Clarity of offer refers to ensuring all elements of a facility or organization's program - including products, services, communications, and environment - are consistent and work together to achieve the stated goals. It provides efficient communication with consumers. Achieving clarity of offer involves a 4-step process: 1) gathering information on industry, consumers, competition and objectives, 2) establishing a marketing philosophy and criteria, 3) defining the key program elements, and 4) managing personnel, schedules and budgets to implement the program elements cohesively.