Mexican Appliance Company Case SWOT Analysis

The Mexican Appliance Company Case
Problem Identification MABE is Mexican Appliance Company founded in year 1946 by Mabardi
and Berrondo. After selling one half of its shares to an MNC the firm evolved drastically.
Industrialist gained reputation and associations for their organization helped them to rule the Latin
American showcases by the act of joint ventures. Preceding to the recession in 2008, they joint
venture with a Spanish organization planning to enter the Russian market has failed. The top
management of MABE was concerned about the future situation of the company. Key Issue:
Spanish partner and MABE should continue spending money on the Russian joint venture believing
that situation in Russia would we stable in the future and make profits or invest into ... Show more
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Therefore, if a firm are able to produce more and more of their products, they also have the
opportunity to reduce their costs. MABE was the largest appliance manufacturer in Latin America
which shows that they were able to produce more and more of the products for the demand of U.S.
market. Proving that they possessed the economies of scale in attaining the main key success
factors. Industry life cycle In the case we seen that MABE are able to produce locally and export
internationally which implies that they are in the mature stage of production cycle. The MABE
Company were growing faster since the implementation of the NAFTA. Porter's 5 Forces Rivalry
(High): The competition involved in the production of household appliances is high, although
MABE has the access to penetrate through the local and international market such as the export of
appliances to Caribbean, North America, Central America and Latin America. Innovation and cost–
effectiveness are one of the major key aspects to be considered when it comes to household
appliances. Therefore, MABE needs a lot of market strategies in the competitive market in order to
lead and penetrate the market trends among their competitors. Threat of New Entrants (Medium):
The threat of new entrants is not really high, appliances manufacturing industry is easy
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Marketing Analysis : Electrolux Organization
Electrolux manufactures an assortment of appliances for professional and home settings the
corporation was established in Sweden in 1919 and offers over 40 million products in excess of 150
marketplaces. Electrolux has sales totaling about 109 billion and at this time employs over 61,000
employees. The company is diverse and are marketing their products in countries all over the world,
fifty–percent of their transaction is done in the U.S. shadowed by Thirty–percent in Eurasia and the
other markets make up the outstanding twenty–percent (Electrolux in brief Electrolux Group, n.d.).
An Electrolux product provides consumers with well–made merchandise, and as far as providing
consumers with a competitive advantage in excess of others competitive markets, I would say it's
about marginal. The goods are particularly exceptional for instance, there are additional corporations
that manufacture the same kinds of goods; nonetheless, for an additional corporation to duplicate
their goods accurately it would be very expensive. The Electrolux organization is thriving to achieve
success and with their global structure they are capable of aligning assets to reinforce their locus in
the appliance market.
Now some essential marketplaces for instance China, where competitiveness is rigid, Electrolux will
have to alter their approach so they can continue to be economical. Electrolux proclaimed that they
had established innovative strategies towards becoming leaders in the home appliance

New Appliances In The 1920s
Appliances New appliances were a big part of the technological and social change during the 1920s.
The appliances were a big change and was the first attempt of a "smart house". It affected
housewives because now that the appliances were there, society expected them to clean the house
faster and keep it tidy all day. Appliances showed intolerance towards women, mostly housewives.
The appliances were an example of how Americans expected housewives to clean and nice for
guests and husbands since they had the "help" of appliances. They did not expect the house to ever
be dirty. KKK The KKK was an organization that formed around the civil war, whose purpose was
to discriminate blacks and to deplete their freedom in horrible ways. The KKK in ... Show more
It was like a giant party town and changed society in many ways. From Jazz, to movie theaters, to
clubs, Harlem was known by many people and visited by people from all over. Harlem was a city
that showed pure Americanism. It was the birth of the first American music genre, and brought
people together in the clubs and the movie theaters. Speakeasy Speakeasies were secret bars during
prohibition. These bars were in closed shops at night and other secret spots to hide from the cops.
This was a big change from the nice bars that were legal before prohibition, but people still went to
them. Speakeasies showed the protest of American's against the government. Even though alcohol
was banned, people found away and went against the amendment, since prohibition was a tad bit
ridiculous. Clubs and Theaters These clubs and theaters were a big hit during the twenties and were
a great landmark of the changes in society during these times. They were home to great stars and the
theaters started the idea of hollywood and movies. Clubs and Theaters were a perfect example of the
intolerance towards just working for hours a day and having no down time. Now that downtime was
a thing, there was something for people to do at

General Electric – Home Appliances
Objective: To do the 5 C's analysis that can be used as a tool for Situation Analysis for General
Electric company in the Home Appliances market and to do the SWOT analysis. Introduction
General Electric Company (GE) was founded in 1892 and is based in Fairfield, Connecticut. It
operates as a technology, media, and financial services company worldwide. Its Consumer &
Industrial segment sells and services major home appliances including refrigerators, freezers,
electric and gas ranges, cook–tops, dishwashers, clothes washers and dryers, microwave ovens,
room air conditioners, and residential water systems for filtration, softening and heating. The
aggregate level of economic activity in markets for such products and services ... Show more
But overall GE Appliances do not fair well in the customer satisfaction compared to its competitors
(4). There are a variety of reasons why non buyers don't buy GE home appliances. Some of them are
higher satisfaction ratings for competitors' products, better customer service, lower cost etc.
Company The Consumer and Industrial segment generated sales of $11,737 million, accounting for
6.4% of the company's total revenue in 2008. Brands are GE Monogram®, GE Profile™, GE®,
Hotpoint® and GE Café™. The product categories offered in home appliance segment are washers
& dryers, refrigerators, freezers, ranges, ovens, dish washers and other major home appliances. As
we have seen above home appliances are costly to purchase and as a company GE is well positioned
in this area as it could use it financing arm to help customer buy what they need. When it comes to
reducing the cost of products, GE leverages its Six Sigma process. Six Sigma is a highly disciplined
process that helps GE to focus on developing and delivering near–perfect products and services. GE
has efficient internal processes setup to reduce the cost of production, improve the quality of
products and provide excellent customer service to gain customer satisfaction. The company
currently has more than 2,000 Six Sigma projects going, and reportedly GE is able to save $4 billion
per year thanks to cost reductions and other streamlining efforts

E Manufacturing Group, An Electrical Appliance Company
4.1 Introduction This chapter summarizes the study carried out in E Manufacturing group, an
electrical appliance company in China. It starts with a brief introduction of the group's background
information and an overview of the recent development of China. This study then proceeds to
discuss the implementation of BSC in the case E Manufacturing. Next, it explores the gap of how
the BSC differ from the expectation with the actual practices. Last but not the least, this study
highlights the theoretical and practical challenges of using the BSC as a PMS. 4.2 The case
company E manufacturing group 4.2.1 Company background description The case study E
Manufacturing group was founded in 1984 with its headquarter in China and regional ... Show more
The development of E Manufacturing can be divided into five major phases. First is the brand–
building phase (1984–1991). By only focusing on refrigerators, the group had transformed its small
factory into the number one refrigerator brand in China. Second is diversification development
phase (1991–1998). In this phase, the group had successfully restructured from a single–product
company to a manufacturer with multiple product lines including both white and brown goods.
Moreover, E Manufacturing had adopted consumer–responsive innovation for particular customer
needs. Immediately followed by the third phase of global brand building (1998 –2012) to deepen its
market penetration. Foreign sales channels were launched by the group for entering into
international mainstream markets where it aims to integrate global resources to build a local brand
in each geographic area worldwide. At the beginning of 2013, E Manufacturing being inspired by
the latest wave of Internet–based companies is now undergoing the fifth phase–networking strategy
stage. The reinvention of the group as an Internet–based company in a way that few other companies
have attempted, let alone realized (Company's website). E Manufacturing's ambitious technological
internationalization strategy together with an intensive diversification and foreign market strategy
played an instrumental role in the progress to the leading position today. The company had exerted
every effort to

