This document outlines the 10 step process for setting up and running Facebook Lead Ads including selecting the campaign and ad set, creating the ad and lead form, reviewing and launching the ad, and downloading leads from a CSV file. The goal is to generate qualified leads for businesses through simplified forms on Facebook.

1. Facebook
Lead Ads

3. • 2015/06/26
Facebook Business
• 2015/10/03
Release

4. Livedemo

5. Step 1

6. Step 2

7. Step 3

8. Step 3.5

9. Step 3.5

10. Step 4

11. Step 5

12. Step 6

13. Step 7

14. Step 8

15. Step 9

16. Step 10

22. CSV

24. • Tap, Tap, Done: Testing a Simpler Way to Fill out
Forms
• Lead Ads