Vivien Orosz, Head of Group Capability Development & Strategic HR, MOL Group Diána Müller, Capability Development & Strategic HR Expert, MOL Group, Hungary More and more Millennials are entering the workplace with each passing year. As a result, it’s more important than ever to understand how this workforce shift affects your talent brand and overall recruitment strategy. Are you using the right channels to reach students and Millennials? Hear how Mol Group, a Hungarian oil and gas company hired 200 new graduates into their company with their innovative approach at using LinkedIn and gamification to pipeline, attract and hire graduates.

2. Attracting students through
LinkedIn & gamification
Head of Group Capability
Development & Strategic HR
Capability Development &
Strategic HR Expert
Diána MüllerVivien Orosz

3. MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND
GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE

4. MOL GROUP IS A LEADING INTERNATIONAL, INTEGRATED OIL AND
GAS COMPANY WITH OVER 75 YEARS’ EXPERIENCE

5. AS AN INDEPENDENT O&G PLAYER, MOL GROUP HAS TO RESPOND TO THE SHORTAGE OF O&G
TALENTS ON THE GLOBAL MARKET IN ORDER TO SAFEGUARD ITS STRATEGIC TARGETS
Veterans (or Silents)
Generation X
Generation YBaby boomers
1940 1960 1980 2000
Generation Z
Wyers, Connectors# of students
graduationg in O&G
industry related studies
STRAIGHT FROM BABY BOOMERS TO WHYERS – SHORTAGE OF TALENT

7. 7

8. MOL GROUP TARGETS SECONDARY SCHOOLS TO PROMOTE
NATURAL SCIENCES HENCE ENGAGE STUDENTS AT AN EARLY STAGE
ACCORDINGLY,
MOL GROUP’S SECONDARY
SCHOOL CONCEPT IS
CONSTANTLY REFRESHED
AND CUSTOMIZED FOR
ALL COUNTRIES
88

9. OUTSIDE-IN APPROACH IN HR IS BUILT ON CLEAR COMMUNICATION
TOWARDS EXTERNAL TALENT POOL
WE ACTIVELY PROMOTE OUR
VALUE PROPOSITION
THROUGHOUT WHOLE RANGE
OF OUR TALENT PLATFORMS
PRIMARY SOCIAL MEDIA CHANNEL: LINKEDIN

10. GROWWW IS MOL GROUP’S WIDELY RECOGNIZED RECRUITMENT PLATFORM
THAT BROUGHT 1.570 YOUNG TALENTS SINCE 2007
GROWWW2015 PROGRAM RUNS IN 11 COUNTRIES:
BOSNIA AND HERZEGOVINA, CROATIA, THE CZECH REPUBLIC, HUNGARY,
ITALY, PAKISTAN, POLAND, ROMANIA, SERBIA, SLOVAKIA AND SLOVENIA

11. RECORD NUMBER OF APPLICATIONS WERE RECEIVED THROUGH LINKEDIN
REGARDING GROWWW 2015

12. HOW MOL GROUP ENGAGES EMPLOYEES TO BE OUR BRAND AMBASSADORS ON LI
EXTENSIVE INTERNAL AND EXTERNAL CAMPAIGN
WITH THE SUPPORT OF GROUP COMMUNICATIONS TO:
ENGAGE MOL GROUP EMPLOYEES TO BE BRAND AMBASSADORS OF THE
COMPANY, AND
GAIN MORE FOLLOWERS AND ENGAGE POTENTIAL FUTURE EMPLOYEES
EXTERNALLY
MOL GROUP FOLLOWER
NUMBER INCREASE:
May, 2014 14,500
January, 2015 24,000
October, 2015 48,500

13. UPPP IS OUR NEW EXPLORATION & PRODUCTION DEDICATED TALENT
ACQUISITION PROGRAM

14. KEY TAKEAWAYS
TO BE SUCCESSFUL IN THE WAR FOR TALENTS, COMPANIES NEED:
PROACTIVE RESPONSE TO THE GLOBAL MARKET TRENDS & CHALLENGES
(I.E. EARLY ENGAGEMENT OF TALENTS)
ACTIVE PROMOTION OF THE EMPLOYEE VALUE PROPOSITION THROUGHOUT THE WHOLE RANGE OF
THE TALENT PROGRAMS
(RESPOND TO THE EXPECTATION OF THE TARGETED GENERATION/POPULATION)
STRONG INTERNAL COMMUNICATION
(ENGAGING BRAND AMBASSADORS WITHIN THE COMPANY)

15. FOLLOW MOL GROUP ON LINKEDIN
SHAPE
THE WORLD
WITH US