13. Goal for today….
Keep it simple.
•Clarify expectations and goals
-Remove obstacles and ambiguity
•Align with a common vision
•Establish a focus going forward
15. 2013 SSR Goals
1. Strive for More Perfect Stores, Demonstration of Vision to Win Principles
& Perfect Store In All We Do
MERCHANDISING
•All authorized new items in distribution & tagged & “bull's-eye" merchandising on displays
•Follow MOD & operate within territory merchandising budget
•Follows dress code policy, including name badge
•Establishes daily plans in mind to maximize operating efficiency & maximum productivity
•Is Punctual
VISION TO WIN MERCHANDISING TECHNIQUES
•Completes preview walk to identify all relevant Mondelēz display locations
•Thoroughly works back-stock & pulls from displays to ensure shelf inventory is maintained to eliminate
out-of-stock conditions
•Loads & uses carry aid according to merchandising standards
•Uses proper rotation technique to ensure product is properly rotated & out-of-code product is removed
from the shelf & displays
•Performs duties with a sense of urgency & achieves optimal CPISH dependent upon in-store activity
•Demonstrates proper package handling
•Employs progressive facing & clean up
COMMUNICATION
•Checks in & out with store management & receiver
•Properly communicates in-store issues & competitive item information to SR at the end of the day
•Effectively communicates promptly with their manager when issues arise
•Identifies missing shelf tags & signage; requests them from store management
•Exhibits a positive attitude & creates a positive working environment
16. 2013 SSR Goals
2. Drive Efficiencies To Fuel Growth (Manage Bottom Line)
BACKROOM MANAGEMENT
•Backroom inventory is consolidated, labeled, & maintained in a neat & orderly manner
•Empty delivery carts or pallets are safely placed in their appropriate location
•Utilizes progressive clean-up. Disposes of excess cardboard & trash according to store standards
•Damaged/out-of-date product is separated from fresh inventory & appropriately identified for driver pick
up
SAFETY
•Avoids work related Injury by working safely across all job responsibilities
•Demonstrates proper climbing, kneeling, lifting, pulling & reaching techniques
•Recognizes potential hazards & demonstrates practices to avoid risk of personal injury & injury to
others
•Advises management of any unsafe working conditions in a timely & appropriate manner
18. “2 For U”: October - Wrist Turn
Why: To avoid cumulative trauma disorders as well as to keep your body limber and
in good physical condition. This is used to maintain the joint mobility of the wrist and
hand.
How: Forearm / palm down with the elbow bent at 90 degrees and palm up hold
onto your forearm with your opposite hand. Gently turn the arm so the palm turns out
further until a stretch is felt.
Time / Rate: Stretches are to be done 3 times and held for 5 seconds.
When: As a daily stretching program and when you have elbow, forearm, hand and/
or finger tension, tightness or discomfort.
Remember… Stretches should be held for 5 – 10 seconds. Do all exercises slowly
and to your full capacity. Stretching should be felt in the forearm and wrist. Respect
pain, numbness and tingling symptoms! Stop if it hurts! Stretching should never
hurt. Only go to the point where the stretch feels comfortable, not painful.
21. Slip & Fall Risks
• Approximately 23% of all injuries are caused by slip
& falls.
• A 200 lb. person falling 5 feet from will hit the
ground with about 5,800 lbs. of force!
• We have experienced many serious slip and fall
incidents
22. Slip & Fall Risks – Common Causes
•
•
•
•
•
•
•
•
Slipping when entering or exiting a vehicle
Tripping in the parking lot
Tripping on uneven surfaces
Distracted while walking and not aware of slippery
surfaces
Tripping over pallets
Slippery surfaces in the store
Falling off ladders
Slipping on debris in the back room
23. Slip & Fall Risks – Prevention
• Three Points of Contact at all times!
– Use Three Points of Contact at all times when on
a ladder or stairs
• Observe your work area and clean up spills or
debris left on the floor
• Be aware of surroundings at all times and do not
get distracted by looking at the tablet or other
material while walking
• Park in well lit areas during dark hours
• Wear slip resistant shoes
24. Ladders
• Always use a ladder to reach high areas. Never
climb on boxes or racking
• Always inspect the ladder- EVERY time
• Face the ladder when climbing. Never come down
the ladder with back towards the ladder
• Use both hands on ladders
• Have someone hand you product while on a ladder
if possible
26. Hurricane Definitions
•
A hurricane is a type of tropical cyclone, the generic term for a low pressure system that
generally forms in the tropics
•
All Atlantic and Gulf of Mexico coastal areas are subject to hurricanes or tropical storms.
Parts of the Southwest United States and the Pacific Coast experience heavy rains and
floods each year from hurricanes spawned off Mexico.
• The Atlantic hurricane season lasts from June to
November, with the peak season from mid-August to late
October
•
Hurricanes are classified into five categories based on their wind speed, central pressure,
and damage potential (see chart). Category Three and higher hurricanes are considered
major hurricanes, though Categories One and Two are still extremely dangerous and
warrant your full attention!!
27. Hurricane Categories
(Category)
Sustained
Winds
(MPH)
1
74-95
2
96-110
Minimal: Unanchored mobile homes,
vegetation and signs.
