Michiel van Eunen
Imagineer Gamification Expert Experience Maker
www.linkedin.com/in/michielvaneunen
www.twitter.com/michi...
Gamification in Retail
Michiel van Eunen
Mysteryshopping
Mysteryshopping
Reports
+ -
‘We’re doing great!
We don’t need to change’
‘Oh, that’s just a one-time
sample. Normally we’r...
Mysteryshopping
Visits
More fun
More engaging
More effective
Make it a Game
The Hunt
5 weeks
100 stores 10/10
1 launch
event
1000
sales people
5 Visits by the Mystery Man
Mission: Reveal the Mystery...
The Hunt
Results
Became very alert:
Greeting 48% -> 89%
Approached more customers
Had more contact with
other stores
Had m...
Gamification in Retail
Michiel van Eunen
Michiel van Eunen
Imagineer Gamification Expert Experience Maker
www.linkedin.com/in/michielvaneunen
www.twitter.com/michi...
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Retail Gamification - Michiel van Eunen - #GWC14

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Retail Gamification. Michiel van Eunen talks about the gamification of retail projects. One of them being 'The Hunt' in which mysteryshoppers were used.

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Retail Gamification - Michiel van Eunen - #GWC14

  1. 1. Michiel van Eunen Imagineer Gamification Expert Experience Maker www.linkedin.com/in/michielvaneunen www.twitter.com/michielvaneunen
  2. 2. Gamification in Retail Michiel van Eunen
  3. 3. Mysteryshopping
  4. 4. Mysteryshopping Reports + - ‘We’re doing great! We don’t need to change’ ‘Oh, that’s just a one-time sample. Normally we’re doing great. We don’t need to change’
  5. 5. Mysteryshopping Visits More fun More engaging More effective Make it a Game
  6. 6. The Hunt 5 weeks 100 stores 10/10 1 launch event 1000 sales people 5 Visits by the Mystery Man Mission: Reveal the Mystery Man Can be ANY customer Greet Approach Codeword Intranet Leader bords Hints Field reports
  7. 7. The Hunt Results Became very alert: Greeting 48% -> 89% Approached more customers Had more contact with other stores Had more fun Became more creative and social in their salesconversation Sales people Sold more Mysteryshoppers Had more fun Shared great stories ‘Regular’ Customers Got more attention Bought more Retail Organization Saw increase in turnover of 4,7 %
  8. 8. Gamification in Retail Michiel van Eunen
  9. 9. Michiel van Eunen Imagineer Gamification Expert Experience Maker www.linkedin.com/in/michielvaneunen www.twitter.com/michielvaneunen

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