Essay On Home Appliance Control System
HOME APPLIANCE CONTROL SYSTEM
1. Introduction 3
2. Project Overview 3
3. Functional Requirement 4
4. Non–Functional Requirement 4
4.1 Adaptability 4
4.2 Safety 4
5. Use Case Diagram 4
5.1 Actors 5
5.2 Use Cases 6
6. Class Diagram 7
6.1 UML Class Diagram and Description 8
6.2 CRC Cards 9
7. Sequence Diagram 12
7.1 Authentication 12
7.2 Operate Garage Door 13
7.3 Operate TV 14
7.4 Operate Microwave 16

Introduction
A home appliance control system (HACS) is a system which provides various services to remotely
operate on home appliances, such as microwave oven, TV, and garage door etc through remote
devices such as mobile phone, desktop and palm–top. This document furnishes the Use Case ...
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The following figure shows the use case diagram of the HACS system from the end user point of
view.
[pic]
1 Actors
1. User User refers to the person who has an account and a password, can log in on HACS, and
operate home appliances remotely by HACS.
2. Admin Admin is a kind of user who has special rights, for example Add/Remove Device and
Add/Remove Remote System, other than basic operations.
3. Device Device refers to computer embedded home appliances that could be added onto HACS,
configured, and operated remotely.
4. TV TV is a special home appliance that has several operations, such as turn on, turn off, increase
volume, decrease volume, and change channel, which can be operated remotely.
5. Garage door Garage door is a special home appliance that has operations of opening and closing
to be manipulated remotely.
6. Microwave Microwave is a special home appliance that has several operations, such as setting
command, setting timer, starting, and so on, that can be operated remotely.
7. Remote System Remote System refers to system that has wireless connection. It can be added
onto HACS system, configured with HACS, and communicate with HACS.
8. Palm–top Palm–top is a special remote system.
9. Cell phone Cell phone is a special remote system.
10. Emergency Department Emergency Department is a public department that can help if

Swot Analysis : Strategic Planning
SWOT analysis is an examination of an organization's internal strengths and weaknesses, its
opportunities for growth and improvement, and the threats the external environment presents to its
survival. Originally designed for use in other industries, it is gaining increased use in healthcare.
Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into
balance with the external environment and to maintain that balance over time . Organizations
accomplish this balance by evaluating new programs and services with the intent of maximizing
organizational performance. SWOT analysis is a preliminary decision–making tool that sets the
stage for this work.
Basic principles SWOT analysis
The so–called SWOT analysis, ... Show more content on Helpwriting.net ...
Strength–Threat (ST) strategy refers to the use of their own advantages to avoid or mitigate the
impact of external threats. It should take a diversified strategy, use their own advantages, and find
opportunities for long–term development in diversification; or it further enhances their competitive
advantage to counter the threat of competitors.
Weakness–threat (WT) strategy is a defensive technology designed to reduce internal weaknesses
and avoid external environmental threats. When the enterprise has internal and external problems, it
is often faced with survival crisis, and reducing costs may become the main measure to change the
disadvantage. Enterprises will take a defensive strategy to avoid disadvantages of costs and the
threat owning to costs.
Analysis SWOT Whirlpool
1. Strength
Technical strength: Whirlpool has nine kinds of products ranking first in the market of this industry,
and three kinds of products ranking the top three in this industry in terms of world market share,
with patent advantage and software copyright of 589 items. Whirlpool is in advanced world level in
many technology areas. Whirlpool Group of "innovative drive" type is committed to providing
consumers around the world with solutions to meet their needs, achieving a win–win situation
between business and users. Innovative advantages: anti–electric wall technology of Whirlpool and
dual–power technology of Whirlpool washing machine have also been included in the IEC
international

Sears Business Essay
Sears has made several attempts to improve their business, most of which involved selling off assets
and closing stores. Sears has sold off all properties they once owned to Seritage and also sold their
Craftsman tools brand to Stanley Black and Decker. Another strategy Sears has tried to compensate
for their losses is closing stores. Sears has closed around 100 stores and continues to close more. It
was released that Sears is expected to close another 63 stores (45 Kmart and 18 Sears) by the end of
January 2018. Sears has made some attempts to improve by involving and trying to draw in new
customers with social media challenges, free home delivery, or rewards programs. For example, this
year Sears is hosting a social media challenge called ... Show more content on Helpwriting.net ...
First, Sears needs to find a way to fire their current CEO, Edward Lampert. Based on our research of
Sears since Ed Lampert took over the company, it is clear his best interests are not with the company
and the stock price reflects that. When Edward Lampert took over Sears, the stock price was around
$40.00 and the stock price now is the lowest it has been around $3.00 (Yahoo Finance). Decisions
he has made could lead shareholders and the public to believe he is making decisions based solely
on his own personal interests and not for the good of Sears. Lampert is Sears largest lender and has
secured all of his money loaned with property or inventory, ensuring that he is paid if the company
does file for bankruptcy. When Seritage bought Sears properties, Lampert was CEO and largest
shareholder of Sears, while also being the chairman of the board of trustees for Seritage. It is
difficult to believe he has the company's best interests in mind when when he only steps into the
headquarters once per year for the annual meeting. While firing Edward would be difficult and
extremely costly due to his large controlling interest, we feel this may be Sears only way to

Maytag Strategic Analysis
I. Executive Summary
Maytag Corporation was founded in 1893 by Fred L Maytag and two other men. The company built
its first washing machine in 1907. From there the company quickly expanded into a national
corporation. With the sweeping globalization movement of the 1990's, Maytag has attempted to
establish a presence as a global competitor in the appliance industry.
As the company has tried to establish itself in the developing global marketplace, it has had
difficulties. Not only were consumers taste and preferences changing in the domestic market, but the
company needed to develop products that would appeal to the new global markets. Maytag will need
a great deal of money to make these large changes.
The current strategy that ... Show more content on Helpwriting.net ...
Technological forces also made a very large change in the mid–90s. With Microsoft's launch of the
first user friendly Windows program, home computer usage began to increase. Also Al Gore helped
the world–wide web launch during this time frame. With access to the internet, companies were also
able to use electronic data interchange (EDI) to help make purchase orders, schedule delivers and
other functions that are available when companies share data. Maytag also at this time is using fuzzy
logic in appliances. More technology will continue to be required in appliances as time moves on.
Porter's five forces are used to determine the competitive intensity and attractiveness of a market.
These are close forces that affect a company's ability to make a profit and serve customers. If any of
these forces change, a company must reassess its marketplace. The five forces include: the threat of
substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry,
the bargaining power of customers and the bargaining power of suppliers.
Porter's five forces can be used to analyze Maytag. First, the threat of substitute products is low. The
only substitute for a washing machine is a large sink and a great deal of manual labor. Many of the
appliances have substitutes, but because those substitutes are so old and outdated there is not a threat
from them.
Second, the threat of entry of

