I BAL PROJECT

1. A SURVEY ON MARKET SHARE ANALYSIS OF
I-BALL PRODUCTS
A STUDY ON RETAILERS & DISTRIBUTERS
IN
BHUBANESWAR
SUBMITTED BY
Dharanidhar Panda

2. CONTENTS
INTRODUCTION
COMPANY PROFILE
PRODUCT PORTFOLIO
DISTRIBUTION CHANNEL
ORGANISATIONAL STRUCTURE
OBJECTIVES
METHODOLOGY USED
MAJOUR FINDINGS
MARKET SHARE
RECOMENDATION

3. Introduction:-
Marketting:-
Marketing is matching customer needs with the offering of the
Company or in simple words it is “meeting needs profitably”.
Distribution:-
Distribution is the channel that bridges the gap between an
organization and the end user/customer. This bridge has to have
a strong foundation and has to be repaired from time to time.

4. Company Profile:-

5. Contd..
Mouse (2001)
Mobile Phone (2010)
I-ball Slide (2011)

6. Contd..
Tagline:

7. Product Portfolio:-

8. Contd..

9. Contd..

10. Contd.. :

11. Brand Ambasuder:-

12. Distribtion Channel:-
PRODUCER
DISTRIBUTER RETAILER CONSUMER

13. Organisational Structure:-
Branch CEO
Administrative Department
FINANCE HR Marketing DEPT Service DEPT
BDM
ASM
Asistant ASM
Senior Sales Exucative
Sales Exucative
Sales Person

14. Objectives:-
 To know the distribution channel of I-ball
 To analyse the behaviour of the consumers towards i-ball
products.
 To find out the market share of i-ball.
 To know the retailers and distributors demand for i-
ball products.
 To find out the factors affecting the sales volume

15. Methodology Used:-
QUESTIONNAIRE
DATA TABULATION
GRAPHICAL METHOD
 CHI SQUARE TEST

16. Majour Findings:-
Market Share of I-ball products in Bhubaneswar is 11%.
I ball is the 4th place in the Preference level of the
distributers/retailers.
Favourite i-ball Products is HEAD PHONE with 19%.
Headphone and data card selling more with 25%.
37% Distributors & retailers not stocking iball products due to
high price.

17. Markt Share:-
INTEX
51%
SONY
12%
I-BALL
11%
LOGITECH
23%
HP
3%
MARKET SHARE

18. Contd..
HEADPHONE
25%
SPEAKER
8%
MOUSE
21%
PENDRIVE
15%
CCTV
0%
PORTABLE
SPEAKER
0%
ROUTER/SWITCH
2%
DATACARD
25%
MOBILE
4%
SELLING MORE

19. Compitetors:-
Intex
Logitech
D-Link
Sony
Hp

20. Advantages:-
Brand Value
High Technology
Good Service
Intime Delivery of Products
 Good Price

21. Limitation of the Study:-
 Short time
Wrong/Bais Information
Data Secrecy
Limited Area (Bhubaneswar)
Sample Size (100)

22. Recomendation:-
Create more Global Awareness.
Deliver the products in time.
Provide gifts or bonus to the salesman and distributors.
Provide better services and try to attend the suggestion and
complaints of the retailers.
.