Moderate: All mobile homes, roofs,
111-130
small crafts, flooding.
Extensive: Small buildings, low-lying
Scale Number
3
4
5
131-155
Damage
Storm Surge
4-5 feet
roads cut off.
Extreme: Roofs destroyed, trees
down, roads cut off, mobile homes
destroyed. Beach homes flooded.
More than 155 Catastrophic: Most buildings
destroyed. Vegetation destroyed.
Major roads cut off. Homes flooded.
6-8 feet
9-12 feet
13-18 feet
Greater than
18 feet
28. Before the Storm - Personal
•
Make plans to secure your property.
•
Tape does not prevent windows from breaking
•
Install straps or additional clips to securely fasten your roof to the frame structure. This will
reduce roof damage
•
Be sure trees and shrubs around your home are well trimmed
•
Clear loose and clogged rain gutters and downspouts
•
Determine how and where to secure your boat
•
Consider building a safe room
29. Before the Storm- Personal
Evacuation Plan
•
Keep a full tank of gas in your car if an evacuation seems likely. Gas stations may be closed
during emergencies and unable to pump gas during power outages.
•
Make transportation arrangements with friends or your local government if you do not own a
car
•
Listen to a battery-powered radio and follow local evacuation instructions
•
Gather your family and go if you are instructed to evacuate immediately
•
Leave early enough to avoid being trapped by severe weather
•
Follow recommended evacuation routes. Do not take shortcuts; they may be blocked
•
Be alert for washed-out roads and bridges. Do not drive into flooded areas
•
Stay away from downed power lines
30. Before the Storm- Personal
Evacuation Plan
Evacuate when…….
•If you are directed by local authorities to do so. Be sure to follow their instructions
•If you live in a mobile home or temporary structure—such shelters are particularly hazardous
during hurricanes no matter how well fastened to the ground
•If you live in a high-rise building—hurricane winds are stronger at higher elevations
•If you live on the coast, on a floodplain, near a river, or on an inland waterway
•If you feel you are in danger
31. During the Storm- Personal
•
Listen to the radio or TV for information
•
Secure your home, close storm shutters, and secure outdoor objects or bring them indoors
•
Turn off utilities if instructed to do so. Otherwise, turn the refrigerator thermostat to its coldest
setting and keep its doors closed
•
Turn off propane tanks.· Avoid using the phone, except for serious emergencies
•
Moor your boat if time permits
•
Ensure a supply of water for sanitary purposes such as cleaning and flushing toilets. Fill the
bathtub and other large containers with water
31
32. During the Storm- Personal
•
Stay indoors during the hurricane and away from windows and glass doors
•
Close all interior doors—secure and brace external doors
•
Keep curtains and blinds closed. Do not be fooled if there is a lull; it could be the eye of the storm winds will pick up again
•
Take refuge in a small interior room, closet, or hallway on the lowest level
•
Lie on the floor under a table or another sturdy object
33. RVP
1.
2.
3.
RDRs, HRBL,
RDCL, RCMs,
RAC, RSA
DMs, RMSs,
AAs, RAA, RTM,
4.
1. DMs, RMSs, AAs, RRAA, and RTM communicate to
their direct supervisors after the storm
2. DMs and RMSs report to the RDRs the status of their
teams
1.
Sales
Representatives
Sales Associates
&
Senior Sale Service
Representatives
Full and Part Time
Sales Service
Representatives
RDRs, HRBL, RDCL, RCMs, RAC, and RSA communicate
to the RVP after the storm
RDRs report on the status of their teams
RDCL reports on the status of the branch and the
employees
RVP reports the status of the region to the AVP
Phone Numbers- Keep current cell, spouse cell, and
home numbers
2. Respective team members communicate to their direct
supervisor after the storm
3. Utilize Text Messaging, VM, and live line communication
4. Make up a check off sheet that would include: Example
Safe - Yes/No
Food Water and supplies - Yes/No
Medical issues - Yes/No
Transportation - Yes/No
Damage - Yes/No
Power - Yes/No
Water/Sewer -Yes/No
Communication needs to occur as soon as possible after the
storm
34. Injury Report Procedure
1. If it’s an emergency, seek medical attention, otherwise you are
referred to a specific provider
2. Call me immediately- 904-234-1729
3. Contact Lori Martin 813-571-8212
(Worker’s Comp Coordinator)
Is your Worker’s
Compensation kit in your car?
35. Expectations
• Communication
•
•
•
Recaps each day – urgent situations, call right then
Ask questions if you need help
Be proactive
• Integrity
•
•
•
•
•
Verify accurate time in Cube Route every night
Record proper case count
Follow SR instructions & recap accurately
“Off duty” for breaks of any kind
POG integrity
• Use tools provided
•
•
GPS phone – 100% usage, every day
Save emails for reference
• Execution
*See Team 153 Merchandising Expectations paper
36. Focus: Recaps
Send to SR every day by 7 pm
Copy me on every recap
Include:
Total time worked and cases
Who you spoke with
Back stock/ carts remaining
Specifics: changes in displays, new items
arrived, low on a certain items, concerned
manager, etc.