The United States The Home Appliance Industry
In the United States the home appliance industry is a mature market with high penetration, therefore,
replacement product is significantly important to the industry. The United States has three major
manufacturers for domestic production: Whirlpool, General Electric, and Electrolux. The appliance
industry is changing rapidly and becoming more competitive with the influence of Asian
competitors, specifically, LG Electronics and Samsung Electronics, who are major appliance
importers. Subsequently, in January 2016, a Chinese manufacturer, Haier, bid for the purchase of
General Electric Appliances, finalizing the contract on June 6, 2016 (Thompson, 2016).
Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace
of Life, 2016). Although, Whirlpool is globally the largest manufacturer, they do not dominate all
markets as they do in North America. In North America, Whirlpool's strength lies in a strong and
vast brand portfolio, consisting of seven brands (Fettig, 2016). In 2006, the United States
Department of Justice approved the acquisition of Maytag Corporation by Whirlpool (Henriques,
2006). The acquisition served a two–fold purpose, seating Whirlpool in the number one market
share position in North America and adding strong brands such as Maytag, Jenn–Air, and Amana to
the portfolio. A series of acquisitions is accelerating growth for Whirlpool and ensuring global
market leadership. Whirlpool acquired Italian manufacturer,

The Case Household Appliance And Perfumes
The typical decision making process and that well–structured with the five processes is based on a
special purposeful search by the customer. Once the problem has been recognized, customers need
to acquire adequate information to resolve it. Information search is the process by customer surveys
their environment for appropriate data to make a reasonable decision. The search process that
consumer might follow for products category like in this case household appliance and perfumes, is
different from the different methods of information search. The consumer follow a precise steps
before they actually decide to buy evaluating of alternatives consumer engaged in extended problem
solving may carefully evaluate several brands. Information ... Show more content on
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They may vary from catalogue, retailer website, friends and family members or they can consult
may be unbiased third parties. However in the last years social media platforms plays an important
role in the customers search process such as Facebook, Twitter, blogs, the goal however is not
regarding the technical aspect of the product but getting someone else opinion in the product
category and eliminate some brands considerate bad and critics them. In assessing the appliance to
buy, pre–programmed decisions are usually given priority because the traditional consumer
decision–making process is not opportunistic but is driven by the perceptions and desire. The
strategies of the research process are made primarily on the characteristics features and category of
product. The categorization is a crucial determinant element in how products are evaluated. The
classification derive from different product attributes, price and previously learned connections. The
product is a consumer's evoked set are likely to share some similar features, can either help or hurt a
product depending on what people compared it with according to Teare as "The unpredictability of
consumption as it relates to hospitality lies in individual differences and the ways in which people
categorize purchase decision (Teare, 1998). The knowledge of the product, preferences and
information of a customer about a product are essential that a customer needs to use during the

Energy : The Use Of Energy In Everyday Life
What is energy? Energy is the ability to do work, it is the "power that comes from the use of
physical or chemical resources." In your home energy can come in many forms such as heat, light,
and even electricity. The problem is some of us, meaning people, in general, know little to anything
about the word energy itself. When we think about energy, we think about the energy it takes to get
up in the morning. Sometimes as students we do not notice how much, and when we use energy. We
use energy in everyday life, and it is very important to understand that.
In my household, our energy sources consist of natural gas and electricity. The Hot Water Heater
that we use to heat our water, is generated by natural gas. Natural gas is a type of energy that comes
from deep beneath the earth's surface. Along with heating our water, it helps with washing clothes in
our washing machine and even helps dry those clothes. We also have a dishwasher that makes use of
both hot water and electricity. My mother stated that "She enjoys having a Natural gas water heater
because it helps with saving money". Generally Natural gas is cheaper than electricity when
working with water. At some point in being an adult, you have to consider the cost of things and
even the benefits that come along with it. That is what my parents did because it has been almost
four to five years living in our household and our Hot water heater has not gone out once.
On the other hand, in my household, we use the source of

Time Operated Electrical Appliance Controlling Systems
Time Operated Electrical Appliance
Controlling Systems
Awadallah Sulieman Rahama Balola
Department of Electrical & Electronic Engineering.
University of Alneelain, Khartoum, Sudan.
Supervisor D. Dalia Mahmoud
Abstract:
Time operated electrical appliance controlling system is a reliable circuit that takes over the task of
switch on/off the electrical devices with respect to time. This project replaces the Manual Switching.
Most used devices at home are electrical light, electric fan, air conditioner. Operator may not be at
home and may be somewhere in a different place and if the necessity arises to control these home
appliances there must be some source to control and monitor the home appliances. It has an Inbuilt
Clock which tracks over the Time. When this time equals to the programmed time, then the
corresponding device is switched ON. The switching time can be edited at any Time using the
keypad. The Clock is displayed on LCD display.
Introduction:
The main objective of this work is to design and construct a micro computer based system to control
electric appliances such as light, fan, heater, washing machine, motor, TV, etc. The most important
problems
faced are the misusage of electricity and its wastage. Sometimes due to carelessness of the persons
lamps or fans are left ON which results in wastage of electricity. The project helps to overcome all
these problems. Microcontroller is used to supervise the actions of all other devices and to control
the entire set of

Product Features Of The Home Appliance Industry
2. Durable Household industry overview The home appliance industry is a multi–billion dollar
industry which includes the Major Appliances (refrigerators, cookers, dishwashers, washing
machines & dryers), Small Appliances (Vacuum cleaners, iron, & accessories) and Home Comfort
products (air conditioners, water heaters). Home appliances industry competes on the basis of: 
Cost structure that impacts the ability to compete on price.  Product features that can provide a
competitive advantage, through innovation &  Brand names recognition as a strong basis in the
consumer–driven appliance market. Kahn (2015) states that over the last five years the Industry
revenue increased 5.5%, reaching $191.3 billion in 2015, expecting an annualized 3.8% grow over
the next five years, representing industry revenue of $230.3 billion in 2020. As it is illustrated in
figure 1, the industry consists in five major players that account for about 39% of industry market
share in a low level of concentration industry that varies between market segment and by region,
experiencing consolidation mainly due to company efforts to build economies of scale and scope,
with significant merger activity (Kahn 2015). To increase profit margins, home appliance
manufacturers are aiming to build sales volume especially in emerging markets, increasing
productivity and moving production to regions with lower–cost labour; and/or through the
acquisitions of local companies. 3. Companies background Knowing the

The Technology Of The Home Appliance Market
The ThermoWave is the newest advancement in the home appliance market, a device with the
capabilities to both heat food and beverages as well as cool them. Comparable in design to a
common countertop microwave, the ThermoWave has dimensions of 18"x30"x20" for our
household version. The ThermoWave comes in a stainless steel finish and is operated through a
traditional touch control numerical pad. Controls on the device allow for heating, cooling,
defrosting, thawing, as well as options for specific items such as poultry, beef, and popcorn. Our
company has chosen to market this appliance in department stores, discount retailers, and online.
The ThermoWave is priced at $159.99, which we feel is a fair market price for the devices
capabilities and production costs. Environmental forces that affect our product and company
include: competitive, technological, legal/regulatory, economic, and sociocultural. The
environmental forces are important because they are the influences behind the market and consumer
buying. Lower unemployment and inflation coupled with the current state of recovery that our
country is in are all positive forces for our company, while lower spending on appliances is a
concern for us. Our competition includes companies such as General Electric, Whirlpool, and
Samsung, all titans of the appliance industry. Though currently the ThermoWave is the only product
of its kind, we are expecting companies to emulate our product in the near future. Social media and
the

