subject line.

4. Email without images No clear way to unsubscribe No ALT text for this image No clear link or call to action

5. Email with images Free is always good Good cut through of the hero offer Range of offers with a call to action No call to action Dodgy copy

6. The landing page Poor product description. Nothing about the touch screen or how it compares to the iPhone Boring image Trying to close the sale too soon

7. In my Inbox Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /