Digital Done Wright

Digital Hub
1
Russ Shirley & Ike Brunner | DigitalDoneWright.com
Strategy/Positioning
Branding, Audiences & Industries
2
‣ DDW Brand
• Aiming to be SoMe authority in academic space
• Buil...
Goals & Objectives
Short- & long-term
3
‣ Short-term
• Establish unique presence & reputation @ WSU
• Build relationships ...
Inspirations
Examples to inform presence
4
http://cmd.rutgers.edu/programs/mini-­‐mba-­‐social-­‐media-­‐marketing#tab-­‐C...
Channels
Digital Hub Executed
5
Russ Shirley & Ike Brunner | DigitalDoneWright.com
Content Calendar
3-month plan
6
Sun Mon Tue Wed Thu Fri Sat
Month Week New$Trend Players Audience Integration Measurement ...
Monitoring & Measurement
Activity, engagement, vs. goals
7
‣ Basic daily monitoring
• Likes, RTs/shares, comments/response...
Google Results
Reputation management
8
‣ Goals
• Own all 1st page results, website to top, logo in images results
Russ Shi...
Google Results
Reputation management
9
‣ Goals
• Own all 1st page results, website to top, logo in images results
Russ Shi...
Google Results
Reputation management
10
‣ Goal
• Get listed on general WSU SoMe results pages
Russ Shirley & Ike Brunner |...
Opportunities & Limitations
Problems, good & bad
11
‣ Opportunities
• Foster unique community & brand w/in higher ed
• Bec...
Conclusions
Good start, but a long way to go
12
‣ This is going to take some time
• Good thing we thought this through and...
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DDWSU - Digital Hub

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Example of the digital hub for #DDWSU

This document is designed to show you the elements that will be required to build and measure your Digital Hud.

If you have any questions email us.

http://digitaldonewright.com

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DDWSU - Digital Hub

  1. 1. Digital Done Wright
 Digital Hub 1 Russ Shirley & Ike Brunner | DigitalDoneWright.com
  2. 2. Strategy/Positioning Branding, Audiences & Industries 2 ‣ DDW Brand • Aiming to be SoMe authority in academic space • Built new brand, using unique assets (logo, hashtag) & business expertise. Spanning industries = unique value ‣ Audiences • Current Students (brand advocates) • Future Students (recruiting target, brand amplifiers) • Teachers/Educators (peer recognition, guest speaking) • Businesses (current & prospective clients) ‣ Industries • Higher Education • Multiple non-education verticals (tech, agency, non-profit) Russ Shirley & Ike Brunner | DigitalDoneWright.com
  3. 3. Goals & Objectives Short- & long-term 3 ‣ Short-term • Establish unique presence & reputation @ WSU • Build relationships to COM Dept. & CoLA • Satisfactory 1st semester (learn & revise); improve 2nd semester ! ‣ Long-term • Develop relationships with other WSU departments • Align with other WSU orgs. (COM & MKTG, SoMe Managers) • Grow within region (UC, UD, NKU, Xavier) • Speak @ SXSW EDU • Network w/other SoMe educators • Establish standalone, recognized & respected DDW brand Russ Shirley & Ike Brunner | DigitalDoneWright.com
  4. 4. Inspirations Examples to inform presence 4 http://cmd.rutgers.edu/programs/mini-­‐mba-­‐social-­‐media-­‐marketing#tab-­‐Curriculum http://www.dr4ward.com/ Russ Shirley & Ike Brunner | DigitalDoneWright.com
  5. 5. Channels Digital Hub Executed 5 Russ Shirley & Ike Brunner | DigitalDoneWright.com
  6. 6. Content Calendar 3-month plan 6 Sun Mon Tue Wed Thu Fri Sat Month Week New$Trend Players Audience Integration Measurement Industry$Impact Future November 36Nov Blog%post%(website% or%G+) 106Nov Tweet%eMarketer% survey%article G+%post%re:% audience% participation%&% impact 176Nov Highlight%case% studies%on%FB New% measurement% strategies% (Trendrr,% SocialGuide) 246Nov G+%post%re:%impact% on%new%TV%series% predictions Blog%post%(website% or%G+) Editorial>Calendar SocialTV Push%to%Twitter,% FB%&%LI Push%to%Twitter eMKTR,  AMA   newsletters Russ Shirley & Ike Brunner | DigitalDoneWright.com
  7. 7. Monitoring & Measurement Activity, engagement, vs. goals 7 ‣ Basic daily monitoring • Likes, RTs/shares, comments/responses, followers/fans / connections/circles ‣ HootSuite • Monitor activity, respond to audience, expand engagement ‣ Long-term • Continued HootSuite (custom regular reports) • Google Analytics: website traffic, growth over time • Regularly try new tools (FanPageKarma, Twitonomy, TweetReach, SocialMention) • G+ Ripples: public post share activity • SimplyMeasured for all networks in one place Russ Shirley & Ike Brunner | DigitalDoneWright.com
  8. 8. Google Results Reputation management 8 ‣ Goals • Own all 1st page results, website to top, logo in images results Russ Shirley & Ike Brunner | DigitalDoneWright.com
  9. 9. Google Results Reputation management 9 ‣ Goals • Own all 1st page results, website to top, logo in images results Russ Shirley & Ike Brunner | DigitalDoneWright.com
  10. 10. Google Results Reputation management 10 ‣ Goal • Get listed on general WSU SoMe results pages Russ Shirley & Ike Brunner | DigitalDoneWright.com
  11. 11. Opportunities & Limitations Problems, good & bad 11 ‣ Opportunities • Foster unique community & brand w/in higher ed • Become local SoMe experts, inside & outside academics • Create positive press for WSU & WSU COM Dept. • Build new, valuable network for students • Students have significant impact on the brand ! ‣ Limitations • Tough to stand out in crowded SoMe space (Google results) • Brand is always connected to WSU • Students have significant impact on the brand • Building brand beyond closed class system Russ Shirley & Ike Brunner | DigitalDoneWright.com
  12. 12. Conclusions Good start, but a long way to go 12 ‣ This is going to take some time • Good thing we thought this through and have a plan ‣ Do we have the patience for this? • Doesn’t matter; see first point ‣ What happens when students finish the class? • Partial re-start every semester, but brand consistency will remain and be key to long-term success ‣ How will we benefit from this brand long-term? • Speaking engagements • New networking & connection opportunities • Academic recognition • Local, regional expertise & consulting opportunities Russ Shirley & Ike Brunner | DigitalDoneWright.com

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