Gregg's Appliances Case Study
Case Study 1–6
Introduction This issue for case study 1–6 is brought to us by Steve Nelson and the company of the
Gregg's Appliances, Inc. The HH Gregg Company was founded on April 15, 1955 in Indianapolis by
Henry Harold Gregg and his wife. The initial store was an 800 square feet appliance showroom and
office. Since then the company has expanded and with that expansion the company needed more and
more information technology in order to harness the power of the information they had acquired.
But in 2006 the current CIO, Steve Nelson, was facing a deadline. The deadline was the HP, which
was Gregg's principal information technology vendor, has chosen to discontinue support for its line
of HP 300 mainframe processors. Gregg's relied ... Show more content on Helpwriting.net ...
The bonuses to this choice would be lower costs compared to Delphi and Sentra, Gregg's could
maintain current business processes and there is limited training required. But the Texas Firm UNIX
platform does not move Gregg's to an industry standard and it requires significant development staff
time. The other UNIX choice was from Ex–ADI costing $4–$5 million. The process for this change
would be to hire programmers and re–write into a UNIX platform internally. The biggest benefit to
this selection was that it allows for phase–in implementation, which means no business will be
stopped. It is also much cheaper than Delphi and Sentra options. The software will also be high
adaptable and customizable and limited training will be required. But this will not move the
company to an "industry standard" and nothing will seem new. There are several big risks when
changing important software in a large company. It could lead to a sudden halt of the business
during the deployment because of a failed database, a bad internet connection or the inability of staff
to input or process orders. The system might not be able to handle the work load. Lastly, there could
be an unexpected complete system shutdown. There are also other costs to consider. Along with the
implementation and annual maintenance costs outlined in the summary, Nelson Must also consider
other costs including: * Training costs * Testing costs * Costs of lost

Star Appliances B
Star Appliance Company B
Executive Brief This proposal accounts for the new debt and equity mix of Star Appliances by
estimating the company's cost of equity. The methods used include the dividend discount model, the
earnings/price model, and the CAPM model. After analyzing all three possibilities, it is apparent that
the CAPM model provides the most accurate estimate of Star Company's cost of capital because it
accounts for the beta. Using the CAPM model, the new Star Company cost of equity is calculated as
9.4% and the WACC is determined to be 9.14% at the 9.5% debt rate. In addition to the estimation
of the cost of equity, Star Appliance Company is also considering increasing their current debt ratio
of 9.5% to the industry ... Show more content on Helpwriting.net ...
To calculate the new cost of equity for Star, the risk–free rate is added to the product of the beta and
the risk–premium. Star's new cost of equity is 9.4% (Appendix A). Given that the cost of equity is
9.4% and the cost of debt is 12.2%, Star's cost of capital can be calculated as 9.14% (Appendix B).
The company was also considering raising the cost of debt to the industry average of 19%. At this
cost of debt, Star Company would have a lower cost of capital of 8.24% (Appendix B) because
interest on debt capital is deductible whereas dividend payments on equity capital are not. At the
new WACC of 19%, the home appliance and agricultural machinery projects are valued based on
their inherent levels of risk. The beta of the industry average home appliance project is 0.95,
whereas the beta for the industry average agricultural machine project is calculated as 0.88. CAPM
was then employed to find the cost of capital of each project. The cost of capital for the home
appliance and agricultural machinery projects were found to be 10.4% and 9.92%, respectively
(Appendix B). This analysis allows Star Company to allocate funds to projects that create returns
greater than the industry cost of capital for each specific project. The IRR of the home appliance
project is 11.29% and the IRR of the agricultural machinery project is 10.70%, which are both
greater than the calculated cost of capitals. Therefore, in

Sleep Apnea Appliances
Types of Sleep Apnea Appliances
Sleep apnea, which involves breathing that's interrupted during sleep, is a severe sleep disorder that
affects 22 million Americans. Breathing can be interrupted as much as hundreds of time, which
causes the brain, as well as other areas of the body, to not receive enough oxygen. One way to treat
this sleep disorder is by using CPAP (continuous positive airway pressure) therapy. This entails
using a machine that delivers air pressure through a mask that's been placed over a person's nose
while sleeping.
But many people find the CPAP therapy too bulky and don't feel comfortable wearing a mask to bed.
Fortunately, there are sleep apnea appliances that can be used effectively in keeping the upper
airway passages ... Show more content on Helpwriting.net ...
A mandibular advancement device, which is the most common one used for treating OSA
(obstructive sleep apnea), resembles a mouth guard used by athletes. This dental appliance works by
pushing the lower jaw (mandible) forward so that a user's airway is opened.
It fits over the lower and upper dental arches and has hinges that ease the lower jaw forward. As a
result, the soft palate and tongue are stabilized. Using a MAD also helps to strengthen the airway as
it makes the tongue muscle more active, as well other airway muscles.
Tongue Retaining Device
A TRD is similar to a MAD as they both hold the tongue forward. However, unlike a MAD that
moves a user's jaw forward, a TRD pulls a user's tongue forward. In other words, a TRD has direct
control over the tongue.
Some people have less therapeutic side effects wearing a TRD than using a MAD. But, on a
negative note, TRDs not as comfortable as MADs. What's more, it takes a longer time to get used to
wearing a TRD. Considerations and Warnings
Failing to treat sleep apnea can result in failing to perform well at school or work. It can even be
fatal if you stop breathing long enough or fall asleep while

Application And Specification Of A Computer Network
On December 6, 1967, the Department of Defense awarded a contract with the purpose of the
"design and specification of a computer network". Four months later, the Advanced Research
Projects Agency (ARPANET) was created. By October 15, 1969, computers at the University of
California–Los Angeles and Stanford were connected and communicating (Internet History from
ARAPNET to Broadband, 2007) . Thus was the birth of the internet. Now, the internet is an
indispensable tool that provides us with an active connection to everyone and nearly everything.
However, we've evolved the internet and moved forward to the "internet of things" (IoT). The IoT is
connecting man to machine, machine to machine, and machine to man all through "smart" devices,
... Show more content on Helpwriting.net ...
Also of note are the new wearable devices. Today, instead of pulling out our wallet to pay for
groceries, we can simply scan our Apple Watch in front of an Apple Pay terminal and have the funds
immediately deducted from our account. When arriving at the airport, your connected device can
sense your current location and immediately let your bank know you are preparing for a trip. As you
drive, your connected vehicle can download real–time traffic and make suggested route changes
before you get stuck in traffic. More importantly, many modern vehicles are equipped with sensors
that can detect a collision and immediately dispatch help. The connected world has far exceeded our
expectations. One area of concern that revolves around the IoT is cyber security. Throughout the
2016 presidential primaries, cyber security has become an increasingly hot topic. During the January
17th, 2016 Democratic Primary Debate, cyber security was discussed no less than six times
(Leatherby, 2016). As the IoT continues to expand, hackers have expanded their attacks as well. In
July of 2015, hackers were able to remotely take control of the systems onboard a Jeep Cherokee
and completely disable the vehicle (Kerner, 2015). Unfortunately, this is not an isolated event. Both
the FBI and National Highway Traffic Safety Administration

