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Strategic new vision Hazel

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Strategic new vision Hazel

  1. 1. STRATEGICNEW VISIONHAZELSANNE KRIST & LISELOTTE VERHOEF
  2. 2. INTRODUCTION• SWOT analysis• Strategic new vision • Product innovation • New image • Logistic improvements • Ordering system• Prognosis• Conclusion
  3. 3. SWOT• Strengths• Weaknesses• Opportunities• Threats
  4. 4. STRATEGIC NEW VISION
  5. 5. PRODUCTINNOVATION• New products • Better quality • Profitable • Global • Modern • Attractive• Less products• Sold in stores & online
  6. 6. NEW IMAGE• Appealing• Fresh• ReliableHOW?• New logo• Marketing• Website make-over
  7. 7. LOGISTICIMPROVEMENTS• Research team • Distribution system • Supply-chain management
  8. 8. ORDERING SYSTEM• Clear• Easy• Fast User friendly Sales increase
  9. 9. PROGNOSIS Costs 100 90 80 70Costs x 1.000.000 € 60 50 Costs 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Quarter
  10. 10. PROGNOSIS Sales 160 140 120Sales x 1.000.000 € 100 80 Sales 60 40 20 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Quarter
  11. 11. CONCLUSION• Changes • Innovate products • New image • Logistic improvements • User friendly ordering system• Profitable
  12. 12. THANK YOU FOR YOURATTENTION

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