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Flint Communications


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Results-Driven Marketing and Communication, Web Development, PR and Media

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Flint Communications

  1. 1. Strategy and Creativity<br />10-28-08<br />
  2. 2. Agenda<br />Who is (your location name), Media Productions and the Flint Group?<br />Capabilities <br />Our approach & process<br />About Flint Interactive<br />Capabilities <br />Experience<br />Q & A<br />
  3. 3. About us…<br />Full-service marketing communications firm<br />Dedicated to building your brand, business and relationships<br />Long-standing history<br />
  4. 4. What makes us different?<br />&<br />Why should you care?<br />
  5. 5. The Flint Group network<br />You will have one contact that can utilize the resources, expertise and experiences of multiple agencies across the Midwest (and North America).<br />
  6. 6. The Flint Group network<br />WestmorelandFlint (Duluth)<br />Flint Interactive (Duluth)<br />Flint Communications (Fargo)<br />HatlingFlint (St. Cloud)<br />SimmonsFlint (Grand Forks)<br />AadlandFlint (Anchorage)<br />Additional Flint Holdings Companies:<br />Media Productions (A/V + Events)<br />Praxis Strategy Group (Econ. Dev. Consultants)<br />AdFarm (Agribusiness Advertising)<br />Issues & Insights (Agribusiness Consultants)<br />
  7. 7. Who Are We?<br />A partner, your communications partner <br />Ourexpertise in marketing communications strategies and implementation will help you achieve and surpass your marketing objectives.<br />
  8. 8. What We Live By(Our Internal Brand Promise)<br />We have passion. We have fire. We know that good enough is never good enough.<br />And it isn’t good at all if it doesn’t get results.<br />
  9. 9. Core Capabilities<br />• Strategic Direction • Interactive<br />• Creative Services • Public Relations<br />• Media Services • Event Planning<br />• Audio Visual • Research<br />
  10. 10. The Approach<br />Business Objectives<br />+<br /> Strategic Insight <br />+<br />Smart Creative<br />----------------------------------------------------------------------------------------<br />= RESULTS<br /><ul><li> Objectives-driven work means multiple tools to achieve success
  11. 11. Plans built to achieve specific objectives in all cases
  12. 12. Every situation is unique</li></li></ul><li>The Process<br />Input session<br />Research<br />Objectives definition<br />Strategy development<br />Campaign development<br />Tactical direction<br />Tactical execution<br />Campaign and tactic monitoring<br />Campaign measurement<br />
  13. 13. Communications Planning<br />Without a planWith a Plan<br />A clear, defined map to success<br /><ul><li>Based on your business objectives
  14. 14. Brings all stakeholders together - same goals </li></ul>and objectives<br />
  15. 15. Communications Planning<br />Includes:<br /><ul><li>Communications goals and objectives
  16. 16. Target audiences
  17. 17. Key messages
  18. 18. Strategic initiatives
  19. 19. Communication tactics and rationale
  20. 20. Timeline, measurement and budget</li></li></ul><li>(Your location name)+Media Productions= A Positive Brand Experience<br />2 Companies, 1 Objective:<br />Seamless integration for the greater good of your brand<br />
  21. 21. About Us: Flint Interactive<br />Member of the Flint group since 2004 (+)<br />Provides web-based business solutions<br />Focus on “user-centric” solutions<br />Works seamlessly with WestmorelandFlint to ensure brand consistency in all interactive collateral <br />
  22. 22. Experience<br />
  23. 23. American Medical Systems<br /><br />Her Option<br /> (F.I. site)<br />Separate portals for Healthcare professionals and patients<br />Interactive tools – video, quiz, history charts<br />Product focused branding<br />
  24. 24. Relevant work<br />
  25. 25. Relevant work<br />
  26. 26. Bobcat<br />Client since the 1940’s (Melroe)<br />Relationship continues to grow<br />Customer research<br />Brand and image development<br />Communications planning<br />Creative development used internationally<br />Media placement throughout North America<br />
  27. 27. Bobcat<br />
  28. 28. Healthcare<br />SMDC Health System and Foundation<br />Marquette General Health System<br />
  29. 29. Other Notable Clients<br />Duluth Airport Authority<br />Republic Bank<br />University of Minnesota Duluth<br />API<br />Woodmaster<br />
  30. 30. Questions?<br />
  31. 31. Thank you.<br />