The Marketing Strategy Of Whirlpool Corporation
In the United States, the cooking industry is a mature market with high penetration, therefore,
replacement product is significantly important to the industry. The United States has three major
manufacturers for domestic production; Whirlpool, General Electric, and Electrolux. The appliance
industry is changing and become more competitive with the influence of Asian competitors,
specifically, LG and Samsung is importing appliances into the United States. Subsequently, in
January 2016, a Chinese manufacturer, Haier, bid for the purchase of General Electric Appliances,
finalizing the contract, Monday, June 6, 2016 (Thompson, 2016).
Whirlpool Corporation is the largest global manufacturer of home appliances (Innovation at the Pace
of Life, 2016). Although, Whirlpool is globally the largest manufacturer, they do not dominate all
markets, as they do in North America. In North America, Whirlpool's strength lies in a strong and
vast brand portfolio, consisting of seven brands (Fettig, 2016). In 2006, the United States
Department of Justice approved the acquisition of Maytag Corporation by Whirlpool (Henriques,
2006). The acquisition served a two–fold purpose, seating Whirlpool in the number one market
share position in North America and adding strong brands such as Maytag, Jenn–Air, and Amana to
the portfolio. A series of acquisitions is accelerating growth for Whirlpool and ensuring global
market leadership. Whirlpool acquired manufacturer, Indesit, in Italy, which has

Household Appliances In The 1920's
In the 1920s, also known as the Roaring Twenties, many new household appliances came out to
American consumers. One of them was the electric powered washing machine that clean clothes in
an efficient and easy way. This product, the Thor, was a drum like washer with a tub and a electric
motor and was created by Alva J. Fisher in 1908 (Bellis). Also,a vacuum cleaner is an electric tool
used to suction up dust and small objects on floors. This tool was created by Hubert Cecil Booth and
David T. Kenney in 1901 by using air for the separation of dirt (Green). Another appliance, the
electric refrigerator, is a tool that keeps your food and drinks cold and fresh. The refrigerator was
invented by Fred W. Wolf in 1913 and was a icebox with a refrigeration unit connected to the top
(Chapman). All of these appliances made the twenties roar because it made labor easier around the
household. ... Show more content on Helpwriting.net ...
This was because it made work much more easier. Such as, before the vacuum cleaner housewives
cleaned carpets with bread and lemon juice ("The History of Floor & Carpet Cleaning")! Also, the
Household Appliances made it easier to complete tasks in bulk. Such as, The Thor could hold a load
up to 19 pounds! This is much better than using a washboard. All of these factors made Americans
want the new household appliances. In The Great Gatsby, By F. Scott Fitzgerald, household
appliances were presented in the book. Gatsby was throwing a party at his house. To prepare for the
party, he orders five crates of oranges and lemon every Friday from a fruiterer in New York. He has
a machine that could juice 200 oranges in thirty minutes (Fitzgerald 39). This machine that Gatsby
used was called the Magic Maid Mixer with a juicer

Solar Power Appliances
Introduction
Founded in 1987 by a professor of electrical engineering at the University of Stanford, the
SunPower Company has lived to beat adversities and emerged as a formidable force to reckon with
in the provision of solar energy in the past few decades. Markedly, Dr. Richard Swanson acted on a
market gap and spearheaded the company's establishment from a research and development
corporation to a fully–fledged production firm that produces and sells solar panels globally. Owing
to worldwide warming and climate change, there have been entrants in the same line of business that
compete with SunPower. As a result, a reduction in the company's market share occurred over the
past decades.
In its initial life stages, SunPower signed two ... Show more content on Helpwriting.net ...
For instance, it registered a maximum of 600 MW solar cells in the year 2010 alone.
Despite its marked development, the SunPower Company still experiences aggressive competition
from larger solar cells producers in the world. Since solar energy is a permanent solution to concerns
on climate change, there have been scores of entrants into the same line of business. For instance,
the company faces stiff competition from the Asian and Middle East countries. Some of its main
competitors include Sharp Solar, who is the chief competitor, Q–cells, REC Cells, First cells, and
Sun Tech among others.
All considered, this paper presents an analysis of the simulations done from 2007 to 2025 on a two–
year interval. In other words, it presents the results obtained from 2007 and projected forth to 2023.
The study also indicates probable decisions to make on the pricing strategies and marketing
approaches among other financial recommendations to beat the rising competition.
Results Obtained From Two Simulations from 2007 to 2025
Simulation 1
Period Gross Margin Capacity Utilization Return On Sales Market Share New Entrants
2007 0.28 1 0.02 2.4
2009 0.3 1.25 1.25 3.41
2011 0.33 1.25 0.14 3.66
2013 0.37 1.25 0.17 3.58 firm1
2015 0.4 1.25 0.21 3.58 firm 2
2017 0.43 1.25 0.25 3.48 firm 3
2019 0.47 1.25 0.31 3.41 firm4
2021 0.5 1.25 0.34 3.49
2023 0.54 1.25 0.38 3.07

Simulation 2
Period Gross Margin Capacity Utilization Return On Sales Market

Products & Appliances : Equipment And Appliances Have Been...
4.1 Products & appliances: Equipments and appliances have been targeted by the most common
measure of labelling and MEPS which is one of the cost effective way to penetrate more and more
energy efficient appliances in the market. Despite lot of efforts there is still lot of potential in the
existing building sector to make it more energy efficient and sustainable buildings. IPCC estimates
that, by 2022, carbon–di–oxide emission from using energy efficient products and appliances in the
buildings can help to reduce by 29% at no major cost (Levine, M., D. Ürge–Vorsatz, K. Blok, L.
Geng, D. Harvey, S. Lang, G. Levermore, A. Mongameli Mehlwana, S. Mirasgedis, A. Novikova, J.
Rilling, H. Yoshino 2007). Now, the need of the New Zealand government is to focus on the
package of policies i.e. mandatory public procurement to improve the efficiency of this sector which
requires strong leadership and demonstration by the government (Kelly 2012) . The mandatory
procurement program need to be aligned with the MEPS as wells star rating programs to ensure the
purchasing of efficient products in businesses and governments (OECD 2008). Suppliers, local and
central government, and other stakeholders also need to be aligned to encourage efficient
procurement in different sectors of the economy. New Zealand Businesses and governments which
have already introduced efficient procurement, reported between 8% to 30% improvements than the
baseline and now this needs to be replicated for all the

Essay On Godrej Appliances
Introduction
The company that this project is being carried out for is Godrej Appliances. They are part of the
consumer appliances industry and operate nationwide in India. They are also one of the earliest and
most successful members of the Godrej & Boyce conglomerate.
History
Godrej Appliances is a part of Godrej & Boyce Mfg. Co. Ltd. as mentioned before. Godrej & Boyce
has been present since the year 1897 when Shri. Ardeshir Godrej left his career in law and got into
the lock making industry. His brother Pirojsha Godrej was instrumental in bringing his dream to life
and set up the roots for the Godrej Empire which has been running seamlessly for more than a
century now. They had set up base and created a lush township in Vikhroli back then which came to
be known as Pirojshanagar. They are still operating with their headquarters from there.
Godrej & Boyce has fifteen different companies working under its umbrella today and have
estimated that they cater to around four hundred million customers in India.
Godrej Appliances is one of the fifteen companies that are part of Godrej & Boyce. It came into
existence in the year 1958. Godrej appliances was a pioneer even then, and it brought refrigerators
to India for the first time. Today Godrej Appliances is one of the major players in the consumer
appliances ... Show more content on Helpwriting.net ...
Each company has a different strategy that they follow and execute and different areas of expertise
that they are competing with. This market, like others, has premium, regular, and budget players.
Godrej Appliances is by brand reputation a premium player, as can be clarified by their
achievements listed earlier. But they also cater to the budget sensitive customers with their wide and
long product lines. Godrej Appliances can be looked at as the top player of Indian origin in this
segment and uses the Indian connect with its customers as

