Flint Communications


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Results-Driven Marketing and Communication, Web Development, PR and Media

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  • WestmorelandFlint 1949, Flint Com 1946, Simmons 1947
  • Not sure if you want to phrase this the way it is. Is Ryan the local contact? May want to rework this slide to focus more on putting together the right expertise for each client – from our 135+ employees.
  • Emphasize this – we don’t just do the work and send it out for them, we truly partner with their organization.
  • You can tweak these if you feel necessary.
  • Based on Business objectives, brings all stakeholders together – same goals and objectives.
  • We did the Her options site not the AMS main site. You can see how the main site has quick overview of product and the product based site is much more in depth. This is a relevant example of how we might approach our work with Pioneer considering sales is very much product focused and not about the holding company’s/developer’s brand. You should be able to click on the links to go to the actual sites.
  • We didn’t do this site. This is AMS’s corporate site and this page is the page for her option. The product specific site we designed allows them to go more in depth on this product.
  • This is the site Interactive did. All about the product and very interactive.
  • Recognized as a world leader in the engineering, manufacture, and marketing of compact industrial, construction, and agri-business equipment. Helped develop and evolve the brand to become a world renowned over the last 60 years. Have survived two mergers and acquisitions.
  • Recognized as a world leader in the engineering, manufacture, and marketing of compact industrial, construction, and agri-business equipment. We developed the original branding and have helped it evolve and become a world renowned brand over the last 60 years. Have survived two mergers and acquisitions.
  • Laura - Add what you want here.
  • Flint Communications

    1. 1. Strategy and Creativity<br />10-28-08<br />
    2. 2. Agenda<br />Who is (your location name), Media Productions and the Flint Group?<br />Capabilities <br />Our approach & process<br />About Flint Interactive<br />Capabilities <br />Experience<br />Q & A<br />
    3. 3. About us…<br />Full-service marketing communications firm<br />Dedicated to building your brand, business and relationships<br />Long-standing history<br />
    4. 4. What makes us different?<br />&<br />Why should you care?<br />
    5. 5. The Flint Group network<br />You will have one contact that can utilize the resources, expertise and experiences of multiple agencies across the Midwest (and North America).<br />
    6. 6. The Flint Group network<br />WestmorelandFlint (Duluth)<br />Flint Interactive (Duluth)<br />Flint Communications (Fargo)<br />HatlingFlint (St. Cloud)<br />SimmonsFlint (Grand Forks)<br />AadlandFlint (Anchorage)<br />Additional Flint Holdings Companies:<br />Media Productions (A/V + Events)<br />Praxis Strategy Group (Econ. Dev. Consultants)<br />AdFarm (Agribusiness Advertising)<br />Issues & Insights (Agribusiness Consultants)<br />
    7. 7. Who Are We?<br />A partner, your communications partner <br />Ourexpertise in marketing communications strategies and implementation will help you achieve and surpass your marketing objectives.<br />
    8. 8. What We Live By(Our Internal Brand Promise)<br />We have passion. We have fire. We know that good enough is never good enough.<br />And it isn’t good at all if it doesn’t get results.<br />
    9. 9. Core Capabilities<br />• Strategic Direction • Interactive<br />• Creative Services • Public Relations<br />• Media Services • Event Planning<br />• Audio Visual • Research<br />
    10. 10. The Approach<br />Business Objectives<br />+<br /> Strategic Insight <br />+<br />Smart Creative<br />----------------------------------------------------------------------------------------<br />= RESULTS<br /><ul><li> Objectives-driven work means multiple tools to achieve success
    11. 11. Plans built to achieve specific objectives in all cases
    12. 12. Every situation is unique</li></li></ul><li>The Process<br />Input session<br />Research<br />Objectives definition<br />Strategy development<br />Campaign development<br />Tactical direction<br />Tactical execution<br />Campaign and tactic monitoring<br />Campaign measurement<br />
    13. 13. Communications Planning<br />Without a planWith a Plan<br />A clear, defined map to success<br /><ul><li>Based on your business objectives
    14. 14. Brings all stakeholders together - same goals </li></ul>and objectives<br />
    15. 15. Communications Planning<br />Includes:<br /><ul><li>Communications goals and objectives
    16. 16. Target audiences
    17. 17. Key messages
    18. 18. Strategic initiatives
    19. 19. Communication tactics and rationale
    20. 20. Timeline, measurement and budget</li></li></ul><li>(Your location name)+Media Productions= A Positive Brand Experience<br />2 Companies, 1 Objective:<br />Seamless integration for the greater good of your brand<br />
    21. 21. About Us: Flint Interactive<br />Member of the Flint group since 2004 (+)<br />Provides web-based business solutions<br />Focus on “user-centric” solutions<br />Works seamlessly with WestmorelandFlint to ensure brand consistency in all interactive collateral <br />
    22. 22. Experience<br />
    23. 23. American Medical Systems<br />www.americanmedicalsystems.com<br />Her Option<br />www.heroption.com (F.I. site)<br />Separate portals for Healthcare professionals and patients<br />Interactive tools – video, quiz, history charts<br />Product focused branding<br />
    24. 24. Relevant work<br />
    25. 25. Relevant work<br />
    26. 26. Bobcat<br />Client since the 1940’s (Melroe)<br />Relationship continues to grow<br />Customer research<br />Brand and image development<br />Communications planning<br />Creative development used internationally<br />Media placement throughout North America<br />
    27. 27. Bobcat<br />
    28. 28. Healthcare<br />SMDC Health System and Foundation<br />Marquette General Health System<br />
    29. 29. Other Notable Clients<br />Duluth Airport Authority<br />Republic Bank<br />University of Minnesota Duluth<br />API<br />Woodmaster<br />
    30. 30. Questions?<br />
    31. 31. Thank you.<br />