Do you know the estimated cost of a bad company reputation? What about how many people around the world discover new jobs through word of mouth? Take our short quiz on talent brand, revel in your smarts, share it with your co-workers, and then brag all you want for capturing the best score in the office. Check out new eBook for more tips on becoming a talent brand guru: http://bit.ly/1MoIlfi

1. Think you’re a talent brand pro?
Quiz

2. Then share it with your
talent acquisition
colleagues to find out who
really knows their stuff.
Test your smarts
with this short quiz.

3. Ready?

4. Question 1
How many professionals around the world
discover new job opportunities through
word of mouth?
q 20%
q 40%
q 50%
q 75%

5. Question 1: Answer
How many professionals around the world
discover new job opportunities through
word of mouth?
q 20%
q 40%
q 50%
q 75%
Our 2015 Global Talent Trends report
found 50% of professionals discover
new opportunities from word of mouth.

6. Question 2
What percentage of global talent acquisition
leaders say talent brand has a significant
impact on their ability to hire great talent?
q 36%
q 47%
q 59%
q 75%

7. What percentage of global talent acquisition
leaders say talent brand has a significant
impact on their ability to hire great talent?
q 36%
q 47%
q 59%
q 75%
Question 2: Answer
Our 2015 Global Recruiting Trends report
found 75% of talent leaders report talent
brand significantly impacts their ability to
make great hires.

8. Question 3
q Yes
q No
If a company has the luxury of having a strong
overall company brand, do they really need
to invest in talent brand to attract candidates?

9. Question 3: Answer
A LinkedIn study revealed that talent
brand is 2x more likely to drive job
consideration as company brand.
q Yes
q No
If a company has the luxury of having a strong
overall company brand, do they really need
to invest in talent brand to attract candidates?

10. Question 4
Per year, how much could a bad reputation
cost a company with 10,000 employees?
q $3.5 million
q $4 million
q $6.3 million
q $7 million

11. Question 4: Answer
Per year, how much could a bad reputation
cost a company with 10,000 employees?
q $3.5 million
q $4 million
q $6.3 million
q $7 million
Using a combination of LinkedIn
research results, publicly available
data about salaries, and anecdotal
evidence from friendly HR
professionals about employee
turnover rates, we crunched the
numbers in July 2015 and found
this eye-opening stat.

12. Question 5
What percentage of professionals say their
biggest obstacle when changing jobs is not
knowing what a company is like to work for?
q 17%
q 49%
q 62%
q 80%

13. Question 5: Answer
What percentage of professionals say their
biggest obstacle when changing jobs is not
knowing what a company is like to work for?
q 17%
q 49%
q 62%
q 80%
Our 2015 LinkedIn Job Switchers report
found that the #1 job-hunt struggle for
almost half of professionals around the
world is learning what a company is like
as a place to work.

14. Question 6
What percentage of your Company Page
followers are interested in a career
opportunity at your company?
q 24%
q 43%
q 58%
q 77%

15. Question 6: Answer
What percentage of your Company Page
followers are interested in a career
opportunity at your company?
q 24%
q 43%
q 58%
q 77%
A May 2015 LinkedIn survey of followers
across 6 verticals in the US revealed that
nearly 60% are interested in working for
that company.

16. Question 7
True or False?
Companies investing in their talent brands
see no measurable impact on cost-per-hire.

17. Question 7: Answer
True or False?
Companies investing in their talent brands
see no measurable impact on cost-per-hire.
FALSE.
In Jan 2015, LinkedIn analyzed the average cost-per-hire for
customers who invest in talent brand vs. customers who
don’t. The findings? A 43% lower average cost-per-hire for
those who have a strong talent brand* on LinkedIn.
*“Strong talent brand” is defined by having a Talent Brand Index (TBI) in the top 30%. TBI indexes talent brand
strength of every company on LinkedIn.

18. How’d you do?
1 - 3 questions right:
4 - 5 questions right:
6 - 7 questions right: Bona fide talent brand pro
Talent brand novice
Talent brand enthusiast

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