Amy's Appliances
In the case of Amy's Appliances we know that the company doesn't hire anyone under the age of 30
as a sales associate. Although, any applicant under the age of 30 who applies to the company and
gets denied because of their age it is not a violation of ADEA because they are not protected. ADEA
only protects applicants and employees who are 40 years old or older. However, the company will
have to justify their actions of not hiring anyone under the age of 30. Therefore, this can still be a
form of lawfully discrimination against one based on their age. However, the company may have
violated the rights of potential applicants based on age, and this is a form of discrimination which is
protected by The Age Discrimination in Employment Act,

Persuasive Speech On Dishwashers
Dishwashers have two prominent advantages for us which are saving our works and saving energy.
It's a matter of wonder that some people are still using dishwashing machines that were bought five
years ago or a decade ago because the newest devices are way better with its efficiency, cleaning
performance and quietness of operation. Many more features have been evolved a lot since last ten
years. With cheaper and older washing machines, you had to pre–rinse your dishes. But now here
we present you 5 most useful and money worth dish washer in 2016 with the best brands.
HOW TO CHOOSE THE BEST DISHWASHER?
CONVENIENCE
The most important thing while choosing the best dishwasher is the ease of its use. For the top
dishwashers, it means convenient loading.
CAPACITY
If you are about to buy a built–in dishwasher, the proper consideration is a standard 24 inches
model. This one is a good option for twelve to fourteen place settings. There you also have 18
inches built–in dishwashers, but they are better for a small kitchen of a small family who will use
dishwashing machines seldom. Countertop portable dishwasher is great for small families and
couples, because it supports 4–6 place settings
MULTIPLE CYCLES
You need to consider such a washing machine that allows you to adjust racks having many
silverware slots and fold–down tines. A dishwasher with multiple cycles is that's why recommended.
The ideal dishwasher is that adapts to the food it has to be cleaned and the type of the dishes

1950s Home Appliances
Home Appliances
1950s was a decade of great technological development.
1950s home appliances raised standards of living and released housewives from the strain of
household chores.
The most representative item would have been the washing machine. This was a massive time saver
and allowed women to keep up to date with the cleaning, to keep a comfortable home and do all the
cooking as well as having some leisure time.
They were very populous in America but it wasn't until the 1950s that it was introduced in Australia,
Almost every home appliance was invented in earlier years overseas and introduced to Australia
later.
Entertainment
Australians in the 1950s could afford more entertainment products than ever before. Television was
the most representative ... Show more content on Helpwriting.net ...
He tapped into the young teen market and thrilled audiences with his original style of music and
hip–gyrating 'bad–boy' image. Entertainment was very much influenced by the American culture.
In 1950 Australian began to reject the Australian culture in favour of cultural influence trends such
as Britain and America.
Technology
The television industry had been established in America in the 1940s. After WW2 they quickly
turned to the airways and been producing mass television exports. 1950 in Australia 83% of
television content was source from America while the rest was sourced from Britain. For example
the 10 most popular programs on Australian Commercial television where all American such as
Perry Mason, the Finstones and I love Lucy.
Transport
Post WW2 Holden began 'The Project 2000' car design. A group of design personnel made a trip to
America resulting in a handmade model being shipped back to Australia for the car to be extently
tested. By the end of 1940s this car called the 'SX' was released to a massive audience including the
prime minister of Australia. The production began to average about 10 per day. By the beginning of
1950s Holden had an overflowing waiting list. 12 months later 20,000 cars were being produced
annually.

Haier
Qingdao Haier, Ltd.: Considering the Maytag Acquisition
Executive Summary
Situation
Executives at Chinese home appliance manufacturer Qingdao Haier, Ltd. (Haier) have just learned
that Ripplewood Holdings placed a bid to purchase Maytag Corporation for $1.13 billion or
$14/share. Maytag Corporation, the 3rd largest home appliance manufacturer in the United States,
has announced that it will consider competitive offers for the acquisition of the company. Chinese
home appliance manufacturer, Qingdao Haier, Ltd. must evaluate the pros and cons of the Maytag
Company and assets and decide whether or not to bid on the acquisition of the Maytag business.
Action
Haier will evaluate the current status of its business and the goal to ... Show more content on
Helpwriting.net ...
Asia – Due to large the population and immense spending power of Asian consumers, the Asian
Market is the biggest market for household appliances. Asian households also have very low
saturation levels, allowing the potential for a large quantity of new consumers. Due to the high
growth potential of this market, there are over 50 competitors fighting for market share in Asia. This
extreme number of competitors has resulted in competitive pricing strategies and low profits.
Australia & New Zealand – The market for home appliances in Australia and New Zealand has
saturation levels of approximately 40–50%. The market has attracted 15 appliance manufacturers.
Of these competitors, Electrolux is leading the market with 28% market share, followed by LG
Electronics with 10%. Maytag and Whirlpool also compete in this market but only have market
share percentages of 6% and 5%, respectively.
Latin America – The Latin American home appliance market is a growing market due to low
saturation levels. There are 25 manufacturers competing in this market including Whirlpool which
leads the market with 33% market share. Many large companies have identified Latin America as a
viable growth opportunity.
U.S. Home Appliance Industry
The U.S. home appliance industry consists of manufacturers, distributors and consumer that
produce, sell and buy home appliances such as

Whirlpool Case Study
Company Background
Whirlpool Corporation is the number one major appliance manufacturer in the world. Whirlpool
Corporation was incorporated on August 10, 1955. It trades on the NY Stock exchange under WHR.
Whirlpool is one of the world's top home appliance makers. It specializes in laundry appliances,
cooking appliances, refrigerators and freezers, compressors, dishwashers, mixers and other small
domestic appliances as well as manufactures and markets home appliances. Whirlpool has huge
global experience in the consumer electronics business as well as a strong research and development
capabilities to innovate consumer electronics. As of December 31, 2016, the Company
manufactured products in 14 countries and sold products to over 135 countries. Whirlpool does an
excellent job marketing in global markets throughout the world under popular brand names, such as
Whirlpool, Maytag, KitchenAid, Consul, Brastemp, Roper, Amana, Bauknecht, Jenn–Air and
Indesit. The Company has different segments including the North America; Europe, Middle East and
Africa (EMEA); Latin America, and Asia segments. Major customers for the Whirlpool Corporation
include retailers Lowe's, Home Depot, Sears, and Best Buy. In 2016 the corporation had
approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology
research centers. Whirlpool strives to be the leader in home appliances and does this by being
innovative and promoting corporate entrepreneurship throughout the

