Vielen Dank für Ihre Teilnahme am Webinar am 29.01. Die Präsentation kann runtergeladen und natürlich mit Ihrem Netzwerk geteilt werden. Einen Link zum Download des Webinars haben Sie parallel via E-Mail erhalten.

1. Talent Solutions
©2012 LinkedIn Corporation. All Rights Reserved.
Live-Webinar
Neue Funktionen in der
Personalbeschaffung auf LinkedIn
Jan 2015

2. Thomas Heger
Sen. Relationship Manager
LinkedIn D-A-CH
theger@linkedin.com
Die Vortragenden
(45 Minuten)
Timo Bock
Recruitment Product Consultant
LinkedIn D-A-CH
tbock@linkedin.com

3. Agenda
– LinkedIn Recruiter Updates
 Search, Profile, Projects, Hiring Manager features
– Quality Updates
 New InMail policy
– Live Demo
– Career Pages – Showcase your Employer Brand
– Q & A

4. LinkedIn Recruiter Enhancements

5. Insights | Personalized | Smarter
Recruiter Search Enhancements
search insights personalized
search
Search relevancy
improvements
A better, faster, data-driven way to get to the right candidate

6. Finding the right one candidate starts with understanding your talent
Search Insights
Share insights throughout
your organization
Real-time updates with full
Recruiter accuracy
Allows “what if” analyses
one or multiple data points
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Understand & Educate
With a better understanding of a given talent pool, 77% of recruiters strongly agree they are
more effective in their recruiting efforts and 71% would share insights with hiring managers.

7. Search learns from you to get you to your talent faster
Personalized Search
Quickly get to the right talent
Early tests saw ~10% increase in profile views per search and ultimately a ~50% increase in
InMails sent per search*.
Surfaces the most used
filters based on usage
Real-time results tracker
updates as you filter
Search results page
allows for easier filtering
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*early testing subject to change

8. Search relevancy improvements
Prioritize, not override
All results will still meet all search requirements. Recruiter will now take advantage of
LinkedIn’s network data to better prioritize results to get you to your target talent faster.
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•Does this person show signs of being a company fit?
•(if applicable)
•Is this person following your company?
•Is this person following companies in your industry?
•Is the candidate past the average tenure of a person
in their role?
•Is the person reading relevant news to your
company?
•Is the person connected to your people at your
company?
Additional data sources
LinkedIn’s network data is making Recruiter search smarter
Smarter results
order

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Profile 2.1
Connection Path

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Hiring Manager 2.0
New Hiring Manager
Experience

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Projects 2.0
Enhancements
Filter Pills, Instant Filter view and more…

12. Spotlight for Free
12LinkedIn Confidential ©2014 All Rights Reserved * Currently English only
Spotlight
The new premium subscription for enhancing your identity
on LinkedIn

13. Improving InMail response

14. Project Boost
Improving InMail response rates
Live-Demo

15. LinkedIn Career Pages

16. Career Pages on LinkedIn

17. Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store

18. A company’s reputation as a place to work
is the strongest driver of job consideration
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17%
The company has
a reputation for
great people
7%
The company has
a reputation for
being prestigious
20%
The company has a
reputation for great
products and services56%
The company has a
reputation as
a great place to work
56% 20% 17% 7%
Great place to work
Great products & services
Great people
Prestigious
Source: LinkedIn 2014 Talent Trends Survey, n=18K, 26 countries

19. BUT

20. Back to emails
Being better at her job
reading content
Erika Robertson
Software Engineer
Your ideal candidate
Networking with colleagues
Visiting Home page
If talent is not active, how will they know you
are hiring?

21. Apply to your jobs
Bringing her to your targeted
Career Page
If talent is not active, how will they know you
are hiring?
Erika Robertson
Software Engineer
Your ideal candidate
Seeing relevant Jobs
Visiting Home page

22. Tell the right people you’re hiring
Reach your ideal
audience automatically
wherever they go on
LinkedIn

23. Engage your audience with the right message
©2014 LinkedIn Corporation. All Rights Reserved.
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24. ©2014 LinkedIn Corporation. All Rights Reserved.
l Graduates
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Engage your audience with the right message

25. ©2014 LinkedIn Corporation. All Rights Reserved.
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Engage your audience with the right message

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If talent is not actively looking, how will they
know you are hiring?

27. Gold Pages can be the bridgefor clients on the path to bigger deal sizes by
showing proof of concept and how media works
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Brigde the gap between you and
the right Talent!

28.  Mehr zu unseren Lösungen
de.talent.linkedin.com
Folgen Sie uns auf LinkedIn
linkedin.com/company/linkedin
 Abonnieren Sie uns auf YouTube
youtube.com/user/LITalentSolutions
Folgen Sie uns auf SlideShare
slideshare.net/linkedindach
Abonnieren Sie unseren Blog
talent.linkedin.com/blog
Folgen Sie uns auf Twitter
@LinkedInDACH
Mehr Informationen
Effektivere InMails schreiben:
https://business.linkedin.com/content/dam/bu
siness/talent-
solutions/global/en_US/site/pdf/datasheets/lin
kedin-inmail-strategies-guide-en-us.pdf
LinkedIn Global Recruiting Trends
Jährlich befragt LinkedIn weltweit
Personalbeschaffer zu aktuellen Recruiting
Trends. Die aktuellste Befragung aus dem
letzten Jahr finden Sie hier:
https://business.linkedin.com/talent-
solutions/resources/recruiting-tips/global-
recruiting-trends
NEU!