When would it not be appropriate to email?
38. Include the Following…
Publix 1037
-Changed out VFG from FS Crackers to Snack Crackers.
-Put Gluten Free WT from b/s on side
-3 racks of b/s left
-Total time: 1:30/ 14 cases from b/s
WD 177
-7 cases of Newtons for dump bin were left for store to stock later tonight (GM
didn't want us to do it this afternoon)
-Put new Cheese Nips on back end, removing Keebler product (per GM’s
request)
-New FS Spicy Buffalo WT arrived
-Halloween hutch built & filled
-Ritz end filled with product from delivery (no Ritz in b/s)
-Eliminated 1 cart of b/s, leaving only 1 back there
-Total time: 3 hours/ 92 cases from del and 5 from b/s
42. Preview Walk
Goals of a Preview walk
Identify amount of product displays (including VFG)
Identify any additional displays that maybe the rep was unaware of
Check single serve at registers
Out of Stocks
POS- tags or signage
Core replenishment needs (Oreos, Ritz, Snack Crackers)
Achieved with minimal product handling or facing
After completing preview walk, SSR moves to the back stock first, to pull all
products noted during the preview walk
Brisk and concise walk – about 5 minutes
Look for Opportunities
•Utilize the opportunity to look for store management and check in with them
44. GPS and Cube Route
• Expectation: Use phone 100%; check Cube
Route every evening and ensure data is accurate
• Why: Cube Route is your time card;
Important data is collected every day that
influences…
• Impact: In some cases when I have made edits,
whole hours have been added or subtracted –
affects your pay
Reference “Cube Route Details” paper
47. Common Errors
There is no service time, but there is 1:10 in the instore time for store 2. The service time should match
in-store time, or be very close.
It was 50.20 miles to get home from the last store,
but it took 5:14 to get home – according to the
finish time.
49. Common Errors
It is a 12 hour day with a start time of 7 a.m. and a
finish time of 6:40 a.m. The total mileage home from
the last store is 37 miles, but the recorded time says
it took 15:44!
50. Common Errors
There is an unplanned stop for :30 that was not
accounted for. Be sure to go off-duty if you are
taking a break. If the unplanned stop is a couple
minutes, and it was caused by traffic, then hit “miss.”
51. Common Errors
If the “stem end” bar at the bottom of the screen is grayed
out, and your route is showing as infeasible with no visible
errors, click on the stem end to activate it. In this case, the
route was likely not ended properly. Also, ensure your finish
time is accurate.
52. I do my best work when…
Break into groups of 4 - 5 people using scratch paper
53. A Common Vision…..
Shared by all colleagues
A Goal to Win In-Store,
every store, everyday with…
•Display Excellence
•The Perfect Aisle and Shelf
•Best in Class Customer Service
54. Execution Standards
4 KEY ELEMENTS:
1) Display – Dominance In Store (Location & Number)
2) Shelf – POG Compliant & New Item Placement
3) Merchandising Standards – Right Brands, Right SKUs
4) Customer Service – “Best in Class”, Backroom, OOS
55. Merchandising Standards
KEY RATIONALE:
Quality Merchandising Drives Lift (Key SKUs On Display)
Every Feature Must Have A Display — F&D Synergy Drives The Highest Lifts
Nabisco Display Presence Must Be At Least 2x Keebler At All Times
Front Face (Billboard) All SKUs To Improve Brand Awareness — Improves Sales By 15%!
Maximize Execution During All 7 Key Holiday Timeframes
All Display and Shelf POS Should Have Signage Reflecting Feature Price
56. What is wrong with this picture?
Improves sales by 15%!
Key
Focus
57. Customer Service
KEY RATIONALE:
Must Win In Every Store, Every Day!
Minimize The Number Of Controllable Out Of Stocks (OOS)
Check In And Out With Key Store Management Personnel
Back stock organization increases overall efficiency
http://www.youtube.com/watch?v=kTcRRaXV-fg
58. Backroom Inventory
BEFORE:
AFTER:
KEY POINTS:
All Repack Boxes Need To Be Labeled With Product Description, SKU, and quantity
Like Items Need To Be Placed Together, with SKU facing out
Heavy Items, Like Cookies, Should Be Stacked On The Bottom
Essential To Increase Efficiency
59. What is wrong with this picture?
*Grab a marker before you leave!
61. Housekeeping
• SS need to be recounted as “eaches” at Publix
before opening for registers to maintain accurate
counts with AR
• Open cellophane packages rather than cardboard
62.
63. Nabisco Holiday sales are over 2 times its nearest competitor.
2012 Sales of Seasonal Cookie and Cracker Items
($MM)
+4.0%
- 1.2%
Retailer
Brand
+3.1%
+7.3%
71. Going Forward...
Back to our goal of establishing key focuses:
•Recap communication
•GPS phone usage and Cube Route
•Preview walk
•Billboard
•Back stock maintenance – labeling
•Keep the successes and positive communication
up!
72. THANK YOU for all you do!
Please provide feedback on cards and grab a
holiday treat on your way out.
Editor's Notes
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