Facing The Changing Of Enterprise External Environment
Facing the changing of enterprise external environment, it asks for managers should stand at the
height of strategic management to makes an overall plan for the development of the enterprise. The
Balanced Scorecard (BSC) has great advantages in the link of enterprise strategy and performance
management. It covers strategic areas, and includes human resource management. However, it has
many shortages and theoretical defect.
Recent research (Rui Z and Ming J, 2001) argued that most research on performance evaluation tend
to be more attention the analysis of some traditional index in China. Although these traditional index
which involved in BSC can reflect historical outstanding achievement to some extent, but it can not
fully reflected the healthy situation for running and real reasons for developing. The new
performance measurement was designed on the basis of original BSC which will add some
dimensions to improve earning growth and promote enterprise long–term stable development.
The range of most Haier research is very wide. China scholars explain the successful reasons from
the aspects of Haier culture, diversification and internationalization, incentive machine,
interpretation system (Meng L, 2001; Tao Ouyang 2005; Shaoju Shi, 2011). But in the same type of
article, the praise for Haier success is more than the rigorous academic research.
Xu Hang(2009) presented that one reason for Haier rapid growth is its culture and innovation, such
as international strategy and

A Short Note On Platform Smart Home Management Mobile...
2.5 The Product HSmart is cross–platform smart home management mobile application, which
allows you to synchronize with numerous electrical home elements such as light bulbs, conditioners,
refrigerators in collaboration with wearable devices and smart phones. The application allows you to
control and monitor home appliances irrespective of your location. For example, switching on the
air conditioner for a cooler environment before arrival or command robot vacuum cleaner to tidy up
the house while away. The high rated customizable HSmart system allows complete user access
control of home appliances via controller and a communication technology.
a. Product overview
HSmart provides a system that fully integrated, which will integrate the ... Show more content on
Helpwriting.net ...
HSmart is compatible with different platforms such as Android, IOS (Apple device) and Windows
by accessing GoogleStore, Apple AppStore and Windows Store respectively. With HSmart
application, critical notifications regarding home appliances will be received and necessary actions
taken at a simple tap. c. Hardware
The hardware that need to be place in the house that required using our system include the
following:
Central Controller:
The central controller creates a smart home by integrating with 200+ smart devices. Like a live–in
translator, the central controller engages with numerous connected products with an aim to monitor
and control them easily from the HSmart application. The Central Controller uses communication
technologies like ZigBee and Z–Wave radios which specifically designed for M2M leaning. The
central controller is connecting to the internet via an Ethernet cable allowing you to create a safer
and smarter home. Figure: Central Controller
Smart Home Elements: Smart home elements consist of different devices such as o Smart
Connected Light that can be dimmed or turned on and off from your smartphone using the HSmart
app. o Motion sensors that provide notifications for unexpected movement in the house. o
SmartCamera which automatically capture video clips when specified events i.e. Event based video
recording. o Multipurpose

The Appliance Of Computer Vision Techniques
Abstract
Nowadays retail video analytics has moved out ahead of the traditional domain of loss prevention
and security by providing retailers understanding business intelligence for instance queue data and
store traffic statistics. Such information allows on behalf of optimized store performance, enhanced
customer experience, ultimately higher reduced operational costs and profitability. This paper gives
an overview of various camera–based applications in retail. It also presents a number of the
promising technical guidelines for survey in retail video analytics.
Introduction
The appliance of computer vision techniques in retail using more than a decade.1 in recent times,
due to advancement in machine learning, computer vision, and data analysis, retail video analytics
can offer retailers with much further insightful business intelligence. Therefore it promises much
privileged business value, ahead of the traditional domain of authentication, security and loss
prevention. Examples include queue data, analysis of store traffic, purchase decision making and
shoppers' behaviors, between others. The retail atmosphere, in addition to its own distinctive
business and technical challenges, is also well thought–out a practical test bed for novel computer
vision approaches. For these reasons, retail video analytics and it's a variety of applications have
become of enormous interest to both retailers as well as the computer vision society.
EXISTING TECHNOLOGY
2.1 Loss

Essay On Godrej
Latest improvements in Godrej & Boyce Shifting to the online channel Godrej Appliances, which is
a key division of Godrej & Boyce Manufacturing Corporation is shifting to the online platform.
According to Executive Vice–President and Business Head, Kamal Nandi they are planning to offer
customised products on their e–commerce platform to customers. They are planning to start with a
pilot scheme to check the effectiveness of the plan and then launch it basing upon the effectiveness.
The pilot scheme is planned to be rolled out by April and the final launch has been scheduled at
June. There will be ample choices of colours and designs across various product segments which
will keep Godrej products at par with the global trends. This goes along their plans of doubling the
revenue from premium category products from 10 per cent to 20 per cent over the next year. It can
be inferred to be a strategic move to change the positioning from the mass–premium segment to the
premium segment. Godrej basically operates across two segments, one is the cooling products which
cover air conditioners and refrigerators and the other include house appliances like microwave
ovens and washing machines. Mr. Nandi stated that presently 1.5 per cent of the total turnover of the
division comes from online sales. The online sale is expected ... Show more content on
Helpwriting.net ...
2,100 Crore presently which is roughly 33 per cent of the total turnover of the company and it is
planning to scale a target of 2,700 Crore by the end of FY15. The main revenue generator for Godrej
Appliances is refrigerators which accounts to 60 per cent of total revenue, followed by air
conditioners with 18 per cent and washing machine accounting to 15 per cent of total revenue
generated. The company had been planning to set up a factory in South India either in Tamil Nadu
or Karnataka, but it is planned to come up after 2018. According to Mr. Nandi the current capacities
are sufficient for normal business till

Whirlpool Corporation
A07–00–0013
Whirlpool Corporation's
Global Strategy
We want to be able to take the best capabilities we have and leverage them in all our companies
worldwide.
David Whitman, Whirlpool CEO, 1994
Quoted in the Harvard Business Review
In 1989, Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the
objective of becoming the world market leader in home appliances. Beginning with the purchase of
a majority stake in an appliance company owned by Philips, the Dutch electronics firm, Whirlpool
purchased a majority stake in an Indian firm, established four joint ventures in China, and made
significant new investments in its Latin America operations.
However, by the mid–1990s, serious problems had emerged ... Show more content on
Helpwriting.net ...
The four main players–Whirlpool, General
Electric, Maytag, and White Consolidated, which had been acquired by Electrolux–were beating one
another up everyday.4
With limited growth opportunities and a handful of major players in the United States, it was critical
that firms focus on cost reduction, productive efficiency, and product quality. Product innovation
was also critical, although few major innovations had occurred in recent years. The apppliance firms
segmented their products according to different consumers' needs, and each strived to achieve
greater economies of scale. Still, by the end of the 1990s, the competitive landscape remained
unattractive. Profit margins continued to decline for most firms. Many analysts believed that the
market for appliances was saturated and that there would be little increase in growth rates. This
saturation had left the distributors focusing primarily on replacement purchases and purchases for
new housing developments.
The European Industry
In the early 1980s, there were approximately 350 producers of household appliances

