1. Diet Pepsi Advertisement
LIZZY FALCO

2. Diet Pepsi
 No-calorie soft drink produced by PepsiCo
 First diet cola distributed on a national scale in the
U.S.
 Distribution has expanded to other countries around
the world
 The beverage composition, flavor variations and
packaging varies based on the country of production

3. “Beach Tweet”
 TV commercial starring actress, Sofia Vergara and
soccer athlete, David Beckham
 http://www.youtube.com/watch?v=0B79RkBxSgU
 Advertisement uses many attention-grabbing hooks
to promote Diet Pepsi

4. Celebrity Status &
Sex Appeal
 Sofia Vergara
- Actress
- Focus on her body shape in bathing suit
- Makes an impact at first glance
 David Beckham
-Soccer athlete
- Fashion icon
- underwear model
 Appeal to both men and women

5. Setting
 Beach in California
 Audiences desire Diet Pepsi as much as they desire to
be at the beach
 Bathing suit is appropriate for beach, revealing for a
TV commercial

6. Colors
 Relaxing/beach colors
 Colors include red, whites, and blues
 Logo
 Metonymy: American Flag
 Known as “America’s soft drink”

7. Humor
 S. Vergara is known from the comedy, Modern
Family
 Using Twitter to cause a diversion
 New culture of social networking
 Facial expression

8. Text
 “Nothing Refreshes like a Diet Pepsi”
 Diet Pepsi
 Zero calories
 Femininity
 Makes viewers believe that they could look like S. Vergara or D.
Beckham if they drink Diet Pepsi

9. Music
 “Whatever Lola Wants”
 Catchy song that sticks in viewers head
 Lyrics work with commercial to show S. Vergara’s
determination to get a Diet Pepsi