General Electric Appliances
Abstract The newly appointed district sales manager, Larry Barr, faces the problem of allocating
sales quotas among his various sales representatives. This decision will affect everyone's earnings
including his own. This problem is compounded by the fact that different territories have, for a
variety of reasons, different potentials. In addition, the territory that is known to be the toughest will
soon require a new sales rep. Company History/Background Canadian Appliance Manufacturing Co.
Ltd (CAMCO) was created in 1998 under the joint ownership of Canadian General Electric Ltd. and
General Steel Wares Ltd. (G.S.W.). CAMCO purchased the production facilities of Westinghouse
Canada Ltd. under which the brand name White–Westinghouse was ... Show more content on
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There were a number of problems that Barr had to deal with in addition to being new to the job. One
major problem was the resignation of one of the company's top salesmen who had the most difficult
territory (9963), effective at the end of the year. If he shifts one of the more experiences salesmen
into that area, it would disrupt service in an additional territory, which was undesirable because it
took several months for a salesman to build up a good rapport with customers. This decision would
affect the

Star Appliance
Star Appliance Case Study
Situation:
Star Appliance is looking to expand their product line and is considering three different projects:
dishwashers, garbage disposals, and trash compactors. We want to determine which project would
be worth doing by determining if they will add value to Star. Thus, the project(s) that will add the
most value to Star Appliance will be worth pursuing. The current hurdle rate of 10% should be re–
evaluated by finding the weighted average cost of capital (WACC). Then by forecasting the cash
flows of each project and discounting them by the WACC to find the net present value, or by solving
for the internal rate of return, we should be able to see which projects Star should undertake.
Conclusion:
Which ... Show more content on Helpwriting.net ...
Star's returns were found by multiplying the EPS times the P/E ratio to get the year's stock price. I
then found the change in the price each year, which is the capital gain yield (CGY). Adding this, the
CGY, to the dividend yield (also listed in exhibit 6) gave Star's returns. The results of the regression
were a best fit line with a slope of 0.831, which equals beta. Using exhibit 5, I averaged the 10 and
20 year T–bill rates to get "Rf" for 15 years of 10.7%. I used the given 6.0% percent as the market
premium. Putting all of these values into the CAPM equation gave a return on equity of 15.69%.
Optimal Capital Structure
WACC = (D/D+E)(Rd)(1–t) + (E/D+E)(Re) Even though Star originally has a debt–free capital
structure, there is an optimal capital structure that includes debt, which is usually a cheaper source
of financing. To find the weighted average cost of capital, I first calculated the cost of debt using the
spread between bond debt ratings (what was the spread?). I added the spread to the risk free rate of
10.7% used earlier as "Rd", then multiplied this value by (1–tax rate) to find the cost of debt. Next, I
had to find a beta for the levered Star by using the equation BL=BU(1+(1–t)(D/E)). I determined the
debt/equity ratio by solving (D/D+E) =((D/D+E)–1)^–1. Now I used the CAPM again to solve for
Re of the levered firm for different proportions of debt. Finally, the WACC was found by
multiplying the cost of

Marketing Plan For The Whirlpool Corporation
The Whirlpool Corporation is a multinational corporation with its world headquarters located in
Benton Harbor, Michigan. Whirlpool manufacturers home appliances including Kitchen–Aid,
Maytag, and Amana. First started in 1911, manufacturing electric hand wringers, it has grown into a
global world leader in home appliances manufacture.
Growth strategies
1. Internal growth – This is growth from within the corporation using internal resources. This would
include focusing on new products or a new marketing plan. (Chand 2016)
a. Market penetration: Whirlpool saw a decrease in business by 2012 in the U.S. market but has
increased market penetration through efforts such as new products and renewed advertising. In
2014, from the Whirlpool ... Show more content on Helpwriting.net ...
In 2002 Whirlpool purchased Amana, which manufactures ovens, refrigerators, dishwashers and air
conditioners. Amana had products with a mature growth cycle as did Whirlpool so this was a good
strategy to increase their product line and loyal customer base.
b. Horizontal related diversification is when a company adds products that are unrelated to its
current offerings. Whirlpool purchased Kitchen Aid in 1986, which manufactured stand mixers,
among other products. This was not something Whirlpool was familiar with but using the celebrity
chef popularity at the time, promoted Kitchen Aid heavily and markedly increased their customer
base. (History & Heritage)
c. Conglomerate unrelated diversification is growth strategy that involves adding new products or
services that are significantly different from the organization 's present products or services. This
happens when the company diversifies into an area that is completely dissimilar to the current line
of business. Whirlpool currently offers licensing upon approval to any products. Products they
license now include water softeners, water coolers, upright vacuums and outdoor grills. These
products, when sold with the Whirlpool name behind them, increases brand name awareness as well
as loyal customers. (Brand Licensing 2016)
d. Vertical integration is when a company performs more than one or two parts in their supply chain
within the same company. Whirlpool's

Appliance Maker the Challenge
Case 1: Appliance maker
The challenge
Senior executives at a large, low–cost manufacturer of appliances and white goods were concerned
about the sluggish performance of the company's household fan business. It had long been among
the top leading players in the company's home country–an emerging market–but was now losing
domestic share in two important, and fiercely competitive, product categories.
The company's leaders suspected that a stagnant product portfolio was partly to blame; they had
been focusing a considerable amount of attention on operations and had neglected to revisit fan
designs for a couple of years. Meanwhile, an innovative upstart, also from an emerging market, had
begun competing with the manufacturer, both at home ... Show more content on Helpwriting.net ...
Yet the teardown showed that as compared with competitors, the company was "overbuilding" its
products significantly and that identical–or even better–product performance was possible at a lower
cost if the team was willing to rethink its design approaches.
Some of the resulting design changes were quite straightforward and even, in retrospect, obvious.
Yet the team acknowledged that the new ideas didn't click until the teardown, when the evidence
was spread out on the table for discussion. By modifying the cover of one type of household fan, for
example, the team made it unnecessary to include an internal bracket assembly that had supported
the original cover–a savings of 7 percent per unit. This change, like most cost–saving opportunities
the team identified, was invisible to customers and didn't matter to them (for an example of one
model, see diagram).
Many of the individual cost–saving opportunities the team identified were small. But the collective
impact was huge–helping the company to reduce the total cost of manufacturing its fans by more
than 10 percent, against a cost base that was already quite competitive. Meanwhile, consumers
received the new designs well, and that contributed to a 50 percent jump in operating profit in the
first year of their introduction and helped elevate the company to the number two spot in the market
(up from number three) over that time span.
Focus on the customer
To get more information, the company's marketing

Biomedical Appliances And The Destruction They Bring
Biomedical Appliances and the Destruction They Bring In the ever–growing industry of biomedical
sciences, many devices have the potential to cause harm to the environment. They have to be treated
with such caution and have drastic disposal measures in place to make sure no damage is done to the
environment. Yes, these steps are incredibly important with devices such as these, but why use a
product with such devastating potential? With today's modern technology and brilliant scientists
should put more effort into creating more environmentally friendly biomedical technology whilst
still having the same benefits. The world today is ever changing and technology is progressively
advancing each and every day. Laura Cabrera wrote an article in which she discusses the effect
humans have on the environment and how the environment affects them. The goal of the article is to
discover how biomedical science can be further developed by understanding the environmental
impact of humans. "Technological advancements have yielded positive economic growth, improved
standards of living, and provided new ways of protecting human health. At the same time,
technology has contributed to widespread negative changes in the environment that include global
climate change, deforestation, suburban sprawl, ecosystem loss, and increased health risks from
exposure to radiation, toxicants, and stress (Cabrera 1)." Whereas this technology can be lifesaving
and a great benefit to a modern health, it can

Mexican Appliance Company Case SWOT Analysis

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